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Official procurement procedure

Legacy Campaigns 2025 - 2026

Business analysis consultancy services
North East (UKC)
North West (UKD)
Yorkshire & Humber (UKE)
East Midlands (UKF)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Board of Trustees of the Royal Botanic Gardens Kew: "Legacy Campaigns 2025 - 2026". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityBoard of Trustees of the Royal Botanic Gardens KewScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Board of Trustees of the Royal Botanic Gardens Kew
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Board of Trustees of the Royal Botanic Gardens Kew. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1.5Bids / Report
75% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 4 active published awards; 4 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityBoard of Trustees of the Royal Botanic Gardens Kew
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published25 Jun 2025, 17:36 BST
Last source update25 Jun 2025, 17:36 BST
Recurring procurementNot published
ClassificationBusiness analysis consultancy services
Delivery area
North East (UKC)
North West (UKD)
Yorkshire & Humber (UKE)
East Midlands (UKF)
OCIDocds-h6vhtk-0553ba
What is being bought
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.
What changed
From the official release history
  1. Status changed to complete
    25 Jun 2025, 17:36 BST
  2. Official notice release published
    25 Jun 2025, 17:36 BST
  3. Buyer information updated
    25 Jun 2025, 17:36 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: • Response to brief • Audience analysis and scoping • Audience targeting strategy • Channel mix proposal • Creative optimisation • Establish KPIs and success metrics • Budget allocation across channel mix • Optimisation of live campaign • End of campaign report
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    25 Jun 2025, 17:36 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 19 Jun 2025, 00:00 BST · £60,000
Commercial outcome and competition
Awards
THE FIELDS CARE HOME
Not published · Not published · active
Contracts
Contract
£60,000 · signed 19 Jun 2025, 00:00 BST · active
Bid statistics
bids: 1 (lot 1)
Buyer and organisations in this procedure

Board of Trustees of the Royal Botanic Gardens Kew

Contracting authority GB-COH-PGTT-3583-QXLN
View buyer profile

  • Board of Trustees of the Royal Botanic Gardens Kew
    buyer

    GB-COH: PGTT-3583-QXLN
    THE HERBARIUM, KEW GREEN, UKI75, TW93AE
    procurement@kew.org
    +44 2083325000

  • Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
    reviewBody

    Royal Botanic Gardens, Kew, The Herbarium, Kew Green Richmond,, London, TW9 3AE

  • Influence Digital Ltd
    supplier

    GB-COH: N/A
    : 40 Whitfield Street, Registered Company Number: 07125666, London, UK, W1T 2RH
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleThe supplier is a specialist in the sector and has strong experience in fundraising media buying, specifically in the legacy area. They are also the lead supplier under the Digtial Advertising category in the framework, offering specialist marketing support.