This notice announces an administrative change to an existing contract or market (a contract change notice). No new tender or admission is opened here; see the linked notices below for the original opportunity.
Official UK procurement notice
Transitional Arrangement - Media Buying
Authority: Department for Work & Pensions (Central government)
Sectors: Business Services & Consultancy (79) Delivery: UK
Awarded value£958,000published award · exc. VAT
Awarded 20 Apr 2026
Awarded to Wavemaker Ltd
What is being bought
Published requirement descriptionThe Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc.
Please note this has been published retrospectively due to technical issues with the e sourcing provider.
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Award under framework
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Administrative change
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Call-off under a framework
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 11 May 2026, 15:24 BST
- Last source update
- 22 Jun 2026, 11:38 BST
- FTS notice number
2026/S 000-058420- Latest notice
- Contract change notice (UK10)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0695e6Find a Tender
Related procedures1
- Call-off under framework Media and Creative Services
Notice history
4 events · 3 releases on Find a Tender · since 11 May 2026- Contract award notice published11 May 2026, 15:24 BSTUK6
- Contract details notice published26 May 2026, 13:51 BSTUK7
- Contract signature expected26 May 2026, 23:59 BSTscheduled
- Contract change notice published22 Jun 2026, 11:38 BSTUK10
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £958,0001 award exc. VAT
Contracts signed 1latest 26 May 2026
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Wavemaker Ltd26 May 2026 – 13 Jun 2026 | £958,000 | 20 Apr 2026 | Awarded |
Contracts
Contract 1 · Wavemaker Ltd
- Signed
- 26 May 2026
- Value
- £958,000
- Period
- 18 Jun 2026 – 13 Jul 2026
- Status
- active
- Change 18 Jun 2026 Description of Modification DWP has modified the contract to extend the contract term by 30 days. The modification is time-only and does not alter the scope, nature or purpose of the services. There is no increase to the contract value. The original transitional contract period was from 20 April 2026 to 13 June 2026. The contract term has been extended until 13 July 2026. This represents an increase in term of 55.6%. The modification does not alter the overall nature of the contract and no additional services are being procured. Ground for Modification Schedule 8 Paragraph 4 of the Procurement Act 2023 - Unforeseeable Circumstances. Justification DWP intended to transition to a replacement contractual arrangement following expiry of the transitional media buying contract. However, the replacement arrangement could not be implemented within the planned timescales because the required Service Level Agreements had not been finalised through the Government Communication Agency (GCA) approval process. As a consequence, the replacement service could not commence as anticipated. To ensure continuity of media buying services and maintain DWP's ability to secure advertising inventory, DWP extended the existing transitional contract until 13 July 2026. The modification does not change the overall nature of the contract, does not alter the scope of services and does not increase the contract value. The extension is limited to the period necessary to facilitate implementation of the replacement arrangement.
3 agreed KPIs: Detailed buying proposal · Campaign activity bookings and go live date · Media buying evaluation & reporting
- Detailed buying proposal
- Campaign activity bookings and go live date
- Media buying evaluation & reporting
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- WAVEMAKER LIMITEDAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract change notice Contract change notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender