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QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)

Advertising campaign services
Advertising services
Northern Ireland (UKN06)
Published value
Not published
Submission deadline Not published
Lots published2
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Queen's University Belfast: "QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)". Published status: complete. Published value: Value not published. 2 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityQueen's University BelfastScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Queen's University Belfast
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Queen's University Belfast. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3Bids / Report
43.5% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 46 active published awards; 46 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityQueen's University Belfast
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published8 Sept 2021, 12:57 BST
Last source update8 Sept 2021, 12:57 BST
Recurring procurementNot published
ClassificationAdvertising campaign services, Advertising services
Delivery area
Northern Ireland (UKN06)
OCIDocds-h6vhtk-02bb5a
What is being bought
The University invites tenders for the provision of Advertising and Communication Campaigns (Rest of World Market). The University has a requirement to meet student recruitment targets within International markets. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Lot 2 Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).
What changed
From the official release history
  1. Status changed to complete
    8 Sept 2021, 12:57 BST
  2. Official notice release published
    8 Sept 2021, 12:57 BST
  3. Submission deadline changed to published date
    8 Sept 2021, 12:57 BST
  4. Buyer information updated
    8 Sept 2021, 12:57 BST
  5. Status changed to active
    14 Jun 2021, 09:13 BST
  6. Official notice release published
    14 Jun 2021, 09:13 BST
  7. Submission deadline changed to 15 Jul 2021, 16:00 BST
    14 Jun 2021, 09:13 BST
  8. Buyer information updated
    14 Jun 2021, 09:13 BST
Lots and requirements (2)
Published by the contracting authority
  • Lot 1 · #1
    Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)
    cancelled
    Published valueNot published
    To develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets. Development and implementation of integrated multi-channel digital marketing campaigns in South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland). Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)
    cancelled
    Published valueNot published
    Research informed data led annual Higher Education Third Party media buying to support international student recruitment. Scope includes South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    8 Sept 2021, 12:57 BST
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Contract active
    Signed 24 Aug 2021, 00:00 BST · £900,000
  5. Contract active
    Signed 24 Aug 2021, 00:00 BST · £600,000
Commercial outcome and competition
Awards
Natives Online Ltd
Not published · Not published · active
Natives Online Ltd
Not published · Not published · active
Contracts
Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK
£900,000 · signed 24 Aug 2021, 00:00 BST · active
Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).
£600,000 · signed 24 Aug 2021, 00:00 BST · active
Bid statistics
bids: 4 (lot 1)
electronicBids: 4 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 0 (lot 1)
smeBids: 2 (lot 1)
bids: 2 (lot 2)
electronicBids: 2 (lot 2)
foreignBidsFromEU: 0 (lot 2)
foreignBidsFromNonEU: 0 (lot 2)
smeBids: 1 (lot 2)
Buyer and organisations in this procedure

Queen's University Belfast

Contracting authority GB-FTS-2123
View buyer profile

  • Queen's University Belfast
    buyer

    Procurement Office, University Road, Belfast, UKN06, BT7 1NN
    n.lagan@qub.ac.uk

  • Natives Online Ltd
    supplier

    21-33 Dyke Road, Brighton, UK, BN1 3FE
    +44 01273734640

  • Queen's University Belfast
    reviewBody

    University Road, Belfast, BT7 1NN
    procurement@qub.ac.uk
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published