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Published 2 Jul 2025, 15:35 BST

Official UK procurement notice

SEO and ASO Services · UK public procurement notice

Official notice

Authority: ORDNANCE SURVEY LIMITED (Public body)

ServicesCompetitive flexible procedureAbove thresholdConcessionSME suitable
Sectors: Business Services & Consultancy (79) Delivery: UK
Concession value (operator's revenue)£390,000operator revenue, not the authority's budget
Submissions closed 30 Jul 2025awarded 2 Dec 2025
Awarded to Oban Multilingual Strategy Limited
Contract term 2 yrsends 1 Oct 2027 · up to 1 Oct 2028 with extensions · starts 1 Oct 2025

What is being bought

Published requirement description

Ordnance Survey (OS) is Great Britain’s National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products.

OS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions — whether planning sustainable cities, managing climate risks, or improving connectivity — because everything happens somewhere.

As part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation.

This contract has been awarded to Oban Multilingual Strategy Limited to support Ordnance Survey. Oban Multilingual Strategy Limited will deliver an SEO and ASO audit, a Multi-domain SEO and ASO strategy and then provide ongoing SEO services. The contract is for an initial two years (with an optional 12-month extension).

This contract value is up to £450,000. This amount is not guaranteed and will flex depending on the amount.

  • The authority expects to re-tender this requirement around 2 Jun 2028, 00:59 BST.
  • How the procedure runs: Stage 3 is the moderation of the submissions. Stage 4 is the presentation stage for the top three suppliers. Full details are provided in the tender documents.

CPV: Direct marketing services · Marketing services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 2 yrsPublished value£390,000
Contract period: 1 Oct 2025 – 1 Oct 2027 (2 yrs) · up to 1 Oct 2028 with extensionsValue: £390,000 exc. VAT · £468,000 inc. VAT
Delivery: UK
Extensions: The contract term is for 2 years, with an option for an additional 12-month extension, subject to performance
79342000 Marketing services79342100 Direct marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
  • Simple description: Full details of the award criteria can be found in the Instructions for Tendering Documentation

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Concession
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Yes · next expected 2 Jun 2028
First published
2 Jul 2025, 15:35 BST
Last source update
26 Jan 2026, 10:47 GMT
Award evaluation window
Submission end – 6 Sept 2025
Authority reference
BS.0513
FTS notice number
2025/S 000-036886
Latest notice
Contract details notice (UK7)
Classification (CPV)
Direct marketing servicesMarketing services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-0557c4 Find a Tender
How it runs

Stage 3 is the moderation of the submissions. Stage 4 is the presentation stage for the top three suppliers. Full details are provided in the tender documents.

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Submission deadline
30 Jul 2025, 13:00 BST
Clarification deadline
16 Jul 2025, 13:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/os/aspx/Home ↗

Timeline

2 Jul 2025 → 26 Jan 2026 · 8 dates
  1. Tender notice published
    2 Jul 2025, 15:35 BST
  2. Clarification questions by
    16 Jul 2025, 13:00 BST
  3. Submission deadline
    30 Jul 2025, 13:00 BST
  4. Award decision expected by
    6 Sept 2025, 00:59 BST
  5. Contract starts381 days ago
    1 Oct 2025
  6. Assessment summaries sent319 days ago
    2 Dec 2025
  7. Standstill ends309 days ago
    11 Dec 2025, 23:59 GMT
  8. Latest notice published264 days ago
    26 Jan 2026, 10:47 GMT

Notice history

6 events · 3 releases on Find a Tender · since 2 Jul 2025
  1. Tender notice published
    2 Jul 2025, 15:35 BST
    UK4
  2. Contract award notice published
    2 Dec 2025, 17:21 GMT
    UK6
  3. Status changed to complete
    2 Dec 2025, 17:21 GMT
  4. Contract signature expected
    22 Dec 2025, 23:59 GMT
    scheduled
  5. Contract details notice published
    26 Jan 2026, 10:47 GMT
    UK7
  6. Procurement method changed
    26 Jan 2026, 10:47 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £450,0001 award exc. VAT
Bids received 1212 from SMEs
Contracts signed 1latest 13 Jan 2026
Awarded toValueDateStatus
Oban Multilingual Strategy LimitedSMESearch Engine Optimisation (SEO) and App Store Optimisation (ASO) Services5 Jan 2026 – 4 Jan 2028 · up to 4 Jan 2029Extensions: The option for an additional 12-month extension, subject to performance.£450,0002 Dec 2025Awarded

Contracts

  • Search Engine Optimisation (SEO) and App Store Optimisation (ASO) Services · Oban Multilingual Strategy LimitedSME

    Signed
    13 Jan 2026
    Value
    £450,000
    Period
    13 Jan 2026 – 12 Jan 2028 · up to 12 Jan 2029 with extensions
    Status
    active
    Extensions
    The option for an additional 12-month extension, subject to performance.

Bid statistics published by the authority

BidsSMEVCSEValid bid range
12final-stage tenders · 13 at stage one120—

Contracting authority & participating public bodies

ORDNANCE SURVEY LIMITED

Contracting authorityPublic undertaking GB-COH: 09121572 Explorer House Adanac Drive, Southampton, South East, SO16 0ASContact name, email, phone

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (4)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender