Official UK procurement notice
Reputation & Identity Project
Authority: Natural History Museum (Central government)
What is being bought2 lots · detail below
Published requirement descriptionThe Museum required marketing consultancy services to help develop a compelling brand proposition and strategy and a clear verbal and visual identity.
CPV: Marketing management consultancy services
Lots and requirements (2)Procurement structure
2 lots · no lot values published · evaluation weights differ by lotLot #1Brand StrategyAwarded
The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy that engaged global audiences with our vision and mission, communicated the value and relevance of our science, offered commercial opportunities and made a compelling case for support.
Lot #2Reputation & Identity Project: Brand Update & RolloutAwarded
Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Split |
|---|---|---|
| 1 · Brand Strategy | 100% | |
| 2 · Reputation & Identity Project: Brand Update & Rollout | 100% |
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 27 Apr 2021, 14:24 BST
- Last source update
- 20 Mar 2023, 16:05 GMT
- FTS notice number
2023/S 000-008059- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02aaa8Find a Tender
Publisher note: To view this notice, please click here: <a href="https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=769499430" target="_blank">https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=769499430</a> GO Reference: GO-2023320-PRO-22353678
How it was run
Official notice- Submission deadline
- —
Timeline
9 Aug 2021 → 20 Mar 2023 · 2 dates- Contract starts9 Aug 2021, 00:00 BST
- Notice published20 Mar 2023, 16:05 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Brand Strategy1 award | |||
| Heavenly Group Ltd | £80,000 † | — | Awarded |
| Lot 2 · Reputation & Identity Project: Brand Update & Rollout3 awards | |||
| PENTAGRAM DESIGN LIMITEDReputation & Identity: Brand Update & Rollout | £217,834 †same award published again · counted once | — | Awarded |
| PENTAGRAM DESIGN LIMITEDReputation & Identity: Brand Update & Rollout | £262,714 † | — | Awarded |
| PENTAGRAM DESIGN LIMITEDBrand Update and Rollout | £150,000 † | — | Awarded |
Contracts
Reputation & Identity: Brand Update & Rollout · PENTAGRAM DESIGN LIMITED
- Signed
- 26 Apr 2021
- Value
- £217,834
- Period
- … – 31 Mar 2022
- Status
- active
- Change TThe Contractor will also: (i) act as brand guardian and oversee the consistent and coherent implementation of the newly created brand identity; (ii) provide International Semiotic and internal focus group testing of new visual identity; (iii) design and build a software tool for the creation of static and moving assets (symbols, patterns and word rings) using the brand colours, typeface and behaviour principles; and (iv) print and deliver test proofs for the new brand identity colour palette., Need for additional works, services or supplies by the original contractor/concessionaire: The Contractor is familiar with all aspects of the new brand identity and its rollout. For technical reasons, the additional services require an in-depth knowledge of the new brand identity and its design and development. A new contractor would require significant additional time in which to gain this knowledge - at significant inconvenience and duplication of cost and time.
Reputation & Identity: Brand Update & Rollout · PENTAGRAM DESIGN LIMITED
- Signed
- 26 Apr 2021
- Value
- £262,714
- Period
- 21 Mar 2023 – 21 Apr 2023
- Status
- active
- Change The Natural History Museum exists to inspire a love of our natural world and unlock big issues facing humanity and the planet. A central campaign concept is needed to launch the next seasonal campaign with the new brand identity and tone of voice as created by Pentagram. That style then will be implemented also in the following seasonal campaigns by the NHM design team. The campaign needs to contain multiple narratives, messages, themes or topics, as well as aimed at multiple audiences., Need for additional works, services or supplies by the original contractor/concessionaire: The Contractor is familiar with all aspects of the new brand identity and its rollout. For technical reasons, the additional services require an in-depth knowledge of the new brand identity and its design and development. A new contractor would require significant additional time in which to gain this knowledge - at significant inconvenience and duplication of cost and time.
Brand Strategy · Heavenly Group Ltd
- Signed
- 26 Apr 2021
- Value
- £80,000
- Status
- active
Brand Update and Rollout · PENTAGRAM DESIGN LIMITED
- Signed
- 26 Apr 2021
- Value
- £150,000
- Period
- … – 31 Mar 2022
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Brand Strategy | 4bids · 4 electronic | 4 | — | — |
| 2 · Reputation & Identity Project: Brand Update & Rollout | 4bids · 4 electronic | 4 | — | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
2 commercial parties on the notice- Heavenly Group LimitedAwarded supplier
- Pentagram Design LimitedAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.