Provision of Enterprise, Regeneration and Tourism focused Communication and Engagement services Framework

Lot 1 - Communications and Engagement services - Requirements

Communications and engagement Multi Media Campaigns

• Development of proposals/action plans for communication and Engagement campaigns, including development of all messaging, imagery and design
• Sourcing and /or development of required imagery / photography / videography as required, including development of briefs for photography / videography
• Providing creative direction for campaign
• Management & implementation of above, including all required media buying
• Ensuring value for money and demonstrating a reach into key target markets using a range of media

Digital Engagement

• To recommend and deliver digital marketing initiatives that improves the content creation, digital connections, digital reach and the development of online channels / social media outlets hosted by Council
• This will include but not limited to digital advertising, the engagement of influencers, developing a database of customers that can be targeted in marketing activities etc

Content Writing

• Provide high quality content copywriting services, including scripting of messaging for campaigns, press releases, journal articles, websites, brochures, social media, radio adverts etc

Events management implementation and Promotion

• Planning, organisation & facilitation of workshops / Events / launches / conferences (virtual, hybrid & in person). This would include development of conference content, agenda, Sourcing of speakers, partners, sponsors as required, management of booking platforms, and management of event logistics
• Online event facilitation- provision of software to provide a high quality online workshop/conference experience. Booking facility, networking, recorded content and live content, breakout rooms and polls
• To develop and deliver a marketing, digital and content creation and PR programme for Councils events, programmes and initiatives as required
• Development of Make it Local promotional activities such as Good Food Circle, Farm to Plate initiatives

Tourism facilities

• To develop and deliver a marketing, digital and content creation and PR programme for Councils Tourism facilities including Forest Parks, Museums, Beaches and Attractions

GEOPARK and AONB

• To develop a marketing, digital and content creation and PR programme for Councils Geopark and AONB programmes including built, natural and cultural heritage

Monitoring and Evaluation

• To monitor and measure the effectiveness of the initiatives including relevant KPI's

Lot 2 - Graphic Design, including: Interpretation, installation and print - Requirements

• Design of media assets, including the sourcing of images as required (media assets are i.e. adverts, leaflets, display signage, brochures, calendars, booklets, newsletters, application forms, events programmes, online graphics, logos, banners etc)
• Media assets to be designed for upload to NMDDC website and social media platforms (Facebook, Twitter etc)
• To engage with NMDDC Marketing and Communications department regarding format of media assets for upload
• Print of media assets as required and delivered to an agreed address
• For individual projects, a review of sources of appropriate photographs, artefacts or related materials to help illustrate chosen themes of each interpretive intervention
• Design and Fit-out of interpretative signage (including write, edit, source images, arrange and pay for copyright permission, print, produce and install all graphics and signage)

Lot 3 - Website Development - Requirements

• Design, custom build and development of website presence
• This would include the development of responsive website design, content creation, Search Engine Optimisation (SEO) and overall website interaction with target market to ensure an exceptional user experience, with integrated social media feeds

Lot 4 - Photography and videography services (including Drone) - Requirements

• Provision of Photography and Videography as required for campaigns, which include creative direction, video production and video editing, including access to raw footage
• Content should incorporate music and / or voice over as required
• It Is anticipated some element of the videography will include drone footage. It is the responsibility of the service provider to ensure that they have a flyer, operator ID and registration with Civil Aviation Authority (CAA)