Provision of CRM and Ticketing System

Amgueddfa Cymru welcomed 1.8 million visitors across its public sites in the 2019/20 financial year, through a mixture of general admission, ticketed events, and exhibitions, as well as tours, commercial hires, education visits and digital talks. Amgueddfa Cymru is in the midst of an ambitious programme to develop its commercial platforms, which includes: An Electronic Point of Sales system that underpins and supports the growth of the retail, online and catering income streams, driving turnover, margin, and profit. This includes new tills at all retail outlets, internal catering outlets and museum welcome desks. A Customer Relationship Management (CRM) system to act as an underpinning repository for our interfaces to manage, secure and segment the data of our customers, donors and visitors. A ticketing platform which supports all ticketed or bookable events and activities across AC to support the growth of events and provides improvements in customer service at our museums and online. Having recently appointed and implemented an ePOS system the next phase of this programme is to implement a new CRM system which also acts as a ticketing platform and holistically supports activity and engagement across AC-NMW.