Official UK procurement notice
T20/38_Media Buying · UK public procurement notice
Authority: Anglia Ruskin University Higher Education Corporation (Education)
What is being bought
Published requirement descriptionAnglia Ruskin University is seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high media campaigns that cut through the crowded HE marketplace and resonate with our prospects.
CPV: Advertising campaign services · Advertising services · Business services: law, marketing, consulting, recruitment, printing and security
How this framework works
From the published notice- Places
- up to 2 suppliers · 4 bids received (2.0 per place) · 2 appointed (full)
The lotProcurement structure
single lot · no lot value publishedLot #1ARU are seeking to appoint two media buying agencies to work alongside the Marketing…Awarded
ARU are seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high impact media campaigns that cut through the crowded HE marketplace and resonate with our prospects. The University tends to run ‘always on’ media campaigns in line with the student recruitment cycle, supplemented by bursts of campaign activity at key points in the cycle, including to support Open Days, the UCAS January deadline and the Clearing period. The central Corporate Marketing team is responsible for the attraction and conversion of UK, European (EU) and International students to the full range of UG and PG courses in the four Faculties. Alongside the central campaigns there will also be bespoke campaigns to be developed on behalf of Faculties and other departments in the universityThe requirements are:
- Media campaign development, implementation and management
- Customer targeting and insight
- Analytics, insight, data and measurement
- Conversion Rate Optimisation (CRO)
- Digital marketing across a range of channels, including Display, Search, Programmatic, Pay per Click (PPC), Social Media and Broadcast Media
- Direct Mail marketing
- Innovation Media (e.g beta)
- Out of Home (OOH) and Digital Out of Home (DOOH) Media
- Print Media
- Research to inform media buying and targeting
- Within the scope of the above, any other media buying and research work the university may require.
- Accreditation with major media providers including, but not limited to, Google and FacebookThere will be an award of Two suppliers to the Framework and the first ranked supplier on award will be awarded the Autumn campaign Recruitment campaign which runs from September 2021 to January 2022. Subsequent requirements will then be run via mini competition as per the call off contract.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Price
- “T20/38_Media Buying” is a framework: the contest is a place on its panel, up to 2 suppliers, not a single contract.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 18 Jun 2021, 14:19 BST
- Last source update
- 8 Oct 2021, 16:33 BST
- Authority reference
2021/S 000-025250- FTS notice number
2021/S 000-025260- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02bdb2Find a Tender
How it was run
Official notice- Appointment period ends
- 19 Jul 2021, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 180 days from the deadline
Timeline
19 Jul 2021 → 8 Oct 2021 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown19 Jul 2021, 12:00 BST
- Invitations to tender expected28 Jul 2021, 00:00 BST
- Notice published8 Oct 2021, 16:33 BST
Notice history
1 event · 3 releases on Find a Tender- Status changed to complete8 Oct 2021, 16:13 BST
Published amendments (1 · 0 deadline changes)
| When | What | Before | After | Shift |
|---|---|---|---|---|
| — | Textv.2.4 · V | 120000000 | 12000000 |
1 amendment published without a description.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast2 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
All 2 of these contracts carry the same published figure, £12,000,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.
Media Buying Framework
- Signed
- 17 Sept 2021
- Value
- ceiling above
- Status
- active
Media Buying Framework
- Signed
- 17 Sept 2021
- Value
- ceiling above
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4bids · 4 electronic | 4 | — | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
2 commercial parties on the notice- Hybrid News LtdFramework contractor
- Net Natives LtdFramework contractor
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria