US Dairy Representative

{
  "id": "008969-2024",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "3",
        "value": 100000,
        "measure": "lowestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 400000,
        "measure": "highestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "1",
        "value": 100000,
        "measure": "lowestValidBidValue",
        "currency": "GBP"
      },
      {
        "id": "2",
        "value": 400000,
        "measure": "highestValidBidValue",
        "currency": "GBP"
      }
    ]
  },
  "date": "2024-03-20T11:13:31Z",
  "ocid": "ocds-h6vhtk-044ab4",
  "buyer": {
    "id": "GB-FTS-108423",
    "name": "AHDB"
  },
  "awards": [
    {
      "id": "008969-2024-1",
      "title": "US Dairy Representative",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-108424",
          "name": "Campbeltown Consulting"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "2022-602",
    "lots": [
      {
        "id": "1",
        "hasOptions": false,
        "description": "The successful In-market will be responsible for increasing awareness of British dairy products in totality.  However, there will be a focus on Cheese. \nThe successful representative will be responsible for delivering an agreed strategy, including   delivering agreed promotions & events, an online and social media channel strategy, and connections & networking with potential customers and exporters for British Dairy. This is to increase awareness to help drive value and volume sales. \nThe successful representative will be expected to:\n•\tLiaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights \n•\tIdentify and develop priority markets (East coast, West coast or specific states for dairy products)\n•\tEffectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.\n•\tDevise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.\n•\tDevise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.\n•\tSupport in-market exhibition activity.   \n•\tLiaise with AHDB staff in areas such as media, PR, digital.\nThe successful representative will be required to cover market development work in the dairy sector. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage.",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryLocation": {
          "description": "United States"
        },
        "deliveryAddresses": [
          {
            "region": "US"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "US Dairy Representative",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "AHDB went out to market to find a representative for US Dairy twice without being successful as our requirements are so niche, no submissions were received for either tender opportunity. A supplier was found at a Trade show in the US and began work for us, We required a representative that lived in the US and had knowledge in the Dairy industry. They would need to be able to complete the following on our behalf:\n•\tLiaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights \n•\tIdentify and develop priority markets (East coast, West coast or specific states for dairy products)\n•\tEffectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.\n•\tDevise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.\n•\tDevise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.\n•\tSupport in-market exhibition activity.   \n•\tLiaise with AHDB staff in areas such as media, PR, digital.\nOur incumbent was in place for a year and then had to give up the contract due to personal reasons, but found a replacement for AHDB within the industry required, and also in the location needed (US), they demonstrated their ability to preform trade development programmes within this country. After having several failed attempts at finding a supplier, it was decided another tender would produce the same outcome with no suppliers.",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Due to this opportunity requiring a US based representative with knowledge of the Dairy market (especially focussed on cheese), and 2 failed tender attempts without any submissions, our current incumbent recommended this representative to take over, having known them on the dairy circuit in the United States. Several requirements had to be removed from the initial scope due to this not being feasible for the new representative. This is a very niche market, restricted more by the location.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-108423",
      "name": "AHDB",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG",
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "details": {
        "url": "https://ahdb.org.uk/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Agriculture and Horticulture"
          }
        ]
      },
      "identifier": {
        "legalName": "AHDB",
        "noIdentifierRationale": "notOnAnyRegister"
      },
      "contactPoint": {
        "name": "Sarah Waters",
        "email": "procurement@ahdb.org.uk"
      }
    },
    {
      "id": "GB-FTS-108424",
      "name": "Campbeltown Consulting",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "US",
        "locality": "Oregon",
        "countryName": "United States",
        "streetAddress": "Milwaukie, Oregon, USA 97267"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Campbeltown Consulting",
        "noIdentifierRationale": "notOnAnyRegister"
      }
    },
    {
      "id": "GB-FTS-108423",
      "name": "AHDB",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "identifier": {
        "legalName": "AHDB"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "008969-2024-1",
      "title": "US Dairy Representative",
      "status": "active",
      "awardID": "008969-2024-1",
      "dateSigned": "2024-02-27T00:00:00Z"
    }
  ],
  "description": "It is very difficult to access the rest of the world for some of AHDB's niche requirements where we need the agent or representative to live in another country in order to carry out our requirements, arranging events, visiting and presenting at trade shows etc, with the expert knowledge required in the country and industry. This opportunity had 2 failed tenders and therefore this is the reason why we have selected the representative in the way that we have.",
  "initiationType": "tender"
}