Search Engine Optimization

{
  "id": "013958-2024",
  "tag": [
    "tenderUpdate"
  ],
  "date": "2024-04-30T17:29:10+01:00",
  "ocid": "ocds-h6vhtk-0452f4",
  "buyer": {
    "id": "GB-FTS-18293",
    "name": "NHS Blood and Transplant"
  },
  "tender": {
    "id": "ocds-h6vhtk-0452f4",
    "title": "Search Engine Optimization",
    "amendments": [
      {
        "id": "1",
        "description": "New/amended contact address added: purchasing@nhsbt.nhs.uk   OR   tim.fuke@nhsbt.nhs.uk"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Prior to commencing a formal procurement process and to help inform our strategy, NHSBT is looking for a SEO agency to manage our SEO activity across several websites to maintain our top rankings for key terms, identify new opportunities and strategy, and deal with misinformation to ensure the public have the correct information. NHSBT are therefore looking to engage with suppliers interested in this opportunity in order to gauge market interest in this field.",
    "classification": {
      "id": "72414000",
      "scheme": "CPV",
      "description": "Web search engine providers"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-FTS-18293",
      "name": "NHS Blood and Transplant",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKK11",
        "locality": "Bristol",
        "postalCode": "BS34 7QH",
        "countryName": "United Kingdom",
        "streetAddress": "500 North Bristol Park"
      },
      "details": {
        "url": "https://www.nhsbt.nhs.uk/",
        "buyerProfile": "https://www.nhsbt.nhs.uk/"
      },
      "identifier": {
        "legalName": "NHS Blood and Transplant"
      },
      "contactPoint": {
        "email": "purchasing@nhsbt.nhs.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}

{
  "id": "012481-2024",
  "tag": [
    "planning"
  ],
  "date": "2024-04-17T12:08:31+01:00",
  "ocid": "ocds-h6vhtk-0452f4",
  "buyer": {
    "id": "GB-FTS-18293",
    "name": "NHS Blood and Transplant"
  },
  "tender": {
    "id": "ocds-h6vhtk-0452f4",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "description": "We want to enter into an agreement with an SEO agency to manage our SEO activity across the following websites:<br/>https://www.blood.co.uk/<br/>https://www.organdonation.nhs.uk/<br/>https://www.nhsbt.nhs.uk/<br/>https://platelets.blood.co.uk/<br/><br/>The SEO agency will need to provide consultancy support and expertise, develop SEO strategy and manage SEO activity to maintain top rankings for key terms. Additional information: We encourage suppliers to send their expression of interest by emailing the address provided no later than the 1st May 2024. All suppliers who express their interest before the date will be send a request for information document and Specification containing further details of the requirement."
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKK1"
          }
        ],
        "additionalClassifications": [
          {
            "id": "72260000",
            "scheme": "CPV",
            "description": "Software-related services"
          }
        ]
      }
    ],
    "title": "Search Engine Optimization",
    "status": "planned",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Prior to commencing a formal procurement process and to help inform our strategy, NHSBT is looking for a SEO agency to manage our SEO activity across several websites to maintain our top rankings for key terms, identify new opportunities and strategy, and deal with misinformation to ensure the public have the correct information. NHSBT are therefore looking to engage with suppliers interested in this opportunity in order to gauge market interest in this field.",
    "communication": {
      "atypicalToolUrl": "https://health-family.force.com/s/Welcome",
      "futureNoticeDate": "2024-10-01T00:00:00+01:00"
    },
    "classification": {
      "id": "72414000",
      "scheme": "CPV",
      "description": "Web search engine providers"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-FTS-18293",
      "name": "NHS Blood and Transplant",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKK11",
        "locality": "Bristol",
        "postalCode": "BS34 7QH",
        "countryName": "United Kingdom",
        "streetAddress": "500 North Bristol Park"
      },
      "details": {
        "url": "https://www.nhsbt.nhs.uk/",
        "buyerProfile": "https://www.nhsbt.nhs.uk/",
        "classifications": [
          {
            "scheme": "TED_CA_TYPE",
            "description": "Arms Length Body"
          },
          {
            "id": "07",
            "scheme": "COFOG",
            "description": "Health"
          }
        ]
      },
      "identifier": {
        "legalName": "NHS Blood and Transplant"
      },
      "contactPoint": {
        "name": "Tim Fuke",
        "email": "tim.fuke@nhsbt.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}