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AwardedFind a Tender · award

SEO and ASO Services

Buyer: ORDNANCE SURVEY LIMITED →

BuyerORDNANCE SURVEY LIMITED
StatusAwarded
DeadlineNot published
ValueValue not published
Published26 Jan 2026

What is being bought

Ordnance Survey (OS) is Great Britain’s National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products. OS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions — whether planning sustainable cities, managing climate risks, or improving connectivity — because everything happens somewhere. As part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation. This contract has been awarded to Oban Multilingual Strategy Limited to support Ordnance Survey. Oban Multilingual Strategy Limited will deliver an SEO and ASO audit, a Multi-domain SEO and ASO strategy and then provide ongoing SEO services. The contract is for an initial two years (with an optional 12-month extension). This contract value is up to £450,000. This amount is not guaranteed and will flex depending on the amount.

Lot details

Lot LOT-0001

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeconcession
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Search Engine Optimisation (SEO) and App Store Optimisation (ASO) Services

Statusactive
Value£450,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-0557c4
Latest release ID006500-2026
Latest release timestampMon Jan 26 2026 10:47:12 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodselective
Procurement method detailsCompetitive flexible procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
26 Jan 2026award, contract006500-2026
2 Dec 2025award, contract079116-2025
2 Jul 2025tender036886-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
26 Jan 2026 · 006500-2026 · award, contract
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2 Dec 2025 · 079116-2025 · award, contract
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2 Jul 2025 · 036886-2025 · tender
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    "procedure": {
      "features": "Stage 3 is the moderation of the submissions. Stage 4 is the presentation stage for the top three suppliers. Full details are provided in the tender documents."
    },
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "recurrence": {
      "dates": [
        {
          "startDate": "2028-06-01T23:59:59Z"
        }
      ]
    },
    "awardPeriod": {
      "endDate": "2025-09-05T23:59:59+00:00"
    },
    "description": "Ordnance Survey (OS) is Great Britain’s National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products.\nOS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions — whether planning sustainable cities, managing climate risks, or improving connectivity — because everything happens somewhere. \nAs part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation. \nOS is divided into two business units: Commercial, which provides geographic data products and services to businesses and Government, and Consumer, helping consumers explore the outdoors using Ordnance Survey’s paper maps and OS Maps app. \nOS is looking to work with one agency that will manage both SEO (Search Engine Optimisation) and App Store Optimisation (ASO). The agency will provide a cohesive strategy that will maximise SEO and ASO value. The agency will work across the business areas to provide a holistic view of the OS web/app estate and drive organic growth. It will also provide recommendations and support for the consumer web estate migration work and the international roll-out of OS Maps.",
    "tenderPeriod": {
      "endDate": "2025-07-30T12:00:00+00:00"
    },
    "enquiryPeriod": {
      "endDate": "2025-07-16T12:00:00+00:00"
    },
    "hasRecurrence": true,
    "specialRegime": [
      "concession"
    ],
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://in-tendhost.co.uk/os/aspx/Home",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-COH-09121572",
      "name": "ORDNANCE SURVEY LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ36",
        "country": "GB",
        "locality": "Southampton",
        "postalCode": "SO16 0AS",
        "countryName": "United Kingdom",
        "streetAddress": "Explorer House Adanac Drive"
      },
      "details": {
        "url": "http://www.os.uk",
        "classifications": [
          {
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE",
            "description": "Public undertaking"
          }
        ]
      },
      "identifier": {
        "id": "09121572",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "name": "Caroline Eadie",
        "email": "caroline.eadie@os.uk",
        "telephone": "+4423 8005 5091"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}