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Official procurement procedure

The Provision of Media Buying Services

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+1 more
Scotland (UKM82)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: University of Strathclyde: "The Provision of Media Buying Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityUniversity of StrathclydeScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: University of Strathclyde
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for University of Strathclyde. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3.1Bids / Report
43.1% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 69 active published awards; 51 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityUniversity of Strathclyde
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published19 Jan 2023, 14:49 GMT
Last source update19 Jan 2023, 14:49 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services
Delivery area
Scotland (UKM82)
OCIDocds-h6vhtk-0398ef
What is being bought
The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.
What changed
From the official release history
  1. Status changed to complete
    19 Jan 2023, 14:49 GMT
  2. Official notice release published
    19 Jan 2023, 14:49 GMT
  3. Buyer information updated
    19 Jan 2023, 14:49 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty’s strategic intents. The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany. The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation. The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    19 Jan 2023, 14:49 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 10 Jan 2023, 00:00 GMT · £2,480,000
Commercial outcome and competition
Awards
Penna Plc
Not published · Not published · active
Contracts
Contract
£2,480,000 · signed 10 Jan 2023, 00:00 GMT · active
Bid statistics
bids: 3 (lot 1)
electronicBids: 3 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 3 (lot 1)
smeBids: 3 (lot 1)
Buyer and organisations in this procedure

University of Strathclyde

Contracting authority GB-FTS-218
View buyer profile

  • University of Strathclyde
    buyer
    centralPurchasingBody

    40 George Street, Procurement Department, Glasgow, UKM82, G1 1QE
    amy.irvine@strath.ac.uk

  • Glasgow Sheriff Court
    reviewBody

    1 Carlton Place, Glasgow, G59TW

  • Penna Plc
    supplier

    Millennium Bridge House, 2 Lambeth Hill, London, UK, EC4V 4BG
    +44 7702859428
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published