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Official procurement procedure

Supply of Search Engine Optimisation Services

Web search engine providers
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: AHDB: "Supply of Search Engine Optimisation Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityAHDBScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: AHDB
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for AHDB. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
12Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 1 active published awards; 1 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityAHDB
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published20 Jan 2022, 22:45 GMT
Last source update20 Jan 2022, 22:45 GMT
Recurring procurementNot published
ClassificationWeb search engine providers
Delivery area
UK
OCIDocds-h6vhtk-02dd39
What is being bought
AHDB is wanting to procure a supplier to work as a partner with the in-house Digital Content team to support across AHDB’s requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required.
What changed
From the official release history
  1. tender value changed
    20 Jan 2022, 22:45 GMT
  2. Status changed to complete
    20 Jan 2022, 22:45 GMT
  3. Official notice release published
    20 Jan 2022, 22:45 GMT
  4. Submission deadline changed to published date
    20 Jan 2022, 22:45 GMT
  5. Buyer information updated
    20 Jan 2022, 22:45 GMT
  6. Published value updated to £200,000
    3 Sept 2021, 22:45 BST
  7. Status changed to active
    3 Sept 2021, 22:45 BST
  8. Official notice release published
    3 Sept 2021, 22:45 BST
  9. Submission deadline changed to 15 Oct 2021, 12:00 BST
    3 Sept 2021, 22:45 BST
  10. Buyer information updated
    3 Sept 2021, 22:45 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The successful supplier will need to provide guidance on current best practice and technical support for projects through the following: • SEO strategy development – how to improve ranking of target keywords/phrases, improving quality and quantity of organic search traffic etc. • Analysis of current websites, identifying both on and off-site SEO opportunities • Keyword research to identify trends/opportunities • Reviewing content for SEO activity • Identifying opportunities through competitive research analysis • Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    20 Jan 2022, 22:45 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 16 Dec 2021, 00:00 GMT · £200,000
Commercial outcome and competition
Awards
Liberty Marketing
Not published · Not published · active
Contracts
Supply of Search Engine Optimisation Services
£200,000 · signed 16 Dec 2021, 00:00 GMT · active
Bid statistics
bids: 12 (lot 1)
electronicBids: 12 (lot 1)
Buyer and organisations in this procedure

AHDB

Contracting authority GB-FTS-41507
View buyer profile

  • AHDB
    buyer

    Stoneleigh Park, Kenilwoth, UKG13, CV8 2TL
    sarah.waters@ahdb.org.uk
    +44 2476478600

  • AHDB
    reviewBody

    Stoneleigh Park, Kenilworth, CV8 2TL

  • Liberty Marketing
    supplier

    1-2 Purbeck House, Lambourne Crescent, Llanishen, UKL22, CF14 5GJ
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published