Official UK procurement notice
(NU/1589-12) Digital Media Production Support
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionWe are seeking to appoint a supplier to provide flexible media buying support for both digital, out of home and print advertising as well as conference and award sponsorship. The supplier will work alongside an internal paid media team to support the creation and booking of paid media plans across a range of advertising channels.
It is expected the value of each media plan will be between £10,000 and £100,000 inclusive of VAT. It is estimated there will be at least 3 media plans required within the contract period
The supplier specifically is required to have the ability to provide the following services and experience:
- Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment
- Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector
- Knowledge and experience booking campaigns
- Provide detailed campaign attribution and KPI measurements for all media plans
- Provide full campaign reporting and optimisation as part of all media plans
- Provide support on creative optimisation and testing
- Provide regular insight into industry best practice, trends and future placement opportunities
- Provide a single Account Manager for all campaigns
This opportunity will be advertised to Lot 3 suppliers of the Dynamic Purchasing System (NU1589).
CPV: Business services: law, marketing, consulting, recruitment, printing and security · IT services: consulting, software development, Internet and support
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 4 bids received · 1 suppliers appointed
The lotProcurement structure
single lot · no lot value publishedLot #1Programmatic Advertising Management, Media Buying, Public RelationsAwarded
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
- embracing a ‘digital first’ approach;
- encouraging our team through personal growth;
- engaging with our clients and audiences;
- delivering an exceptional marketing strategy.
There will be six lots on this DPS:
- web services, SEO and digital content;
- graphic design and print, branding, copywriting;
- programmatic advertising management, media buying, public relations;
- social media, paid search and paid social;
- international;
- platforms.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Ability to meet the Requirements: 70%
- Management Fees: 30%
Published award criteria (2)
- Ability to meet the Requirements: 70
- Management Fees: 30
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
- “(NU/1589-12) Digital Media Production Support” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 18 Mar 2021, 09:19 GMT
- Last source update
- 18 Mar 2021, 09:19 GMT
- Authority reference
DN526074- FTS notice number
2021/S 000-005473- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-029cd2Find a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
Contract 005473-2021-NU1589-12-1
- Signed
- 12 Mar 2021
- Value
- —
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4bids · 4 electronic | 4 | — | £172,500 – £337,500 |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- SMRS LtdAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.