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AwardedFind a Tender · award

Prospective Student Engagement and Conversion Service for Keele University

Buyer: The University of Keele →

BuyerThe University of Keele
StatusAwarded
DeadlineNot published
ValueValue not published
Published16 Dec 2025

What is being bought

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.

Delivery location

UKG24

Categories

Marketing services 79342000

Lot details

Lot 1

Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.

Statuscancelled

Award criteria
Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University — 200 marks
Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University — 300 marks
Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University — 200 marks
price — 300 marks

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing services (79342000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,2454 median · 31.2 average (5,567 of 13,245 with a bid count)3.2 average (6,246 of 13,245 with named award suppliers)1 comparable price pairs
Same buyer31 median · 1 average (1 of 3 with a bid count)1 average (3 of 3 with named award suppliers)Not published
Delivery region: UKG24213 median · 7.9 average (7 of 21 with a bid count)1.4 average (9 of 21 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Prospective Student Engagement and Conversion Service for Keele University

Statusactive
Value£1,374,890

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-04e544
Latest release ID083400-2025
Latest release timestampTue Dec 16 2025 13:58:36 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release4

Notice history

DateEventReference
16 Dec 2025award, contract083400-2025
20 Feb 2025tender006327-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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  "tag": [
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  "bids": {
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      }
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  "date": "2025-12-16T13:58:36Z",
  "ocid": "ocds-h6vhtk-04e544",
  "buyer": {
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    "name": "The University of Keele"
  },
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      "id": "083400-2025-1",
      "title": "Prospective Student Engagement and Conversion Service for Keele University",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-Company number 02563879",
          "name": "QS Quacquarelli Symonds Limited"
        }
      ],
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      ]
    }
  ],
  "tender": {
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    "lots": [
      {
        "id": "1",
        "status": "cancelled",
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          "description": "Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029."
        },
        "hasOptions": true,
        "description": "Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.\nThe contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.\nThe estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.",
        "awardCriteria": {
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              "description": "200 marks"
            },
            {
              "name": "Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University",
              "type": "quality",
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            },
            {
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    "reviewDetails": "Any review proceedings should be promptly brought to the attention of the Chief Financial Officer of the University at the address provided above and will be dealt with in accordance with the requirements of the Public Contracts Regulations 2015 ('PCRs 2015').\nAny review proceedings must be brought within the timescales specified by the applicable law, including, without limitation, the PCRs 2015. In accordance with the PCRs 2015, the University will incorporate a minimum 10-calendar day standstill period from the date information on the award of the contract is communicated to tenderers.",
    "classification": {
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    "procurementMethodDetails": "Open procedure"
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        "streetAddress": "Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,"
      },
      "details": {
        "url": "https://www.keele.ac.uk",
        "buyerProfile": "https://in-tendhost.co.uk/universityofkeele/aspx/Home",
        "classifications": [
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      "contactPoint": {
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    },
    {
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      "roles": [
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    },
    {
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      "identifier": {
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  ],
  "language": "en",
  "contracts": [
    {
      "id": "083400-2025-1",
      "title": "Prospective Student Engagement and Conversion Service for Keele University",
      "value": {
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        "currency": "GBP"
      },
      "status": "active",
      "awardID": "083400-2025-1",
      "dateSigned": "2025-09-17T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (2 releases)
16 Dec 2025 · 083400-2025 · award, contract
{
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  "tag": [
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  "bids": {
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  "ocid": "ocds-h6vhtk-04e544",
  "buyer": {
    "id": "GB-COH-Company number RC000655",
    "name": "The University of Keele"
  },
  "awards": [
    {
      "id": "083400-2025-1",
      "title": "Prospective Student Engagement and Conversion Service for Keele University",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-Company number 02563879",
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  "tender": {
    "id": "KU/697/DP/SM/2025",
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      {
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        "status": "cancelled",
        "options": {
          "description": "Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029."
        },
        "hasOptions": true,
        "description": "Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.\nThe contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.\nThe estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.",
        "awardCriteria": {
          "criteria": [
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              "type": "quality",
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              "type": "quality",
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    "title": "Prospective Student Engagement and Conversion Service for Keele University",
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    "reviewDetails": "Any review proceedings should be promptly brought to the attention of the Chief Financial Officer of the University at the address provided above and will be dealt with in accordance with the requirements of the Public Contracts Regulations 2015 ('PCRs 2015').\nAny review proceedings must be brought within the timescales specified by the applicable law, including, without limitation, the PCRs 2015. In accordance with the PCRs 2015, the University will incorporate a minimum 10-calendar day standstill period from the date information on the award of the contract is communicated to tenderers.",
    "classification": {
      "id": "79342000",
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      "description": "Marketing services"
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20 Feb 2025 · 006327-2025 · tender
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    "bidOpening": {
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    "tenderPeriod": {
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    },
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    "reviewDetails": "Any review proceedings should be promptly brought to the attention of the Chief Financial Officer of the University at the address provided above and will be dealt with in accordance\nwith the requirements of the Public Contracts Regulations 2015 ('PCRs 2015'). \nAny review proceedings must be brought within the timescales specified by the applicable law, including, without limitation, the PCRs 2015. \nIn accordance with the PCRs 2015, the University will incorporate a minimum 10-calendar day standstill period from the date\ninformation on the award of the contract is communicated to tenderers.",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "submissionTerms": {
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      "bidValidityPeriod": {
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      }
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    "submissionMethod": [
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