Official UK procurement notice
Provision of disaggregated data for no/low alcohol drinks
Authority: Sheffield Hallam University (Education)·Consortium: 2 public authorities
What is being bought
Published requirement descriptionThe University of Sheffield is looking to contract for the purchase of a longitudinal household panel dataset comprising 30,000 households in Great Britain and containing information on purchases of alcoholic drinks, including non-alcoholic and low-alcohol drinks, that are brought into the home.
The required dataset covers the period 2018 to 2025 and includes information on the sociodemographic characteristics of the households, as well as the products purchased and prices paid.
The University of Sheffield will use the dataset to conduct statistical analyses of trends and patterns in purchasing of non-alcoholic and low-alcohol drink purchasing over time, and the relationship of this to purchasing of other alcoholic drinks. This work forms part of a larger programme of research to understand the public health impact of non-alcoholic and low-alcohol drinks in the UK.
This work forms part of a larger programme of research to understand the public health impact of non-alcoholic and low-alcoholic drinks in the UK.
CPV: Data supply services · Market and economic research; polling and statistics
The lotProcurement structure
single lot · no lot value publishedLot #1The dataset required comprises information from a longitudinal panel of 30,000…Awarded
The dataset required comprises information from a longitudinal panel of 30,000 households representative of households resident in Great Britain. Households scan the barcode of all grocery products brought into the home. Households that leave the dataset panel are continuously replaced by those with similar characteristics.
The purchased data will cover the years 2018 to 2025. Two sets of disaggregated shopper data (as set out below) are being purchased as follows:-
i) Product and shopper demographic data for all Take Home purchases of alcohol and no/low alcohol products
ii) Shopper demographic data for those shoppers not purchasing any alcohol or no/low alcohol products
Details of what information/data each datasets will include are as follows:-
Product Detail for all Alcohol & No/Low Alcohol Products
Purchased by the Household Panel - to include:
- Date of purchase
- Category
- Brand
- Number of packs bought
- Number in a pack
- Pack size (ml)
- Pack Type
- ABV
- PromoFlag (details whether/what type pf promotion)
- Price paid
Demographics & household information for i) shoppers who purchased Alcohol & No/Low Alcohol Products OR ii) who did not purchase any Alcohol & No/Low Alcohol Products - to include:
- Household size
- Age of main shopper
- Region
- Social Class
- Presence of Children
- Age of youngest child
- Annual household Income
- Ethnicity
- Highest Qualification
- Tenure
- Postcode (partial - GDPR prevents otherwise)
- Lifestage (empty nester, pre family, retired etc)
- Urban/Rural Dweller
- Total Council Tax Band
- Highest qualification
- Car Ownership
- Newspaper Additional information: Regulation 32 of PCR 2015 is being applied as in 32. (2) (b) (ii)
No contract will be entered into until after a 10 calendar day period from the submission of the VEAT notice date.
Procedure terms & legal framework
From the official record- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 10 Jun 2022, 10:26 BST
- Last source update
- 10 Aug 2022, 14:04 BST
- Authority reference
3396/SSA/JS- FTS notice number
2022/S 000-022019- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-034502Find a Tender
- Why no open competition
The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons
- Published justification
Kantar UK Ltd's Worldpanel is a longitudinal household panel dataset comprising in which 30,000 households resident in Great Britain. Participating households are selected via quota sampling based on region, household size, age of main shopper and occupation and are continuously replenished as they leave the panel.
Households scan the barcodes of all grocery products brought into the home. This The resulting dataset provides detailed information on each scanned purchase, including the specific product purchased at the level of stock-keeping unit and the price paid, what different households buy, how much they pay for it and how that changes over time, as well as the sociodemographic characteristics of the households. The dataset is typically used for market research purposes but is increasingly used by public health researchers to understand the purchasing of unhealthy products. The University of Sheffield is buying a subset of this data that provides information on alcoholic drinks. Although The University of Sheffield is buying information on all alcoholic products, our interest for this project is particularly in non-alcoholic and low-alcohol drinks.
We are looking to purchase datasets covering the period 2018-2025. The datasets will be delivered by Kantar UK Ltd to The University of Sheffield as per the following timetable:-
- The data for 2018-2021 will be supplied in July 2022;
- The data for 2022-2024 will be supplied in July 2025;
- The data for 2025 will be supplied in July 2026
Whilst there may be another available dataset in the market it only contains 14,500 households (i.e. less than half the sample size). This difference is important because we know that relatively few people buy non-alcoholic and low-alcohol drinks. This means the alternative data will not provide sufficient statistical power to permit the planned whole population and subgroup analyses.
For the avoidance of any doubt Kantar UK Ltd has confirmed that they do not provide the data to any third party for the purpose of re-sale.
A single source authorisation form and purchase order is therefore proposed to formalise the contract for the datasets provided by Kantar UK Ltd for the following reasons:-
- The other available panel only includes data on 14,500 households compared to Kantar World Panel which has data on 30,000 households and therefore provides substantially greater statistical power;
- Due to the relative infrequency of alcohol purchasing (around once per week on average) the size of panel makes a material difference when looking at household-level purchasing behaviours in this sector;
- Kantar UK Ltd will typically be providing The University of Sheffield with c900K purchase records for each year. A panel half the size will naturally give us significantly less raw data to work with.
Notice history
1 event · 2 releases on Find a Tender- Buyer details updated10 Aug 2022, 14:04 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Kantar UK Limited | £223,825 †same award published again · counted once | — | Awarded |
| Kantar UK Limited | £223,825 † | — | Awarded |
Contracts
Contract 022019-2022-1 · Kantar UK Limited
- Signed
- 26 Jul 2022
- Value
- £223,825
- Status
- active
Contract 015965-2022-1 · Kantar UK Limited
- Signed
- 10 Jun 2022
- Value
- £223,825
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1bids | — | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeConsortium members and other public bodies
- UNIVERSITY OF SHEFFIELDContracting authorityBody governed by public lawEducation
Dispute resolution & review bodies
- High Court of England, Wales and Northern IrelandReview body
Bidders & participating suppliers
2 commercial parties on the notice- Kantar UK LtdAwarded supplier
- Kantar UK LtdAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.