291 Harrow Road Sales Agent Appointment

Official notice

Authority: Westminster City Council (Local council)

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: London (UKI32)

Awarded value£2,165,315published contract · exc. VAT

Awarded 19 Jun 2026no call for competition

Awarded to Knight Frank LLP

What is being bought

Published requirement description

Procurement to appoint a supplier to deliver sales agent and associated services for private sale homes at the 291 Harrow Road Estate Regeneration. The contract will run for six years (January 2026 to December 2032) and is being awarded via a call-off under the CCS RM6168 Estate Management Services Framework, Lot 3 (Agency and Lease Management).

CPV: Marketing management consultancy services

The lotProcurement structure

single lot · no lot value published

Lot #1Provision of early consultancy and design input for the private sale flats and show…Awarded

Provision of early consultancy and design input for the private sale flats and show home during the pre-construction phase to late 2026, together with delivery of UK and international sales and marketing activities, including overseas campaigns and events.

Delivery: London

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 24 Jun 2026, 10:25 BST
Last source update: 24 Jun 2026, 10:25 BST
Authority reference: PRJ 30742
FTS notice number: 2026/S 000-059259
Classification (CPV): Marketing management consultancy services
Delivery area: London (UKI32)
Official registry OCID: ocds-h6vhtk-06bbc9 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: The Council conducted a compliant procurement via a call-off under the Crown Commercial Service RM6168 Framework. As the framework was itself procured in accordance with the requirements of Directive 2014/24/EU, contracts awarded under it do not require separate publication in the Official Journal of the European Union (OJEU).
In line with the framework rules, an expression of interest was issued and seven pre-qualified suppliers selected onto the framework opted into the opportunity. This ensured competition, transparency, and equal treatment within the framework structure.
Accordingly, the contract award without prior OJEU publication is lawful, as it relies on a valid framework agreement already established in compliance with the Directive, and the call-off process has been conducted in accordance with its terms.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £2,165,3151 contract exc. VAT

Bids received 4

Contracts signed 1latest 19 Jun 2026

Awarded to	Value	Date	Status
Knight Frank LLP291 Harrow Road – Sales Agent (Sole Agency)	£2,165,315 †	—	Awarded

Contracts

291 Harrow Road – Sales Agent (Sole Agency) · Knight Frank LLP
Signed
19 Jun 2026
Value
£2,165,315
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
4bids	—	—	—

Contracting authority & participating public bodies

Westminster City Council

Contracting authorityLocal CouncilRegional or local authorityGeneral public services 64 Victoria Street, London, London, SW1E 6QPContact email

Dispute resolution & review bodies

The High Court of JusticeReview body London

Bidders & participating suppliers

1 commercial party on the notice

Knight Frank LLPAwarded supplier London, London

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.