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AwardedFind a Tender · award

291 Harrow Road Sales Agent Appointment

Buyer: Westminster City Council →

BuyerWestminster City Council
StatusAwarded
DeadlineNot published
ValueValue not published
Published24 Jun 2026

What is being bought

Procurement to appoint a supplier to deliver sales agent and associated services for private sale homes at the 291 Harrow Road Estate Regeneration. The contract will run for six years (January 2026 to December 2032) and is being awarded via a call-off under the CCS RM6168 Estate Management Services Framework, Lot 3 (Agency and Lease Management).

Delivery location

UKI32

Categories

Marketing management consultancy services 79413000

Lot details

Lot 1

Provision of early consultancy and design input for the private sale flats and show home during the pre-construction phase to late 2026, together with delivery of UK and international sales and marketing activities, including overseas campaigns and events.

Statuscancelled

Award criteria
Price — 10%
Quality — 90%
price — 100

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing management consultancy services (79413000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,2454 median · 31.2 average (5,567 of 13,245 with a bid count)3.2 average (6,246 of 13,245 with named award suppliers)1 comparable price pairs
Same buyer133 median · 4.6 average (7 of 13 with a bid count)2.9 average (7 of 13 with named award suppliers)Not published
Delivery region: UKI32902 median · 3.3 average (42 of 90 with a bid count)1.1 average (46 of 90 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleThe Council conducted a compliant procurement via a call-off under the Crown Commercial Service RM6168 Framework. As the framework was itself procured in accordance with the requirements of Directive 2014/24/EU, contracts awarded under it do not require separate publication in the Official Journal of the European Union (OJEU). In line with the framework rules, an expression of interest was issued and seven pre-qualified suppliers selected onto the framework opted into the opportunity. This ensured competition, transparency, and equal treatment within the framework structure. Accordingly, the contract award without prior OJEU publication is lawful, as it relies on a valid framework agreement already established in compliance with the Directive, and the call-off process has been conducted in accordance with its terms.
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

291 Harrow Road – Sales Agent (Sole Agency)

Statusactive

Contracts

291 Harrow Road – Sales Agent (Sole Agency)

Statusactive
Value£2,165,315

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06bbc9
Latest release ID059259-2026
Latest release timestampWed Jun 24 2026 09:25:49 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
24 Jun 2026award, contract059259-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "059259-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 4,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-06-24T10:25:49+01:00",
  "ocid": "ocds-h6vhtk-06bbc9",
  "buyer": {
    "id": "GB-FTS-5427",
    "name": "Westminster City Council"
  },
  "awards": [
    {
      "id": "059259-2026-CON_30335-1",
      "title": "291 Harrow Road – Sales Agent (Sole Agency)",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-55860",
          "name": "Knight Frank LLP"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "PRJ 30742",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Provision of early consultancy and design input for the private sale flats and show home during the pre-construction phase to late 2026, together with delivery of UK and international sales and marketing activities, including overseas campaigns and events.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price",
              "type": "quality",
              "description": "10%"
            },
            {
              "name": "Quality",
              "type": "quality",
              "description": "90%"
            },
            {
              "type": "price",
              "description": "100"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKI32"
          }
        ]
      }
    ],
    "title": "291 Harrow Road Sales Agent Appointment",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Procurement to appoint a supplier to deliver sales agent and associated services for private sale homes at the 291 Harrow Road Estate Regeneration. The contract will run for six years (January 2026 to December 2032) and is being awarded via a call-off under the CCS RM6168 Estate Management Services Framework, Lot 3 (Agency and Lease Management).",
    "classification": {
      "id": "79413000",
      "scheme": "CPV",
      "description": "Marketing management consultancy services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "The Council conducted a compliant procurement via a call-off under the Crown Commercial Service RM6168 Framework. As the framework was itself procured in accordance with the requirements of Directive 2014/24/EU, contracts awarded under it do not require separate publication in the Official Journal of the European Union (OJEU).\nIn line with the framework rules, an expression of interest was issued and seven pre-qualified suppliers selected onto the framework opted into the opportunity. This ensured competition, transparency, and equal treatment within the framework structure.\nAccordingly, the contract award without prior OJEU publication is lawful, as it relies on a valid framework agreement already established in compliance with the Directive, and the call-off process has been conducted in accordance with its terms.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-5427",
      "name": "Westminster City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "locality": "London",
        "postalCode": "SW1E 6QP",
        "countryName": "United Kingdom",
        "streetAddress": "64 Victoria Street"
      },
      "details": {
        "url": "https://wcc.ukp.app.jaggaer.com",
        "buyerProfile": "http://www.westminster.gov.uk",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "Westminster City Council"
      },
      "contactPoint": {
        "email": "procurementteammailbox@westminster.gov.uk"
      }
    },
    {
      "id": "GB-FTS-55860",
      "name": "Knight Frank LLP",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "legalName": "Knight Frank LLP"
      }
    },
    {
      "id": "GB-FTS-5080",
      "name": "The High Court of Justice",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "The Royal Court of Justice, The Strand"
      },
      "identifier": {
        "legalName": "The High Court of Justice"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "059259-2026-CON_30335-1",
      "title": "291 Harrow Road – Sales Agent (Sole Agency)",
      "value": {
        "amount": 2165315,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "059259-2026-CON_30335-1",
      "dateSigned": "2026-06-19T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (1 releases)
24 Jun 2026 · 059259-2026 · award, contract
{
  "id": "059259-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 4,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-06-24T10:25:49+01:00",
  "ocid": "ocds-h6vhtk-06bbc9",
  "buyer": {
    "id": "GB-FTS-5427",
    "name": "Westminster City Council"
  },
  "awards": [
    {
      "id": "059259-2026-CON_30335-1",
      "title": "291 Harrow Road – Sales Agent (Sole Agency)",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-55860",
          "name": "Knight Frank LLP"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "PRJ 30742",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Provision of early consultancy and design input for the private sale flats and show home during the pre-construction phase to late 2026, together with delivery of UK and international sales and marketing activities, including overseas campaigns and events.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price",
              "type": "quality",
              "description": "10%"
            },
            {
              "name": "Quality",
              "type": "quality",
              "description": "90%"
            },
            {
              "type": "price",
              "description": "100"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKI32"
          }
        ]
      }
    ],
    "title": "291 Harrow Road Sales Agent Appointment",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Procurement to appoint a supplier to deliver sales agent and associated services for private sale homes at the 291 Harrow Road Estate Regeneration. The contract will run for six years (January 2026 to December 2032) and is being awarded via a call-off under the CCS RM6168 Estate Management Services Framework, Lot 3 (Agency and Lease Management).",
    "classification": {
      "id": "79413000",
      "scheme": "CPV",
      "description": "Marketing management consultancy services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "The Council conducted a compliant procurement via a call-off under the Crown Commercial Service RM6168 Framework. As the framework was itself procured in accordance with the requirements of Directive 2014/24/EU, contracts awarded under it do not require separate publication in the Official Journal of the European Union (OJEU).\nIn line with the framework rules, an expression of interest was issued and seven pre-qualified suppliers selected onto the framework opted into the opportunity. This ensured competition, transparency, and equal treatment within the framework structure.\nAccordingly, the contract award without prior OJEU publication is lawful, as it relies on a valid framework agreement already established in compliance with the Directive, and the call-off process has been conducted in accordance with its terms.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-5427",
      "name": "Westminster City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "locality": "London",
        "postalCode": "SW1E 6QP",
        "countryName": "United Kingdom",
        "streetAddress": "64 Victoria Street"
      },
      "details": {
        "url": "https://wcc.ukp.app.jaggaer.com",
        "buyerProfile": "http://www.westminster.gov.uk",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "Westminster City Council"
      },
      "contactPoint": {
        "email": "procurementteammailbox@westminster.gov.uk"
      }
    },
    {
      "id": "GB-FTS-55860",
      "name": "Knight Frank LLP",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "legalName": "Knight Frank LLP"
      }
    },
    {
      "id": "GB-FTS-5080",
      "name": "The High Court of Justice",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "The Royal Court of Justice, The Strand"
      },
      "identifier": {
        "legalName": "The High Court of Justice"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "059259-2026-CON_30335-1",
      "title": "291 Harrow Road – Sales Agent (Sole Agency)",
      "value": {
        "amount": 2165315,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "059259-2026-CON_30335-1",
      "dateSigned": "2026-06-19T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}