Find a TenderAwardedContract details notice
Published 2 Jan 2026, 13:34 GMT

Official UK procurement notice

Brand Fundamentals · UK public procurement notice

Official notice

Authority: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) CORPORATION

ServicesCompetitive flexible procedureAbove thresholdSME suitableVCSE suitable
Published estimate£550,000≈ £183k / year · £660,000 inc. VAT
Submissions closed 2 Feb 2026awarded 19 Mar 2026
Awarded to The Clearing Consultancy Ltd
Contract term 3 yrsends 31 Mar 2029 · up to 29 Mar 2030 with extensions · starts 1 Apr 2026

What is being bought

Published requirement description

We’re looking for a partner to review and evolve our brand fundamentals to support a cohesive and effective brand expression internally and externally to all audiences. Our external audiences include members – people who are saving with Nest through work; employers, who select to use Nest on behalf of their staff and Third-Party Administrators (TPAs) like accountants and bookkeepers who support employers in setting up and / or running their workplace pensions.

Our objective from this work is to come away with a new design language that’s made up of a suite of brand assets and guidance that demonstrates how we show up for our audiences in a warm, human and relatable way. As well as our visual assets, we would also like our partner to provide guidance on brand architecture and naming conventions.

  • How the procedure runs: •Stage 1 assessment of tenders in accordance with the criteria in evaluation table. • After this stage Nest will notify up to 5 suppliers who will progress to Stage 2. • Stage 2 will be based on a scenario provided by Nest. Bidders will be required to present their proposed solution at a meeting with the Nest team which will be scored in accordance with the evaluation criteria. The Stage 2 scenario and corresponding evaluation criteria will be shared as part of the Stage 1 tender outcome correspondence.
  • No preliminary market engagement: some limited market engagement was carried out but as the project was pressing there was no notice published

CPV: Advertising and marketing services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 3 yrsSMEVCSEPublished value£550,000
Contract period: 1 Apr 2026 – 31 Mar 2029 (3 yrs) · up to 29 Mar 2030 with extensionsValue: £550,000 exc. VAT · £660,000 inc. VAT
Delivery: LondonEligibility: SME eligibleVCSE eligible
Extensions: a one year extensiion at the discretion of Nest

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 85%Price: 10%Social value: 5%
Published sub-criteria (5)
  • Experience: 40%
  • Approach: 30%
  • Team: 15%
  • cost: 10%
  • Social Value: 5%
Published award criteria (5)
  • Experience: three case studies (preferably in PowerPoint and no more than 4 slides each) that demonstrate your experience of developing a cohesive and effective brand expression that covers both internal and external audiences
  • Approach: Please outline your approach to delivering the requirements. This should include a clear description of your methodology. We’re really keen to understand how you would engage the core brand team working on this brief as well as the wider organisation as the outcome of this work will impact most of the business
  • Team: Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements as they arise. as well as key people who would work on the core brand expression requirement.
  • Social Value: Please detail your understanding of social value and indicate whether you have a social value policy or programme in place. Please also give details of schemes currently in place within your organisation that positively impact the social, economic and environmental well-being of the areas in which you operate.
  • cost: proposed Fees
What this means for your bid
  • Price carries 10 of 100 points: a 10% discount moves about 1 point. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
2 Jan 2026, 13:34 GMT
Last source update
22 May 2026, 11:43 BST
Award evaluation window
Submission end – 12 Mar 2026
Authority reference
TEN-2526-031(PA2023)
FTS notice number
2026/S 000-000049
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising and marketing services
Delivery area
London (UKI)
Official registry OCID
ocds-h6vhtk-05fec2 Find a Tender
How it runs

•Stage 1 assessment of tenders in accordance with the criteria in evaluation table.

  • After this stage Nest will notify up to 5 suppliers who will progress to Stage 2.
  • Stage 2 will be based on a scenario provided by Nest. Bidders will be required to present their proposed solution at a meeting with the Nest team which will be scored in accordance with the evaluation criteria. The Stage 2 scenario and corresponding evaluation criteria will be shared as part of the Stage 1 tender outcome correspondence.
Review and risk notes
Risks

The outcome of some of the initial call off contracyts may require more work to be undertaken than orginally envisaged which could increas the stimated value of the framework

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Submission deadline
2 Feb 2026, 12:00 GMT
Clarification deadline
14 Jan 2026, 12:00 GMT
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

Timeline

2 Jan 2026 → 22 May 2026 · 8 dates
  1. Tender notice published297 days ago
    2 Jan 2026, 13:34 GMT
  2. Clarification questions by285 days ago
    14 Jan 2026, 12:00 GMT
  3. Submission deadline266 days ago
    2 Feb 2026, 12:00 GMT
  4. Award decision expected by228 days ago
    12 Mar 2026, 23:59 GMT
  5. Assessment summaries sent210 days ago
    31 Mar 2026, 00:00 BST
  6. Contract starts209 days ago
    1 Apr 2026, 00:00 BST
  7. Standstill ends195 days ago
    14 Apr 2026, 23:59 BST
  8. Latest notice published157 days ago
    22 May 2026, 11:43 BST

Notice history

5 events · 3 releases on Find a Tender · since 2 Jan 2026
  1. Tender notice published
    2 Jan 2026, 13:34 GMT
    UK4
  2. Contract award notice published
    1 Apr 2026, 11:52 BST
    UK6
  3. Status changed to complete
    1 Apr 2026, 11:52 BST
  4. Contract signature expected
    7 May 2026, 23:59 BST
    scheduled
  5. Contract details notice published
    22 May 2026, 11:43 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £550,0001 award exc. VAT
Bids received 42 from SMEs
Contracts signed 1latest 20 May 2026
Awarded toValueDateStatus
The Clearing Consultancy LtdTEN-2526-031(PA23) Brand fundamentals8 May 2026 – 7 May 2029 · up to 6 May 2030Extensions: 1 year extension may be exercised at Nest's discretion£550,00019 Mar 2026Awarded

Contracts

  • Contract 1 · The Clearing Consultancy Ltd

    Signed
    20 May 2026
    Value
    £550,000
    Period
    20 May 2026 – 19 May 2029 · up to 19 May 2030 with extensions
    Status
    active
    Extensions
    1year at Nest's discretion

    No agreed KPIs: below £5m

Bid statistics published by the authority

BidsSMEVCSEValid bid range
4final-stage tenders · 21 at stage one20—

Contracting authority & participating public bodies

1

Contracting authorityPublic authority - sub-central government GB-PPON: PQGC-5667-VDDT 10 South Colonnade, London, London, E14 4PUContact email

Bidders & participating suppliers

1 commercial party on the notice
  • The Clearing Consultancy LtdAwarded supplierGB-COH: 07133439 Soho Wharf, 5 Floor, 1 Clink Street, London, London, SE1 9 DGContact email

Official documents & specifications (4)

Official links; attachments are not copied

Tender pack and attachments

  • Bidding documents and specificationstenderBidding documents and specificationsAccess: The scenario for stage 2 will be published to the successful tenderers selected to progress to to Stage 2

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender