PL0093 - Project THRIVE

{
  "id": "049746-2025",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 2,
        "measure": "bids",
        "relatedLot": "3"
      }
    ]
  },
  "date": "2025-08-19T10:53:28+01:00",
  "ocid": "ocds-h6vhtk-04b53c",
  "buyer": {
    "id": "GB-FTS-4622",
    "name": "Essex County Council"
  },
  "awards": [
    {
      "id": "049746-2025-1",
      "title": "Lot 1 - Route Specific Marketing",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-158338",
          "name": "First Essex Buses Limited"
        }
      ],
      "relatedLots": [
        "1"
      ]
    },
    {
      "id": "049746-2025-2",
      "title": "Lot 3 - Better Information",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-158338",
          "name": "First Essex Buses Limited"
        }
      ],
      "relatedLots": [
        "3"
      ]
    },
    {
      "id": "049746-2025-3",
      "title": "Lot 2 - Digital Only Promotion",
      "status": "unsuccessful",
      "relatedLots": [
        "2"
      ],
      "statusDetails": "discontinued"
    },
    {
      "id": "049746-2025-4",
      "title": "Lot 4 - Increased Frequency",
      "status": "unsuccessful",
      "relatedLots": [
        "4"
      ],
      "statusDetails": "discontinued"
    }
  ],
  "tender": {
    "id": "DN751265",
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      {
        "id": "1",
        "title": "Route Specific Marketing",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Lot 1 - Route Specific Marketing\nTargeted, route specific traditional marketing campaign, including route specific advertising, leaflet dropping and involvement of local councils to assist promotion (e.g. assist with promotion at transport hubs, tourist centres, etc).",
        "awardCriteria": {
          "criteria": [
            {
              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "5"
            },
            {
              "type": "price",
              "description": "50"
            }
          ]
        }
      },
      {
        "id": "2",
        "title": "Digital Only Promotion",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Lot 2 - Digital Only Promotion\nDigital and social media only promotion / marketing\nPlease Note - The Authority elected not to award a contract for this Tender Lot.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "5"
            },
            {
              "type": "price",
              "description": "50"
            }
          ]
        }
      },
      {
        "id": "3",
        "title": "Better Information",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Lot 3 - Better Information\nBetter information at every bus stop , through parishes, bus user groups, businesses,\nschools, clubs and communities.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "5"
            },
            {
              "type": "price",
              "description": "50"
            }
          ]
        }
      },
      {
        "id": "4",
        "title": "Increased Frequency",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Lot 4 - Increased Frequency\nSuch as running the service every 30 minutes instead of hourly.\nPlease Note - The Authority elected not to award a contract for this Tender Lot.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "5"
            },
            {
              "type": "price",
              "description": "50"
            }
          ]
        }
      }
    ],
    "items": [
      {
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        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "additionalClassifications": [
          {
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            "scheme": "CPV",
            "description": "Public road transport services"
          }
        ]
      },
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        "relatedLot": "2",
        "deliveryAddresses": [
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            "scheme": "CPV",
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            "region": "UKH3"
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        ],
        "additionalClassifications": [
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            "scheme": "CPV",
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          }
        ]
      }
    ],
    "title": "PL0093 - Project THRIVE",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
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    },
    "description": "Project THRIVE - A research project that will investigate and evaluate a range of initiatives\nwhich aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25\nfrom Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding,\nthis BSIP+ funding will be used to support a range of initiatives that were set out in the Essex\nBus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service\nImprovement Plan 2021-2026 which was published in 2021. The aim of the Thrive research\nproject is to explore what targeted measures may drive growth in market town bus services.\nThis data led project will test a range of initiatives and assess which has the greatest impact\non driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are\ncomplied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local\noperators through their Enhanced Partnership (where relevant) – believe will deliver the best\noverall outcomes in growing long term patronage, revenues and thus maintaining service\nlevels, whilst maintaining essential social and economic connectivity for local communities.\nIn some places that may involve ensuring existing connections are maintained (either by\nconventional services or DRT). Elsewhere it might be achieved through increasing the\nfrequency on key corridors or the operating hours of some services whilst reducing others; or\nreducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and\nExclusion Grounds.\nPlease Note - Due to the nature of the funding we are unable to provide an estimate of the\nvalue per Lot.",
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    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
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      "name": "Essex County Council",
      "roles": [
        "buyer"
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      "address": {
        "region": "UKH3",
        "locality": "Chelmsford",
        "postalCode": "CM1 1QH",
        "countryName": "United Kingdom",
        "streetAddress": "County Hall, Market Road"
      },
      "details": {
        "url": "https://www.essex.gov.uk/",
        "buyerProfile": "https://www.essex.gov.uk/",
        "classifications": [
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            "description": "General public services"
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        ]
      },
      "identifier": {
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      },
      "contactPoint": {
        "name": "Mr Ryan Morley",
        "email": "ryan.morley@essex.gov.uk"
      }
    },
    {
      "id": "GB-FTS-158338",
      "name": "First Essex Buses Limited",
      "roles": [
        "supplier"
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      "address": {
        "region": "UKH3",
        "locality": "Chelmsford",
        "postalCode": "CM1 3AR",
        "countryName": "United Kingdom",
        "streetAddress": "Westway"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "legalName": "First Essex Buses Limited"
      }
    },
    {
      "id": "GB-FTS-8072",
      "name": "The High Court",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "The Royal Courts of Justice, The Strand"
      },
      "identifier": {
        "legalName": "The High Court"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "049746-2025-1",
      "title": "Lot 1 - Route Specific Marketing",
      "value": {
        "amount": 97000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "049746-2025-1",
      "dateSigned": "2025-06-20T00:00:00+01:00"
    },
    {
      "id": "049746-2025-2",
      "title": "Lot 3 - Better Information",
      "value": {
        "amount": 160000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "049746-2025-2",
      "dateSigned": "2025-06-20T00:00:00+01:00"
    }
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  "initiationType": "tender"
}

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  "date": "2025-01-13T12:04:08Z",
  "ocid": "ocds-h6vhtk-04b53c",
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        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "Lot 1 - Route Specific Marketing\nTargeted, route specific traditional marketing campaign, including route specific advertising, leaflet dropping and involvement of local councils to assist promotion (e.g. assist with promotion at transport hubs, tourist centres, etc).",
        "awardCriteria": {
          "criteria": [
            {
              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "5"
            },
            {
              "type": "price",
              "description": "50"
            }
          ]
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      {
        "id": "2",
        "title": "Digital Only Promotion",
        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "Lot 2 - Digital Only Promotion\nDigital and social media only promotion / marketing",
        "awardCriteria": {
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              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
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        "title": "Better Information",
        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "Lot 3 - Better Information\nBetter information at every bus stop , through parishes, bus user groups, businesses, schools, clubs and communities.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "5"
            },
            {
              "type": "price",
              "description": "50"
            }
          ]
        },
        "contractPeriod": {
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        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
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      },
      {
        "id": "4",
        "title": "Increased Frequency",
        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "Lot 4 - Increased Frequency\nSuch as running the service every 30 minutes instead of hourly.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "ITT Technical / Quality",
              "type": "quality",
              "description": "45"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "5"
            },
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              "type": "price",
              "description": "50"
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        },
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        ]
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    ],
    "title": "PL0093 - Project THRIVE",
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      "currency": "GBP"
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      "address": {
        "streetAddress": "Electronically via the system functionality within the Council's e-tendering system, ProContract"
      },
      "description": "Electronic process - The commercial officer will conduct the opening process via the functionality within the Council's e-sourcing portal, ProContract. No postal responses or any submissions which are issued outside the electronic portal will be accepted."
    },
    "legalBasis": {
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    },
    "lotDetails": {
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      "startDate": "2025-02-07T12:00:00Z"
    },
    "description": "Project THRIVE - A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25 from Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding, this BSIP+ funding will be used to support a range of initiatives that were set out in the Essex Bus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service Improvement Plan 2021-2026 which was published in 2021. The aim of the Thrive research project is to explore what targeted measures may drive growth in market town bus services. This data led project will test a range of initiatives and assess which has the greatest impact on driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are complied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local operators through their Enhanced Partnership (where relevant) – believe will deliver the best overall outcomes in growing long term patronage, revenues and thus maintaining service levels, whilst maintaining essential social and economic connectivity for local communities. In some places that may involve ensuring existing connections are maintained (either by conventional services or DRT). Elsewhere it might be achieved through increasing the frequency on key corridors or the operating hours of some services whilst reducing others; or reducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and Exclusion Grounds.\nPlease Note - Due to the nature of the funding we are unable to provide an estimate of the value per Lot.",
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      "description": "Public road transport services"
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      "bidValidityPeriod": {
        "durationInDays": 120
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    "submissionMethod": [
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    "procurementMethod": "open",
    "selectionCriteria": {
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          "appliesTo": [
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          "description": "As detailed within the tender documents."
        }
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    "submissionMethodDetails": "https://procontract.due-north.com/Login",
    "procurementMethodDetails": "Open procedure"
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      "id": "GB-FTS-4622",
      "name": "Essex County Council",
      "roles": [
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      "address": {
        "region": "UKH3",
        "locality": "Chelmsford",
        "postalCode": "CM1 1QH",
        "countryName": "United Kingdom",
        "streetAddress": "County Hall, Market Road"
      },
      "details": {
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        "legalName": "Essex County Council"
      },
      "contactPoint": {
        "url": "https://procontract.due-north.com/Login",
        "name": "Mr Ryan Morley",
        "email": "ryan.morley@essex.gov.uk"
      }
    },
    {
      "id": "GB-FTS-8072",
      "name": "The High Court",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "The Royal Courts of Justice, The Strand"
      },
      "identifier": {
        "legalName": "The High Court"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}

{
  "id": "040343-2024",
  "tag": [
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  "date": "2024-12-13T16:56:24Z",
  "ocid": "ocds-h6vhtk-04b53c",
  "buyer": {
    "id": "GB-FTS-4622",
    "name": "Essex County Council"
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  "tender": {
    "id": "DN751265",
    "title": "PL0093 - Project THRIVE",
    "amendments": [
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        "id": "1",
        "description": "In light of recent developments with this project, the decision has been taken to push back the tender go Live date to January, instead of Monday 16th December.\nPlease make sure to check the Find a Tender Service for any further updates.\nIf you have any further questions please contact ryan.morley@essex.gov.uk.",
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    "description": "Project THRIVE - A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25 from Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding, this BSIP+ funding will be used to support a range of initiatives that were set out in the Essex Bus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service Improvement Plan 2021-2026 which was published in 2021. The aim of the Thrive research project is to explore what targeted measures may drive growth in market town bus services. This data led project will test a range of initiatives and assess which has the greatest impact on driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are complied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local operators through their Enhanced Partnership (where relevant) – believe will deliver the best overall outcomes in growing long term patronage, revenues and thus maintaining service levels, whilst maintaining essential social and economic connectivity for local communities. In some places that may involve ensuring existing connections are maintained (either by conventional services or DRT). Elsewhere it might be achieved through increasing the frequency on key corridors or the operating hours of some services whilst reducing others; or reducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and Exclusion Grounds.",
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        "locality": "Chelmsford",
        "postalCode": "CM1 1QH",
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      },
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{
  "id": "036313-2024",
  "tag": [
    "planning"
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  "date": "2024-11-08T15:58:48Z",
  "ocid": "ocds-h6vhtk-04b53c",
  "buyer": {
    "id": "GB-FTS-4622",
    "name": "Essex County Council"
  },
  "tender": {
    "id": "ocds-h6vhtk-04b53c",
    "lots": [
      {
        "id": "1",
        "title": "Route Specific Marketing",
        "status": "planned",
        "description": "Lot 1 - Route Specific Marketing\nTargeted, route specific traditional marketing campaign, including route specific advertising, leaflet dropping and involvement of local councils to assist promotion (e.g. assist with promotion at transport hubs, tourist centres, etc).\nBackground to Lot:\nProject THRIVE - A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25 from Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding, this BSIP+ funding will be used to support a range of initiatives that were set out in the Essex Bus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service Improvement Plan 2021-2026 which was published in 2021. The aim of the Thrive research project is to explore what targeted measures may drive growth in market town bus services. This data led project will test a range of initiatives and assess which has the greatest impact on driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are complied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local operators through their Enhanced Partnership (where relevant) – believe will deliver the best overall outcomes in growing long term patronage, revenues and thus maintaining service levels, whilst maintaining essential social and economic connectivity for local communities. In some places that may involve ensuring existing connections are maintained (either by conventional services or DRT). Elsewhere it might be achieved through increasing the frequency on key corridors or the operating hours of some services whilst reducing others; or reducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and Exclusion Grounds."
      },
      {
        "id": "2",
        "title": "Digital Only Promotion",
        "status": "planned",
        "description": "Lot 2 - Digital Only Promotion\nDigital and social media only promotion / marketing\nBackground to Lot:\nProject THRIVE - A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25 from Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding, this BSIP+ funding will be used to support a range of initiatives that were set out in the Essex Bus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service Improvement Plan 2021-2026 which was published in 2021. The aim of the Thrive research project is to explore what targeted measures may drive growth in market town bus services. This data led project will test a range of initiatives and assess which has the greatest impact on driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are complied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local operators through their Enhanced Partnership (where relevant) – believe will deliver the best overall outcomes in growing long term patronage, revenues and thus maintaining service levels, whilst maintaining essential social and economic connectivity for local communities. In some places that may involve ensuring existing connections are maintained (either by conventional services or DRT). Elsewhere it might be achieved through increasing the frequency on key corridors or the operating hours of some services whilst reducing others; or reducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and Exclusion Grounds."
      },
      {
        "id": "3",
        "title": "Better Information",
        "status": "planned",
        "description": "Lot 3 - Better Information\nBetter information at every bus stop , through parishes, bus user groups, businesses, schools, clubs and communities.\nBackground to Lot:\nProject THRIVE - A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25 from Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding, this BSIP+ funding will be used to support a range of initiatives that were set out in the Essex Bus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service Improvement Plan 2021-2026 which was published in 2021. The aim of the Thrive research project is to explore what targeted measures may drive growth in market town bus services. This data led project will test a range of initiatives and assess which has the greatest impact on driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are complied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local operators through their Enhanced Partnership (where relevant) – believe will deliver the best overall outcomes in growing long term patronage, revenues and thus maintaining service levels, whilst maintaining essential social and economic connectivity for local communities. In some places that may involve ensuring existing connections are maintained (either by conventional services or DRT). Elsewhere it might be achieved through increasing the frequency on key corridors or the operating hours of some services whilst reducing others; or reducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and Exclusion Grounds."
      },
      {
        "id": "4",
        "title": "Increased Frequency",
        "status": "planned",
        "description": "Lot 4 - Increased Frequency\nSuch as running the service every 30 minutes instead of hourly.\nBackground to Lot:\nProject THRIVE - A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25 from Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding, this BSIP+ funding will be used to support a range of initiatives that were set out in the Essex Bus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service Improvement Plan 2021-2026 which was published in 2021. The aim of the Thrive research project is to explore what targeted measures may drive growth in market town bus services. This data led project will test a range of initiatives and assess which has the greatest impact on driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are complied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local operators through their Enhanced Partnership (where relevant) – believe will deliver the best overall outcomes in growing long term patronage, revenues and thus maintaining service levels, whilst maintaining essential social and economic connectivity for local communities. In some places that may involve ensuring existing connections are maintained (either by conventional services or DRT). Elsewhere it might be achieved through increasing the frequency on key corridors or the operating hours of some services whilst reducing others; or reducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and Exclusion Grounds."
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "additionalClassifications": [
          {
            "id": "60112000",
            "scheme": "CPV",
            "description": "Public road transport services"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "additionalClassifications": [
          {
            "id": "60112000",
            "scheme": "CPV",
            "description": "Public road transport services"
          }
        ]
      },
      {
        "id": "3",
        "relatedLot": "3",
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "additionalClassifications": [
          {
            "id": "60112000",
            "scheme": "CPV",
            "description": "Public road transport services"
          }
        ]
      },
      {
        "id": "4",
        "relatedLot": "4",
        "deliveryAddresses": [
          {
            "region": "UKH3"
          }
        ],
        "additionalClassifications": [
          {
            "id": "60112000",
            "scheme": "CPV",
            "description": "Public road transport services"
          }
        ]
      }
    ],
    "title": "PL0093 - Project THRIVE",
    "status": "planned",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Project THRIVE - A research project that will investigate and evaluate a range of initiatives which aim to grow patronage on bus services.\nEssex County Council (ECC) has been allocated £4.9m in 2023/24 and £4.9m in 2024/25 from Department for Transport (DfT) Bus Service Improvement Plan Plus (BSIP+) funding, this BSIP+ funding will be used to support a range of initiatives that were set out in the Essex Bus Service Improvement Plan.\nThe Thrive research project was originally set out in the Essex County Council Bus Service Improvement Plan 2021-2026 which was published in 2021. The aim of the Thrive research project is to explore what targeted measures may drive growth in market town bus services. This data led project will test a range of initiatives and assess which has the greatest impact on driving passenger growth.\nECC must ensure that all funding conditions under the BSIP+ Funding agreement are complied with - As defined in the BSIP Memorandum of Understanding (MoU) :\n3.2 The Authority may use the funding to target it on the actions that they – and local operators through their Enhanced Partnership (where relevant) – believe will deliver the best overall outcomes in growing long term patronage, revenues and thus maintaining service levels, whilst maintaining essential social and economic connectivity for local communities. In some places that may involve ensuring existing connections are maintained (either by conventional services or DRT). Elsewhere it might be achieved through increasing the frequency on key corridors or the operating hours of some services whilst reducing others; or reducing fares or introducing new local concessions to open up new markets and revenue.\n3.3 The funding must be spent on bus measures.\n3.6 The funding should not be used to support generic marketing or advertising costs that are not directly related to specific improvements (such as a fares change, or new services).\nECC intend to utilise a minimal SSQ which will assess Potential Supplier Information and Exclusion Grounds.",
    "communication": {
      "futureNoticeDate": "2025-03-17T00:00:00Z"
    },
    "classification": {
      "id": "60112000",
      "scheme": "CPV",
      "description": "Public road transport services"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-FTS-4622",
      "name": "Essex County Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKH3",
        "locality": "Chelmsford",
        "postalCode": "CM1 1QH",
        "countryName": "United Kingdom",
        "streetAddress": "County Hall, Market Road"
      },
      "details": {
        "url": "https://www.essex.gov.uk/",
        "buyerProfile": "https://www.essex.gov.uk/",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "scheme": "COFOG",
            "description": "Passenger Transport"
          }
        ]
      },
      "identifier": {
        "legalName": "Essex County Council"
      },
      "contactPoint": {
        "name": "Mr Ryan Morley",
        "email": "ryan.morley@essex.gov.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}