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Published 14 Jun 2021, 09:13 BST

Official UK procurement notice

QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)

Official notice

Authority: Queen's University Belfast (Education)

2 lotsServicesOpen procedureSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Northern Ireland (UKN0)
Awarded value£1,500,0002 contracts · exc. VAT
Submissions closed 15 Jul 2021awarded 24 Aug 2021
Awarded to Natives Online Ltd2 awards

What is being bought2 lots · detail below

Published requirement description

The University invites tenders for the provision of Advertising and Communication Campaigns (Rest of World Market). The University has a requirement to meet student recruitment targets within International markets. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Lot 2 Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).

  • Recurrence: 5 years

CPV: Advertising campaign services · Advertising services

Lots and requirements (2)Procurement structure

2 lots · no lot values published · same evaluation weights on every lot
Lot #1Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)Awarded

To develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets. Development and implementation of integrated multi-channel digital marketing campaigns in South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland). Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Delivery: Northern Ireland · Belfast, Northern Ireland
Extensions: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.Variant bids: not allowed
79341400 Advertising campaign services
Lot #2Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)Awarded

Research informed data led annual Higher Education Third Party media buying to support international student recruitment. Scope includes South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Delivery: Northern Ireland · Belfast, Northern Ireland
Extensions: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.Variant bids: not allowed
79341000 Advertising services

What it takes to win
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How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored · same split on all 2 lots
Quality: 70%Price: 30%
Published sub-criteria (2)
  • Technical: 70%
  • Price: 30%
Published award criteria (2)
  • Technical: 70%
  • Price: 30%
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · 5 years
First published
14 Jun 2021, 09:13 BST
Last source update
8 Sept 2021, 12:57 BST
Award evaluation window
15 Jul 2021 – …
Authority reference
QUB/2064/21
FTS notice number
2021/S 000-022263
Classification (CPV)
Advertising campaign servicesAdvertising services
Delivery area
Northern Ireland (UKN0)
Official registry OCID
ocds-h6vhtk-02bb5a Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment
Review and risk notes
Review procedure

This authority will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.The Public Contract Regulations 2015 (SI 2015/102) (as amended) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredLanguage: EN
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Submission deadline
15 Jul 2021, 16:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bids opened
15 Jul 2021, 16:01 BST
Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/queensuniversitybelfast ↗

Timeline

15 Jul 2021 → 12 Nov 2021 · 4 dates
  1. Submission deadline
    15 Jul 2021, 16:00 BST
  2. Bids opened
    15 Jul 2021, 16:01 BST
  3. Notice published
    8 Sept 2021, 12:57 BST
  4. Bids must remain valid until
    12 Nov 2021, 23:59 GMT

Notice history

2 events · 2 releases on Find a Tender · since 8 Sept 2021
  1. Status changed to complete
    8 Sept 2021, 12:57 BST
  2. Buyer details updated
    8 Sept 2021, 12:57 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 2
Awarded value £1,500,0002 contracts exc. VAT
Bids received 63 from SMEs
Contracts signed 2latest 24 Aug 2021
Awarded toValueDateStatus
Lot 1 · Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)1 award
Natives Online LtdSMEAppointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK£900,000 †—Awarded
Lot 2 · Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)1 award
Natives Online LtdSME£600,000 †—Awarded

Contracts

  • Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK · Natives Online LtdSME

    Signed
    24 Aug 2021
    Value
    £900,000
    Status
    active

  • Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland). · Natives Online LtdSME

    Signed
    24 Aug 2021
    Value
    £600,000
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)4bids · 4 electronic2——
2 · Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)2bids · 2 electronic1——

Contracting authority & participating public bodies

Queen's University Belfast

Contracting authorityEducationBody governed by public lawEducation Procurement Office, University Road, Belfast, Northern Ireland, BT7 1NNContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • Natives Online LtdAwarded supplier 21-33 Dyke Road, Brighton, UK, BN1 3FEContact phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria