Official UK procurement notice
Search Engine Optimization · UK public procurement notice
Authority: FIRST TRENITALIA WEST COAST RAIL LIMITED (Public body)·Consortium: 2 public authorities
What is being bought
Published requirement descriptionAll participating Tenderer's will need to demonstrate a broad range of expertise in the Organic Search space, with the aim to increase Avanti West Coast's SERP (Search Engine Results Paid) visibility and revenue driven through Search Engine Optimization (SEO).
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1A key objective for Avanti West Coast is to increase the volume of people booking…AwardedRenewalPublished value£713,382
A key objective for Avanti West Coast is to increase the volume of people booking directly over other online train ticket retailers; given Organic Search currently accounts for a large portion of web and app traffic and revenue - Avanti West Coast require a full-service SEO agency to continue to improve performance in this space.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Price
Procedure terms & legal framework
From the official record- Procedure method
- Negotiated procedure with prior call for competition
- Legal basis
- CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 19 Jan 2022, 14:10 GMT
- Last source update
- 13 Sept 2022, 12:54 BST
- FTS notice number
2022/S 000-025646- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-030cd7Find a Tender
How it was run
Official notice- Submission deadline
- 18 Feb 2022
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Participation fee
- document
Timeline
18 Feb 2022 → 13 Sept 2022 · 2 dates- Submission deadline18 Feb 2022
- Notice published13 Sept 2022, 12:54 BST
Notice history
2 events · 2 releases on Find a Tender · since 13 Sept 2022- Status changed to complete13 Sept 2022, 12:54 BST
- Buyer details updated13 Sept 2022, 12:54 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 further award records carry no date or value.
Contracts
Contract 025646-2022-1 · supplier not published
- Signed
- 12 Sept 2022
- Value
- —
- Status
- active
Contracting authority & participating public bodies
2 public bodies on the noticeDispute resolution & review bodies
- High CourtReview body
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.