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AwardedFind a Tender · award

BT406 - Advertising Consultancy Services

Buyer: Westminster City Council →

BuyerWestminster City Council
StatusAwarded
DeadlineNot published
ValueValue not published
Published16 Mar 2026

What is being bought

To procure a specialist organisation to advise and support the Council on the development and delivery of a new network of Out of Home (OOH) and/or Digital Out of Home (DOOH) advertising assets. 1. Identifying and delivering commercially viable OOH and DOOH advertising in cities that have complex and sensitive built environments. 2. Designing and integrating advertising structures within the public realm. 3. Securing planning permission for adverts within complex, built environments.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

1

Statusactive
Value£99,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-066b26
Latest release ID023561-2026
Latest release timestampMon Mar 16 2026 14:31:21 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsBelow threshold - limited competition
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
16 Mar 2026award, contract023561-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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  "date": "2026-03-16T14:31:21Z",
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    "name": "Westminster City Council"
  },
  "awards": [
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            {
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              "id": "79341200",
              "scheme": "CPV",
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            {
              "id": "79341400",
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              "description": "Advertising campaign services"
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        }
      ],
      "status": "active",
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        {
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          "name": "Adfolio Limited"
        }
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    ],
    "title": "BT406 - Advertising Consultancy Services",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
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      "scheme": "UKPGA"
    },
    "description": "To procure a specialist organisation to advise and support the Council on the development and delivery of a new network of Out of Home (OOH) and/or Digital Out of Home (DOOH) advertising assets.\n1.\tIdentifying and delivering commercially viable OOH and DOOH advertising in cities that have complex and sensitive built environments.\n2.\tDesigning and integrating advertising structures within the public realm. \n3.\tSecuring planning permission for adverts within complex, built environments.",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Below threshold - limited competition"
  },
  "parties": [
    {
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        "countryName": "United Kingdom",
        "streetAddress": "64 Victoria Street"
      },
      "details": {
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        "classifications": [
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      "contactPoint": {
        "email": "buyingteam@westminster.gov.uk"
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    },
    {
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      "name": "Adfolio Limited",
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      "address": {
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        "country": "GB",
        "locality": "London",
        "postalCode": "SE10 9NE",
        "countryName": "United Kingdom",
        "streetAddress": "20 Meantime Studios, 14  Feathers Place"
      },
      "details": {
        "vcse": false,
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      "contactPoint": {
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      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "1",
      "value": {
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      "period": {
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      "awardID": "1",
      "documents": [
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          "documentType": "contractNotice",
          "datePublished": "2026-03-16T14:31:21Z"
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      ],
      "dateSigned": "2026-02-18T00:00:00+00:00",
      "aboveThreshold": false
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (1 releases)
16 Mar 2026 · 023561-2026 · award, contract
{
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              "scheme": "CPV",
              "description": "Advertising services"
            },
            {
              "id": "79341200",
              "scheme": "CPV",
              "description": "Advertising management services"
            },
            {
              "id": "79341400",
              "scheme": "CPV",
              "description": "Advertising campaign services"
            }
          ]
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      ],
      "status": "active",
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        {
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          "name": "Adfolio Limited"
        }
      ],
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    "procurementMethod": "limited",
    "procurementMethodDetails": "Below threshold - limited competition"
  },
  "parties": [
    {
      "id": "GB-PPON-PJVD-6261-BPPJ",
      "name": "Westminster City Council",
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        "locality": "London",
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        "locality": "London",
        "postalCode": "SE10 9NE",
        "countryName": "United Kingdom",
        "streetAddress": "20 Meantime Studios, 14  Feathers Place"
      },
      "details": {
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      "dateSigned": "2026-02-18T00:00:00+00:00",
      "aboveThreshold": false
    }
  ],
  "initiationType": "tender"
}