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Find a TenderAwardedContract details notice
Published 16 Sept 2025, 10:04 BST

Official UK procurement notice

Social Media and Insight · UK public procurement notice

Official notice

Authority: Agriculture and Horticulture Development Board (Central government)

ServicesBelow threshold - open competitionBelow thresholdSME suitable
Sectors: Business Services & Consultancy (79) Delivery: UK
Published estimate£93,333≈ £93k / year · £112,000 inc. VAT
Submissions closed 20 Oct 2025awarded 2 Mar 2026
Awarded to Sprout Social Inc
Contract term 1 yrends 31 Mar 2027 · up to 1 Apr 2027 with extensions · starts 1 Apr 2026

What is being bought

Published requirement description

AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.

CPV: Advertising campaign services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 1 yrSMEPublished value£93,333
Contract period: 1 Apr 2026 – 31 Mar 2027 (1 yr) · up to 1 Apr 2027 with extensionsValue: £93,333 exc. VAT · £112,000 inc. VAT
Delivery: UKEligibility: SME eligible
Extensions: Initial contract for 1 year with 1+1 options to extend
79341400 Advertising campaign services
Pre-qualification & selection criteria (PQQ)1
  • Condition of participation

    As per tender documents

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 90%Price: 10%
Published sub-criteria (2)
  • Technical/Quality: 90%
  • Price/Cost: 10%
Published award criteria (2)
  • Technical/Quality
  • Price/Cost
Conditions of participation1
  • Condition of participation

    As per tender documents

What this means for your bid
  • Price carries 10 of 100 points: a 10% discount moves about 1 point. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
16 Sept 2025, 10:04 BST
Last source update
4 Mar 2026, 11:26 GMT
Authority reference
2025-775
FTS notice number
2025/S 000-056817
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising campaign services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-059af9 Find a Tender

How it was run

Official notice
Run through: Defra Group eSourcing
Supplier login requiredElectronic submission allowed
Access & registration note: Free
Submission deadline
20 Oct 2025, 12:00 BST
Clarification deadline
8 Oct 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

defra-family.force.com/s/Welcome ↗

Timeline

16 Sept 2025 → 1 Apr 2026 · 5 dates
  1. Tender notice published399 days ago
    16 Sept 2025, 10:04 BST
  2. Clarification questions by377 days ago
    8 Oct 2025, 12:00 BST
  3. Submission deadline365 days ago
    20 Oct 2025, 12:00 BST
  4. Latest notice published230 days ago
    4 Mar 2026, 11:26 GMT
  5. Contract starts202 days ago
    1 Apr 2026, 00:00 BST

Notice history

3 events · 2 releases on Find a Tender · since 16 Sept 2025
  1. Tender notice published
    16 Sept 2025, 10:04 BST
    UK4
  2. Contract details notice published
    4 Mar 2026, 11:26 GMT
    UK7
  3. Status changed to complete
    4 Mar 2026, 11:26 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £93,3331 contract exc. VAT
Contracts signed 1latest 2 Mar 2026
Awarded toValueDateStatus
Sprout Social IncSME£93,333 †—Awarded

Contracts

  • Social Media and Insight · Sprout Social IncSME

    Signed
    2 Mar 2026
    Value
    £93,333
    Period
    1 Apr 2026 – 31 Mar 2027 · up to 31 Mar 2029 with extensions
    Status
    active
    Extensions
    1+1

Contracting authority & participating public bodies

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contracting authorityPublic authority - sub-central government GB-PPON: PBHX-8363-MBBV Middlemarch Business Park, Coventry, West Midlands, CV3 4SUContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • Sprout Social IncAwarded supplier 131 S.Dearborn Street, Chicago, US, 60603, USContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender