Official UK procurement notice
Through the line Creative
Authority: Transport for London (Public body)·Consortium: 2 public authorities
What is being bought
Published requirement descriptionTransport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns.
Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.
CPV: Transport services (excl. Waste transport)
The lotProcurement structure
single lot · no lot value publishedLot #1TfL conducted a competitive tender for this Contract for a duration of two (2) years…AwardedRenewal
TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical & Pitch: 60%
- price: 40%
Published award criteria (2)
- Technical & Pitch: 60
- Price: 40
- Suitability
To be able to participate in the tender, suppliers must be registered on TfL's SAP Ariba system.
To express an interest for this contract, interested bidders must BOTH confirm by email to [email protected] to express their interest in the opportunity AND complete Ariba registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at service.ariba.com/Supplier.aw ↗.
Any additional information can be obtained from the above mentioned email address. Economic operators need to complete
and submit a response to the relevant procurement documents by the deadline date set out in these documents.
To register or to check if you are already registered in Ariba log on to service.ariba.com/Supplier.aw ↗. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to support.ariba.com/Adapt/Ariba_Network_… ↗. If the problem persists please contact [email protected].
Please note, even if you are already a registered supplier on SAP Ariba you must without…
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Competitive procedure with negotiation
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes
- First published
- 3 May 2024, 11:54 BST
- Last source update
- 23 Jan 2026, 09:29 GMT
- Authority reference
WS1581481598- FTS notice number
2026/S 000-006028- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04572bFind a Tender
Publisher note: To be able to participate in the tender, suppliers must be registered on TfL's SAP Aribasystem. To express an interest for this contract, interested bidders must BOTH confirm by email to [email protected] to express their interest in the opportunity AND complete Ariba registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at https://service.ariba.com/Supplier.aw. Any additional information can be obtained from the above mentioned email address. Economic operators need to complete and submit a response to the relevant procurement documents by the deadline date set out in these documents. To register or to check if you are already registered in Ariba log on to https://service.ariba.com/Supplier.aw. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training. If the problem persists please contact [email protected]. Please note, even if you are already a registered supplier on SAP Ariba you must without any delay confirm to the Procurement Lead [email protected] your intention to participate in this opportunity and your details as follows, so that the Procurement Lead can manually add vital details to the Sourcing Event on SAP Ariba. You must provide: - your single point of contact first name and surname - your email address - your position in the organisation - your organisation name
How it was run
Official notice- Submission deadline
- 10 May 2024, 12:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Participation fee
- document
- Bid validity
- 360 days from the deadline
Timeline
10 May 2024 → 23 Jan 2026 · 3 dates- Submission deadline10 May 2024, 12:00 BST
- Invitations to tender expected3 Jun 2024, 00:00 BST
- Notice published273 days ago23 Jan 2026, 09:29 GMT
Notice history
2 events · 2 releases on Find a Tender · since 23 Jan 2026- Status changed to complete23 Jan 2026, 09:29 GMT
- Buyer details updated23 Jan 2026, 09:29 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| VCCP Group LLPThrough-the-line Creative Contract | £50,000,000 † | — | Awarded |
Contracts
Through-the-line Creative Contract · VCCP Group LLP
- Signed
- 12 Dec 2025
- Value
- £50,000,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 6bids | — | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeBidders & participating suppliers
1 commercial party on the notice- VCCP GROUP LLPAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria