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Find a TenderAwardedContract details notice
Published 16 May 2025, 14:26 BST

Official UK procurement notice

UOW962 - Advertising and Media Buying Services

Official notice

Authority: University of Worcester (Education)

ServicesCompetitive flexible procedureAbove thresholdSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published
Published estimate£920,000≈ £307k / year · £11,040,000 inc. VAT · 1 value update
Submissions closed 7 Aug 2025awarded 19 Feb 2026
Awarded to RH Advertising
Contract term 3 yrsends 31 Dec 2028 · up to 31 Dec 2029 with extensions · starts 1 Jan 2026

What is being bought

Published requirement description

The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester.

The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions.

The University seeks an agency that will:

  • Deliver integrated media planning and buying services.
  • Provide strategic insights and recommendations.
  • Ensure value for money through cost-effective ad placements and discounts.
  • Manage campaigns proactively with data-driven optimisations.
  • Advise on emerging advertising trends and innovations.
  • The authority expects to re-tender this requirement around 11 Jul 2029, 00:59 BST.
  • How the procedure runs: The tender process will comprise of three stages: Stage 1 - Conditions of Participation. Interested agencies should complete the Procurement Specific Questionnaire on the University's tender portal (https://in-tendhost.co.uk/universityofworcester). Following evaluation of these questionnaire, the University shall shortlist to six tenderers to proceed to the tender stage. Stage 2 - Tender - shortlisted suppliers will be invited to submit a tender responding to the University's ITT. Following evaluation of the tender submissions, tenderers will be shortlisted to three tenderers to proceed to interview. Stage 3 - Interview - the three shortlisted tenderers will be invited to present their tender proposal to the University.

CPV: Advertising services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 3 yrsPublished value£920,000
Contract period: 1 Jan 2026 – 31 Dec 2028 (3 yrs) · up to 31 Dec 2029 with extensionsValue: £920,000 exc. VAT · £11,040,000 inc. VAT
Extensions: 1 x 12 month extension following successful performance during the initial contract period
79341000 Advertising services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
  • Simple description: For the Conditions of Participation stage, tenderers will be shortlisted using the following criteria: Technical Ability - 70% Resource Capacity - 30% For the Tender Stage, the following criteria will be used: Quality - 65% Price and Value for Money - 35%

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Yes · next expected 11 Jul 2029
First published
16 May 2025, 14:26 BST
Last source update
19 Mar 2026, 13:42 GMT
Award evaluation window
Submission end – 24 Nov 2025
Authority reference
UOW962 2025/26
FTS notice number
2025/S 000-039085
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising services
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-0515f2 Find a Tender
How it runs

The tender process will comprise of three stages:

Stage 1 - Conditions of Participation. Interested agencies should complete the Procurement Specific Questionnaire on the University's tender portal (in-tendhost.co.uk/universityofworcester ↗). Following evaluation of these questionnaire, the University shall shortlist to six tenderers to proceed to the tender stage.

Stage 2 - Tender - shortlisted suppliers will be invited to submit a tender responding to the University's ITT. Following evaluation of the tender submissions, tenderers will be shortlisted to three tenderers to proceed to interview.

Stage 3 - Interview - the three shortlisted tenderers will be invited to present their tender proposal to the University.

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Requests to participate (first stage)
7 Aug 2025, 13:00 BST
Submission deadline
7 Aug 2025, 13:00 BST
Clarification deadline
1 Aug 2025, 16:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/universityofworcester ↗

Timeline

16 May 2025 → 19 Mar 2026 · 11 dates
  1. Planning notice published
    16 May 2025, 14:26 BST
  2. Market engagement
    6 Jun 2025, 23:59 BST

    Interested agencies should complete and return the questionnaire available on the University's In-tend portal (in-tendhost.co.uk/universityofworcester ↗)

  3. Next notice expected
    1 Jul 2025, 23:59 BST
  4. Tender notice published
    10 Jul 2025, 17:10 BST
  5. Clarification questions by
    1 Aug 2025, 16:00 BST
  6. Submission deadline
    7 Aug 2025, 13:00 BST
  7. Award decision expected by335 days ago
    24 Nov 2025, 23:59 GMT
  8. Contract starts298 days ago
    1 Jan 2026
  9. Assessment summaries sent249 days ago
    19 Feb 2026
  10. Standstill ends234 days ago
    5 Mar 2026, 23:59 GMT
  11. Latest notice published220 days ago
    19 Mar 2026, 13:42 GMT

Notice history

14 events · 7 releases on Find a Tender · since 16 May 2025
  1. Preliminary market engagement notice published
    16 May 2025, 14:26 BST
    UK2
  2. Preliminary market engagement notice published
    16 May 2025, 14:29 BST
    UK2
  3. Preliminary market engagement notice published
    16 May 2025, 14:30 BST
    UK2
  4. Preliminary market engagement notice published
    16 May 2025, 14:31 BST
    UK2
  5. Tender notice published
    10 Jul 2025, 17:10 BST
    UK4
  6. Published value published: £920,000
    10 Jul 2025, 17:10 BST
  7. Status changed to active
    10 Jul 2025, 17:10 BST
  8. Procurement method changed
    10 Jul 2025, 17:10 BST
  9. Contract award notice published
    24 Feb 2026, 09:34 GMT
    UK6
  10. Status changed to complete
    24 Feb 2026, 09:34 GMT
  11. Procurement method changed
    24 Feb 2026, 09:34 GMT
  12. Contract signature expected
    9 Mar 2026, 23:59 GMT
    scheduled
  13. Contract details notice published
    19 Mar 2026, 13:42 GMT
    UK7
  14. Procurement method changed
    19 Mar 2026, 13:42 GMT
Routine re-releases (7)
  • 2025-05: 4 releases · 16 May 2025, 16 May 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £2,000,0001 award exc. VAT
Bids received 66 from SMEs
Contracts signed 1latest 17 Mar 2026
Awarded toValueDateStatus
RH Advertising16 Mar 2026 – 15 Mar 2028 · up to 15 Mar 2029Extensions: 1 X 12 MONTHS£2,000,00019 Feb 2026Awarded

Contracts

  • Contract 1 · RH Advertising

    Signed
    17 Mar 2026
    Value
    £2,000,000
    Period
    17 Mar 2026 – 16 Mar 2028 · up to 16 Mar 2029 with extensions
    Status
    active
    Extensions
    1 X 12 MONTHS

Bid statistics published by the authority

BidsSMEVCSEValid bid range
6final-stage tenders60—

Contracting authority & participating public bodies

University of Worcester

Contracting authorityPublic authority - sub-central government GB-PPON: PYJR-8772-LLDP Henwick Grove, Worcester, West Midlands, WR2 6AJContact name, email

Bidders & participating suppliers

2 commercial parties on the notice
  • RH AdvertisingAwarded supplierGB-COH: 03909789 Emperor Way, Exeter, South West, EX1 3QSContact email, phone
  • RH Advertising LimitedAwarded supplierGB-PPON: PHLQ-2883-GGWN 1st Floor Richmond Court, Exeter, South West, EX13QSContact email

Official documents & specifications (8)

Official links; attachments are not copied

Tender pack and attachments

  • Bidding documents and specifications tenderBidding documents and specificationsThe Conditions of Participation Brief can be found on the University of Worcester's tender portal. A draft copy of the University's Invitation to Tender and Terms and Conditions for the contract are also available on the University's portal.

Notices published for this procedure