TenderlineUK
Procurement Intelligence
Official OCDS
Find a Tender
complete
Official procurement procedure

Search Engine Optimization

Advertising and marketing services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: FIRST TRENITALIA WEST COAST RAIL LIMITED: "Search Engine Optimization". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityFIRST TRENITALIA WEST COAST RAIL LIMITEDScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: FIRST TRENITALIA WEST COAST RAIL LIMITED
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for FIRST TRENITALIA WEST COAST RAIL LIMITED. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
2.8Bids / Report
20% of reports have one bid
Supplier ConcentrationHigh Concentration
TAILORED IMAGE LTDTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 8 active published awards; 5 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
TAILORED IMAGE LTD1 win£5,472,555
Procedure terms
Contracting AuthorityFIRST TRENITALIA WEST COAST RAIL LIMITED
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published13 Sept 2022, 12:54 BST
Last source update13 Sept 2022, 12:54 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services
Delivery area
UK
OCIDocds-h6vhtk-030cd7
What is being bought
All participating Tenderer's will need to demonstrate a broad range of expertise in the Organic Search space, with the aim to increase Avanti West Coast's SERP (Search Engine Results Paid) visibility and revenue driven through Search Engine Optimization (SEO).
What changed
From the official release history
  1. tender value changed
    13 Sept 2022, 12:54 BST
  2. Status changed to complete
    13 Sept 2022, 12:54 BST
  3. Official notice release published
    13 Sept 2022, 12:54 BST
  4. Submission deadline changed to published date
    13 Sept 2022, 12:54 BST
  5. Buyer information updated
    13 Sept 2022, 12:54 BST
  6. Published value updated to £713,382
    19 Jan 2022, 14:10 GMT
  7. Status changed to active
    19 Jan 2022, 14:10 GMT
  8. Official notice release published
    19 Jan 2022, 14:10 GMT
  9. Submission deadline changed to 18 Feb 2022, 00:00 GMT
    19 Jan 2022, 14:10 GMT
  10. Buyer information updated
    19 Jan 2022, 14:10 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    A key objective for Avanti West Coast is to increase the volume of people booking directly over other online train ticket retailers; given Organic Search currently accounts for a large portion of web and app traffic and revenue - Avanti West Coast require a full-service SEO agency to continue to improve performance in this space.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    13 Sept 2022, 12:54 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 12 Sept 2022, 00:00 BST · Not published
Commercial outcome and competition
Awards
Awarded supplier not published
Not published · Not published · active
Contracts
Contract
Not published · signed 12 Sept 2022, 00:00 BST · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

FIRST TRENITALIA WEST COAST RAIL LIMITED

Contracting authority GB-COH-10349442
View buyer profile

  • FIRST TRENITALIA WEST COAST RAIL LIMITED
    buyer

    GB-COH: 10349442
    8th Floor, The Point, 37 North Wharf Road, London, UKI, W2 1AF
    ruchiie.sehdev@avantiwestcoast.co.uk
    +44 7773732843

  • High Court
    reviewBody

    London
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published