OHID - Profiles Planning Tool

Official notice

Authority: Department of Health & Social Care (Central government)

Below threshold - without competition

Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published

Awarded value£22,760published contract · exc. VAT

Awarded 10 Feb 2026no call for competition

Awarded to YOUGOV PLC

What is being bought

Published requirement description

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

79310000 Market research services

Procedure terms & legal framework

From the official record

Procedure method: Below threshold - without competition
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 10 Feb 2026, 15:55 GMT
Last source update: 10 Feb 2026, 15:55 GMT
Authority reference: C422851
FTS notice number: 2026/S 000-012052
Latest notice: Contract details notice (UK7)
Delivery area: Not published
Official registry OCID: ocds-h6vhtk-064d00 Find a Tender

Notice history

1 event · 1 release on Find a Tender

Contract details notice published
10 Feb 2026, 15:55 GMT
UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £22,7601 contract exc. VAT

Contracts signed 1latest 10 Feb 2026

Awarded to	Value	Date	Status
YOUGOV PLC	£22,760 †	—	Awarded

Contracts

OHID - Profiles Planning Tool · YOUGOV PLC
Signed
10 Feb 2026
Value
£22,760
Period
1 Mar 2026 – 31 Aug 2026
Status
active

Contracting authority & participating public bodies

Department of Health & Social Care

Contracting authorityPublic authority - central government GB-PPON: PMQG-9965-CHZR 39 Victoria Street, London, London, SW1H 0EUContact email

Bidders & participating suppliers

1 commercial party on the notice

YouGov PlcAwarded supplier 50 Featherstone Street, London, London, EC1Y 8RTContact email

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender10 Feb 2026, 15:55 GMT