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Published 16 Sept 2025, 10:02 BST

Official UK procurement notice

Social Media and Insight · UK public procurement notice

Official notice

Authority: Agriculture and Horticulture Development Board (Central government)

ServicesBelow threshold - open competitionBelow thresholdSME suitable
Sectors: Business Services & Consultancy (79) Delivery: UK
Published estimate£93,333≈ £93k / year · £112,000 inc. VAT
Submissions closed 20 Oct 2025awarded 11 Dec 2025
Awarded to Sprout Social UK Ltd
Contract term 1 yrends 31 Mar 2027 · up to 1 Apr 2027 with extensions · starts 1 Apr 2026

What is being bought

Published requirement description

Award of contract - AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.

This opportunity closed on the 20th October 2025 after going out to competition.

CPV: Advertising campaign services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 1 yrSMEPublished value£93,333
Contract period: 1 Apr 2026 – 31 Mar 2027 (1 yr) · up to 1 Apr 2027 with extensionsValue: £93,333 exc. VAT · £112,000 inc. VAT
Delivery: UKEligibility: SME eligible
Extensions: Initial contract for 1 year with 1+1 options to extend
79341400 Advertising campaign services
Pre-qualification & selection criteria (PQQ)1
  • Condition of participation

    As per tender documents

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 90%Price: 10%
Published sub-criteria (2)
  • Technical/Quality: 90%
  • Price/Cost: 10%
Published award criteria (2)
  • Technical/Quality
  • Price/Cost
Conditions of participation1
  • Condition of participation

    As per tender documents

What this means for your bid
  • Price carries 10 of 100 points: a 10% discount moves about 1 point. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
16 Sept 2025, 10:02 BST
Last source update
11 Dec 2025, 11:36 GMT
Authority reference
2025-775
FTS notice number
2025/S 000-056816
Latest notice
Contract award notice (UK6)
Classification (CPV)
Advertising campaign services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-059af8 Find a Tender

How it was run

Official notice
Run through: Defra Group eSourcing
Supplier login requiredElectronic submission allowed
Access & registration note: Free
Submission deadline
20 Oct 2025, 12:00 BST
Clarification deadline
8 Oct 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

defra-family.force.com/s/Welcome ↗

Timeline

16 Sept 2025 → 1 Apr 2026 · 5 dates
  1. Tender notice published400 days ago
    16 Sept 2025, 10:02 BST
  2. Clarification questions by377 days ago
    8 Oct 2025, 12:00 BST
  3. Submission deadline365 days ago
    20 Oct 2025, 12:00 BST
  4. Latest notice published313 days ago
    11 Dec 2025, 11:36 GMT
  5. Contract starts203 days ago
    1 Apr 2026, 00:00 BST

Notice history

4 events · 2 releases on Find a Tender · since 16 Sept 2025
  1. Tender notice published
    16 Sept 2025, 10:02 BST
    UK4
  2. Contract award notice published
    11 Dec 2025, 11:36 GMT
    UK6
  3. Status changed to complete
    11 Dec 2025, 11:36 GMT
  4. Contract signature expected
    2 Feb 2026, 23:59 GMT
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £93,3331 award exc. VAT
Bids received 22 from SMEs
Awarded toValueDateStatus
Sprout Social UK LtdSME1 Apr 2026 – 31 Mar 2027 · up to 31 Mar 2029Extensions: Initial contract for 1 year with 1+1 options to extend£93,33311 Dec 2025Awarded

Bid statistics published by the authority

BidsSMEVCSEValid bid range
2final-stage tenders20—

Contracting authority & participating public bodies

Agriculture and Horticulture Development Board

Contracting authorityPublic authority - central government GB-PPON: PBHX-8363-MBBV Middlemarch Business Park, Siskin Parkway East, Coventry, West Midlands, CV3 4PEContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • SPROUT SOCIAL UK LTDAwarded supplierGB-COH: 11151277GB-PPON: PNVH-4616-GBRY Suite 2 First Floor, 10 Temple Back, South West, BS1 6FLContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender