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Official procurement procedure

UOW962 - Advertising and Media Buying Services

No classification published
Location not published
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: University of Worcester: "UOW962 - Advertising and Media Buying Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityUniversity of WorcesterScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: University of Worcester
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for University of Worcester. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
11.8Bids / Report
0% of reports have one bid
Supplier ConcentrationHigh Concentration
Walker Fire UK LtdTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 24 active published awards; 5 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
Walker Fire UK Ltd1 win£17,821
Procedure terms
Contracting AuthorityUniversity of Worcester
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published19 Mar 2026, 13:42 GMT
Last source update19 Mar 2026, 13:42 GMT
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-0515f2
What is being bought
The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: • Deliver integrated media planning and buying services. • Provide strategic insights and recommendations. • Ensure value for money through cost-effective ad placements and discounts. • Manage campaigns proactively with data-driven optimisations. • Advise on emerging advertising trends and innovations.
What changed
From the official release history
  1. Official notice release published
    19 Mar 2026, 13:42 GMT
  2. tender value changed
    24 Feb 2026, 09:34 GMT
  3. Status changed to complete
    24 Feb 2026, 09:34 GMT
  4. Official notice release published
    24 Feb 2026, 09:34 GMT
  5. Published value updated to £920,000
    10 Jul 2025, 17:10 BST
  6. Status changed to active
    10 Jul 2025, 17:10 BST
  7. Official notice release published
    10 Jul 2025, 17:10 BST
  8. Official notice release published
    16 May 2025, 14:31 BST
  9. Official notice release published
    16 May 2025, 14:30 BST
  10. Official notice release published
    16 May 2025, 14:29 BST
  11. Status changed to planning
    16 May 2025, 14:26 BST
  12. Official notice release published
    16 May 2025, 14:26 BST
  13. Buyer information updated
    16 May 2025, 14:26 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #LOT-0001
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    19 Mar 2026, 13:42 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 17 Mar 2026, 00:00 GMT · £2,000,000
Commercial outcome and competition
Awards
RH Advertising
Not published · Not published · active
Contracts
Contract
£2,000,000 · signed 17 Mar 2026, 00:00 GMT · active
Contract period: 17 Mar 2026, 00:00 GMT — 16 Mar 2028, 23:59 GMT
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

University of Worcester

Contracting authority GB-PPON-PYJR-8772-LLDP
View buyer profile

  • University of Worcester
    buyer

    GB-PPON: PYJR-8772-LLDP
    Henwick Grove, Worcester, UKG12, WR2 6AJ, GB
    uwtenders@worc.ac.uk

  • RH Advertising
    supplier

    GB-COH: 03909789
    Emperor Way, Exeter, UKK43, EX1 3QS, GB
    mitch@rhadvertising.co.uk
    01392219797
Documents (1)
Official links; attachments are not copied

  • Not published

    tender
    conflictOfInterest
Related procedures (0)
No data
No related procedures published