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Official procurement procedure

Through the line Creative

Transport services (excl. Waste transport)
London (UKI)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Transport for London: "Through the line Creative". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityTransport for LondonScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Transport for London
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Transport for London. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
2.4Bids / Report
43.8% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 188 active published awards; 176 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityTransport for London
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published23 Jan 2026, 09:29 GMT
Last source update23 Jan 2026, 09:29 GMT
Recurring procurementNot published
ClassificationTransport services (excl. Waste transport)
Delivery area
London (UKI)
OCIDocds-h6vhtk-04572b
What is being bought
Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.
What changed
From the official release history
  1. tender value changed
    23 Jan 2026, 09:29 GMT
  2. Status changed to complete
    23 Jan 2026, 09:29 GMT
  3. Official notice release published
    23 Jan 2026, 09:29 GMT
  4. Submission deadline changed to published date
    23 Jan 2026, 09:29 GMT
  5. Buyer information updated
    23 Jan 2026, 09:29 GMT
  6. Published value updated to £50,000,000
    3 May 2024, 11:54 BST
  7. Status changed to active
    3 May 2024, 11:54 BST
  8. Official notice release published
    3 May 2024, 11:54 BST
  9. Submission deadline changed to 10 May 2024, 12:00 BST
    3 May 2024, 11:54 BST
  10. Buyer information updated
    3 May 2024, 11:54 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    23 Jan 2026, 09:29 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 12 Dec 2025, 00:00 GMT · £50,000,000
Commercial outcome and competition
Awards
VCCP GROUP LLP
Not published · Not published · active
Contracts
Through-the-line Creative Contract
£50,000,000 · signed 12 Dec 2025, 00:00 GMT · active
Bid statistics
bids: 6 (lot 1)
Buyer and organisations in this procedure

Transport for London

Contracting authority GB-FTS-17506
View buyer profile

  • Transport for London
    buyer

    5 Endeavour Square, London, UKI41, E201JN
    NeilMckenzie@tfl.gov.uk

  • Transport for London
    reviewBody

    London

  • VCCP GROUP LLP
    supplier

    GB-COH: OC370529
    66 Berners Street, London, UKI, W1T 3NL
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published