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Official procurement procedure

RBGKEW1378 - Market Research Framework

Market research services
London (UKI)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Royal Botanic Gardens, Kew: "RBGKEW1378 - Market Research Framework". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityRoyal Botanic Gardens, KewScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Royal Botanic Gardens, Kew
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Royal Botanic Gardens, Kew. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
12Bids / Report
4.3% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 23 active published awards; 23 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityRoyal Botanic Gardens, Kew
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published5 Jun 2025, 16:05 BST
Last source update5 Jun 2025, 16:05 BST
Recurring procurementNot published
ClassificationMarket research services
Delivery area
London (UKI)
OCIDocds-h6vhtk-04d53f
What is being bought
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
What changed
From the official release history
  1. tender value changed
    5 Jun 2025, 16:05 BST
  2. Status changed to complete
    5 Jun 2025, 16:05 BST
  3. Official notice release published
    5 Jun 2025, 16:05 BST
  4. Submission deadline changed to published date
    5 Jun 2025, 16:05 BST
  5. Published value updated to £900,000
    22 Jan 2025, 10:05 GMT
  6. Status changed to active
    22 Jan 2025, 10:05 GMT
  7. Official notice release published
    22 Jan 2025, 10:05 GMT
  8. Submission deadline changed to 25 Feb 2025, 12:00 GMT
    22 Jan 2025, 10:05 GMT
  9. Buyer information updated
    22 Jan 2025, 10:05 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    5 Jun 2025, 16:05 BST
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Award active
    Not published · Not published
  5. Award active
    Not published · Not published
  6. Contract active
    Signed 25 Feb 2025, 00:00 GMT · £750,000
  7. Contract active
    Signed 25 Feb 2025, 00:00 GMT · £750,000
  8. Contract active
    Signed 25 Feb 2025, 00:00 GMT · £750,000
  9. Contract active
    Signed 25 Feb 2025, 00:00 GMT · £750,000
Commercial outcome and competition
Awards
Mustard Market Research Ltd
Not published · Not published · active
Morris Hargreaves McIntyre
Not published · Not published · active
The Nursery Research & Planning Ltd
Not published · Not published · active
Decision House Limited
Not published · Not published · active
Contracts
Contract
£750,000 · signed 25 Feb 2025, 00:00 GMT · active
Contract
£750,000 · signed 25 Feb 2025, 00:00 GMT · active
Contract
£750,000 · signed 25 Feb 2025, 00:00 GMT · active
Contract
£750,000 · signed 25 Feb 2025, 00:00 GMT · active
Bid statistics
bids: 22 (lot 1)
bids: 22 (lot 1)
bids: 22 (lot 1)
bids: 22 (lot 1)
Buyer and organisations in this procedure

Royal Botanic Gardens, Kew

Contracting authority GB-FTS-77473
View buyer profile

  • Royal Botanic Gardens, Kew
    buyer

    Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, UKI, TW9 3AE
    procurement@kew.org
    +44 2083325000

  • Decision House Limited
    supplier

    07995958
    9 Hampden Road,, High Wycombe, Bucks,, UK, HP13 6SZ

  • Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
    reviewBody

    London, TW9 3AE
    +44 2083325000

  • Morris Hargreaves McIntyre
    supplier

    03367349
    50 Copperas Street,, Manchester, UK, M4 1HS

  • Mustard Market Research Ltd
    supplier

    06706816
    56 Princess St,, Manchester, UK, M1 6HS

  • The Nursery Research & Planning Ltd
    supplier

    04251937
    Gladstone House, 77-79 High Street,, Surrey, UK, TW20 9HY
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published