PS005A Strategic Planning Media Buying

{
  "id": "020086-2021",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
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        "value": 4,
        "measure": "smeBids",
        "relatedLot": "1"
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      {
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        "measure": "foreignBidsFromEU",
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        "measure": "electronicBids",
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  "date": "2021-08-17T14:14:02+01:00",
  "ocid": "ocds-h6vhtk-02d5e5",
  "buyer": {
    "id": "GB-FTS-25779",
    "name": "Birmingham City University"
  },
  "links": [
    {
      "rel": "prev",
      "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:114840-2020:TEXT:EN:HTML"
    }
  ],
  "awards": [
    {
      "id": "020086-2021-PS005A-1",
      "title": "Strategic Marketing & Media Services",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-25780",
          "name": "Agden Limited"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "00000417",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Birmingham City University is looking for a full service strategic planning\nand media buying agency. Working with the university to plan, manage and\nreport on all strategic marketing campaigns across a range of channels and\nplatforms such as TV, VoD, cinema, radio, online (including SEM,\nprogrammatic, DAX, GDN, Native), social media (including Facebook,\nInstagram, Twitter, Snapchat) and Education Channels (including UCAS,\nWhatUni, The Student Room, IDP Connect). Please note that the University\nhas an outdoor media supplier therefore, outdoor media buying is\nexcluded from this opportunity. This contract will be for a period of 3\nyears with an option to extend for a further period of 2 years for the total\nof a 5-year contract term. Please note, this tender opportunity is the next\nstage of the process following the issue of the early engagement PIN\nnotice, issued on 2 February 2020 to understand the market and the\ncapacity within that to start early engagement with suppliers. Additional information: ERDF Grant Funding",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical weighting",
              "type": "quality",
              "description": "70"
            },
            {
              "name": "Management Fee",
              "type": "cost",
              "description": "30"
            }
          ]
        }
      }
    ],
    "items": [
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        "id": "1",
        "relatedLot": "1",
        "deliveryLocation": {
          "description": "Birmingham"
        },
        "deliveryAddresses": [
          {
            "region": "UKG31"
          }
        ]
      }
    ],
    "title": "PS005A Strategic Planning Media Buying",
    "status": "complete",
    "procedure": {
      "isAccelerated": true,
      "acceleratedRationale": "This tender opportunity is the next stage of the procurement process\nfollowing the issue of a PIN Notice on 2 February 2020 for a market\nengagement event."
    },
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Birmingham City University is looking for a full service strategic planning\nand media buying agency. Working with the university to plan, manage and\nreport on all strategic marketing campaigns across a range of channels and\nplatforms such as TV, VoD, cinema, radio, online (including SEM,\nprogrammatic, DAX, GDN, Native), social media (including Facebook,\nInstagram, Twitter, Snapchat) and Education Channels (including UCAS,\nWhatUni, The Student Room, IDP Connect). Please note that the University\nhas an outdoor media supplier therefore, outdoor media buying is\nexcluded from this opportunity. This contract will be for a period of 3\nyears with an option to extend for a further period of 2 years for the total\nof a 5-year contract term. Please note, this tender opportunity is the next\nstage of the process following the issue of the early engagement PIN\nnotice, issued on 2 February 2020 to understand the market and the\ncapacity within that to start early engagement with suppliers.",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-25779",
      "name": "Birmingham City University",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "locality": "Birmingham",
        "postalCode": "B5 5JU",
        "countryName": "United Kingdom",
        "streetAddress": "https://www.delta-esourcing.com/suppliers/tender-opportunities/, 15 Bartholomew Row, University House"
      },
      "details": {
        "url": "http://bcu.ac.uk",
        "buyerProfile": "http://www.bcu.ac.uk",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "Birmingham City University"
      },
      "contactPoint": {
        "name": "Birmingham City University",
        "email": "Claire.Donnelly@bcu.ac.uk",
        "telephone": "+44 01213317677"
      }
    },
    {
      "id": "GB-FTS-172",
      "name": "European Union",
      "roles": [
        "funder"
      ]
    },
    {
      "id": "GB-FTS-25780",
      "name": "Agden Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKG31",
        "locality": "Leamington Spa",
        "postalCode": "CV32 4YS",
        "countryName": "United Kingdom",
        "streetAddress": "2 Chapel Court, 42 Holly Walk"
      },
      "details": {
        "url": "https://www.adgenuk.com",
        "scale": "sme"
      },
      "identifier": {
        "id": "07199718",
        "legalName": "Agden Limited"
      }
    },
    {
      "id": "GB-FTS-25781",
      "name": "Birmingham City University",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Birmingham",
        "postalCode": "B55 JU",
        "countryName": "United Kingdom",
        "streetAddress": "15 Bartholomew Row"
      },
      "details": {
        "url": "http://bcu.ac.uk"
      },
      "identifier": {
        "legalName": "Birmingham City University"
      }
    },
    {
      "id": "GB-FTS-88",
      "name": "Royal Courts of Justice",
      "roles": [
        "mediationBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "Strand"
      },
      "identifier": {
        "legalName": "Royal Courts of Justice"
      }
    }
  ],
  "language": "en",
  "planning": {
    "budget": {
      "finance": [
        {
          "id": "1",
          "description": "https://www.delta-esourcing.com/delta/buyers/tenders/viewTenderStatus.html?id=497389970",
          "relatedLots": [
            "1"
          ],
          "financingParty": {
            "id": "GB-FTS-172",
            "name": "European Union"
          }
        }
      ]
    }
  },
  "contracts": [
    {
      "id": "020086-2021-PS005A-1",
      "title": "Strategic Marketing & Media Services",
      "value": {
        "amount": 4000000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "020086-2021-PS005A-1",
      "dateSigned": "2020-06-30T00:00:00+01:00"
    }
  ],
  "description": "Estimated timing of re-procurement is for a 3 years initial term with the option to extend up to a maximum of 2 year for a total of 5 years\nIn all correspondence, please quote our reference: 21-436608-001\n(your reference: TED85/2021-338146).\nTo view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996\n GO Reference: GO-2021817-PRO-18751364",
  "initiationType": "tender"
}