Provision of tickets to London's key attractions and other activities to be sold via TfL's Visitor Centres

TfL is seeking to deliver up to four (4) contracts for the provision of tickets to London's key attractions and other activities to be sold via TfL's visitor centres. The contract(s) shall be for a duration of two (2) years with an option to extend for up to a further one (1) plus one (1) year.

The Service Provider will be required to perform the following services:

Offering:

Supply TfL with a comprehensive range of tickets options for agreed services ensuring alignment with market demand and customer preference;

Provide TfL with access to the systems, equipment, programmes or websites used in the vending and customer payment of their tickets;

Ensure real-time availability of products and services via the vendors ticketing system/portal; and

Technical support and maintenance for any equipment and/or systems (such as ticketing machines, QR codes, handheld devices, portals, web) provided by the Service Provider.

Marketing and product training:

Supply of marketing materials, product descriptions and updates to ensure accurate and appealing promotions of tours and attractions; and

Training sessions and resources to be provided to TfL staff to equip them with knowledge to sell tickets effectively and respond appropriately to customer queries, such as refund policies, availability etc.

Collaboration and revenue generation:

Work collaboratively with TfL to identify opportunities to improve product offerings, enhancing sales and optimising revenue; and

Create strategies to enhance sales creating a mutual benefit to both the Service Provider and TfL.

TfL visitor centres operate at TfL's discretion. TfL cannot guarantee specific ticket sales volumes or consistent operating hours. This is due to the fact that the visitor centres may experience changes in opening hours, closures, or variations in footfall that could affect sales performance, and as such TfL does not guarantee any minimum sales volumes or revenue under this contract. Bidders must account for this when submitting proposals.