Official UK procurement notice
RBGKEW1378 - Market Research Framework
Authority: Royal Botanic Gardens, Kew (Public body)
What is being bought
Published requirement descriptionThe purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
CPV: Market research services
How this framework works
From the published notice- Bids received
- 22 bids received · 4 suppliers appointed
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£750,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Technical Criteria: 90
- Presentation Criteria: 13
- Commercial Criteria: 20
Published award criteria (3)
- Technical Criteria: 90
- Presentation Criteria: 13
- Commercial Criteria: 20
- Price carries 20 of 123 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
- “RBGKEW1378 - Market Research Framework” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 22 Jan 2025, 10:05 GMT
- Last source update
- 5 Jun 2025, 16:05 BST
- Award evaluation window
- 25 Feb 2025 – …
- Authority reference
RBGKEW1378- FTS notice number
2025/S 000-030352- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04d53fFind a Tender
Publisher note: To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=956379340 GO Reference: GO-202565-PRO-30884670
How it was run
Official notice- Appointment period ends
- 25 Feb 2025, 12:00 GMT
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 90 days from the deadline
- Bids opened
- 25 Feb 2025, 12:05 GMT
Timeline
25 Feb 2025 → 5 Jun 2025 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown25 Feb 2025, 12:00 GMT
- Bids opened25 Feb 2025, 12:05 GMT
- Notice published5 Jun 2025, 16:05 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete5 Jun 2025, 16:05 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast4 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
All 4 of these contracts carry the same published figure, £750,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.
Contract 030352-2025-1
- Signed
- 25 Feb 2025
- Value
- ceiling above
- Status
- active
Contract 030352-2025-2
- Signed
- 25 Feb 2025
- Value
- ceiling above
- Status
- active
Contract 030352-2025-3
- Signed
- 25 Feb 2025
- Value
- ceiling above
- Status
- active
Contract 030352-2025-4
- Signed
- 25 Feb 2025
- Value
- ceiling above
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 22bids | — | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Head of Procurement & Contract Management, Royal Botanic Gardens, KewReview body
Framework contractors & participating bidders
4 commercial parties on the notice- Decision House LimitedFramework contractor
- Morris Hargreaves McIntyreFramework contractor
- Mustard Market Research LtdFramework contractor
- The Nursery Research & Planning LtdFramework contractor
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.