plannedFind a Tender · planning Update

Provision of Media Buying

Buyer: Driver and Vehicle Licensing Agency →

BuyerDriver and Vehicle Licensing Agency

Statusplanned

DeadlineNot published

Value£8,600,000

Published17 Jul 2025

What is being bought

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

Delivery location

UK, GB

Lot details

Lot 1

No lot description published.

Statusplanned

Contract periodFrom 14 Jun 2026 to 13 Jun 2029

What is included

Item	Category	Quantity
1	Advertising services	Not published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising services (79341000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison set	Procedures	Reported bids per procedure	Named award suppliers	Price evidence
Market: CPV division 79	4,244	3 median · 33.5 average (1,149 of 4,244 with a bid count)	2.8 average (1,287 of 4,244 with named award suppliers)	Not published
Same buyer	5	Not published	Not published	Not published
Delivery region: UK	1,144	4 median · 68 average (298 of 1,144 with a bid count)	4.8 average (355 of 1,144 with named award suppliers)	Not published
Similar published value (0.5×–2×)	265	22 median · 21.3 average (3 of 265 with a bid count)	3.7 average (3 of 265 with named award suppliers)	Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published

Dynamic purchasing systemNot published

Competitive procurementNot published

Recurring requirementNot published

Procurement method rationaleNot published

Rationale classificationsNot published

Special regimeNot published

Covered byNot published

Submission policyNot published

Selection criteriaNot published

Risk detailsNot published

Planning & early market engagement

BudgetValue not published

No-engagement rationaleNot published

Planning documents1

Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Pipeline notice on Find a Tender planning · plannedProcurementNotice

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCID	ocds-h6vhtk-051e21
Latest release ID	040933-2025
Latest release timestamp	Thu Jul 17 2025 12:14:12 GMT+0000 (Coordinated Universal Time)
Source	find-a-tender
Official notice URL	Not published
Tender status	planned
Procurement method	Not published
Procurement method details	Not published
Main procurement category	services
Above threshold	Not published
Legal basis	2023/54
Tender period: start	Not published
Tender period: end	Not published
Expression of interest deadline	Not published
Enquiry deadline	Not published
Award period: start	Not published
Award period: end	Not published
Submission method details	Not published
Submission languages	Not published
Electronic catalogue policy	Not published
Total tender value	£8,600,000
Tender lots in source	1
Tender items in source	1
Tender documents in source	0
Awards in latest release	0
Contracts in latest release	0
Parties in latest release	1

Notice history

Date	Event	Reference
17 Jul 2025	planningUpdate	040933-2025
22 May 2025	planning	024963-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON

{
  "id": "040933-2025",
  "tag": [
    "planningUpdate"
  ],
  "date": "2025-07-17T13:14:12+01:00",
  "ocid": "ocds-h6vhtk-051e21",
  "buyer": {
    "id": "GB-PPON-PYVZ-4215-PGYM",
    "name": "Driver and Vehicle Licensing Agency"
  },
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    "items": [
      {
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            "countryName": "United Kingdom"
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        ],
        "additionalClassifications": [
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          }
        ]
      }
    ],
    "title": "Provision of Media Buying",
    "value": {
      "amount": 8600000,
      "currency": "GBP",
      "amountGross": 10320000
    },
    "status": "planned",
    "legalBasis": {
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      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims.\n17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: \nhttps://www.crowncommercial.gov.uk/agreements/RM6364",
    "communication": {
      "futureNoticeDate": "2026-02-02T23:59:59+00:00"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
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      "address": {
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        "country": "GB",
        "locality": "Morriston",
        "postalCode": "SA6 7JL",
        "countryName": "United Kingdom",
        "streetAddress": "Londview Road"
      },
      "details": {
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      "identifier": {
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        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "sourcetopay.helpdesk@dvla.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
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        "id": "040933-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/040933-2025",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2025-07-17T13:14:12+01:00"
      }
    ]
  },
  "initiationType": "tender"
}

Complete JSON history (2 releases)

17 Jul 2025 · 040933-2025 · planningUpdate

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  ],
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        "additionalClassifications": [
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          }
        ]
      }
    ],
    "title": "Provision of Media Buying",
    "value": {
      "amount": 8600000,
      "currency": "GBP",
      "amountGross": 10320000
    },
    "status": "planned",
    "legalBasis": {
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      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
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    },
    "description": "To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims.\n17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: \nhttps://www.crowncommercial.gov.uk/agreements/RM6364",
    "communication": {
      "futureNoticeDate": "2026-02-02T23:59:59+00:00"
    },
    "mainProcurementCategory": "services"
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        "region": "UKL18",
        "country": "GB",
        "locality": "Morriston",
        "postalCode": "SA6 7JL",
        "countryName": "United Kingdom",
        "streetAddress": "Londview Road"
      },
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        "id": "PYVZ-4215-PGYM",
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      },
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      }
    }
  ],
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22 May 2025 · 024963-2025 · planning

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  },
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    "items": [
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          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          }
        ]
      }
    ],
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    "value": {
      "amount": 8600000,
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    },
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    "description": "To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims.",
    "communication": {
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    },
    "aboveThreshold": true,
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