Quality Meat Scotland - Provision of Consumer Social Media Services

QMS now seeks to appoint a consumer Social Media agency to deliver the ongoing social and enewsletter strategy which will tie into wider campaigns but also use an always on strategy to consistently push out key brand messages. Ongoing activity will include but not be limited to:

Creation of a monthly content plan including ideation, content creation and execution

A boosting strategy for all content

Community management

Monthly social listening to monitor trends and shape content

eNewsletter send outs (currently one per month)

Regular reporting on all activity

Additional campaign activity could include:

Campaign amplification activity when required eg. additional paid advertising, content creation, etc.

In addition, QMS requires its Social Media agency to manage an ongoing Grassroot Influencers program, as a front line between the influencers and QMS with a remit covering:

Ongoing relations with QMS’s community of ‘steakholders’

Outreach and liaison with up to 10 influencers per month to execute content for QMS

Idea generation of monthly tasks for the influencers.

Organisation of product send outs using QMS preapproved suppliers e.g. butchers

Monitoring and reporting of all activity.

To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of social media strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.