TenderlineUK
Procurement Intelligence
Official OCDS
Find a Tender
complete
Official procurement procedure

Best Start in Life (BSiL) - Creative and Strategic Agency 2026 - con_32044

No classification published
Location not published
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Department for Education: "Best Start in Life (BSiL) - Creative and Strategic Agency 2026 - con_32044". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityDepartment for EducationScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Department for Education
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Department for Education. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
40%Historical Average
Based on 5 comparable awards
Competition Density
7.2Bids / Report
0% of reports have one bid
Supplier ConcentrationModerate Concentration
Flood Control (NI)Top vendor: 46.2% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 185 active published awards; 13 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
Flood Control (NI)3 wins£60,000,000
Ground Control Limited2 wins£40,000,000
Personnel Hygiene Services Limited trading as PHS Group plc1 win£10,586,364
McAvoy Modular Offsite Limited2 wins£9,743,488
IRARA SERVICES LIMITED1 win£4,585,304
Procedure terms
Contracting AuthorityDepartment for Education
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published31 Jul 2026, 16:20 BST
Last source update31 Jul 2026, 16:20 BST
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-06d938
What is being bought
Contract for a strategic and creative partner to lead the ongoing development and delivery of the Best Start in Life (BSiL) campaign. The appointed agency will act as the lead BSIL agency, working with WPP to provide creative strategy and development, evolving the existing 'Any Questions' creative platform across all campaign themes and life stages; production of campaign assets across all paid channels and formats; brand guardianship of the Best Start in Life brand; creative input to support low/no-cost content for owned and shared channels; and collaboration with DfE, DHSC, and other contracted campaign agencies. The contract will be awarded as a three-year contract (with an optional extension to a fourth year) with annual break clauses. Continuation beyond year one is dependent on Cabinet Office and DfE spend approvals and supplier performance against agreed KPIs. The contract value is up to £2 million over four years excluding VAT, with no commitment to spend. Note: a portion of the annual maximum value is contingency spend.
What changed
From the official release history
  1. Status changed to complete
    31 Jul 2026, 16:20 BST
  2. Official notice release published
    31 Jul 2026, 16:20 BST
  3. Buyer information updated
    31 Jul 2026, 16:20 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    31 Jul 2026, 16:20 BST
  2. Award active
    31 Jul 2026, 00:00 BST · £2,000,000
Commercial outcome and competition
Awards
AMV (BDDO)
£2,000,000 · 31 Jul 2026, 00:00 BST · active
ContractsNo contract published
Bid statistics
bids: 6 (lot 1)
finalStageBids: 6 (lot 1)
smeFinalStageBids: 1 (lot 1)
vcseFinalStageBids: 0 (lot 1)
Buyer and organisations in this procedure

Department for Education

Contracting authority GB-PPON-PDZG-3487-DPVD
View buyer profile
Award and contract changes
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published