Find a Tender
complete
Official procurement procedure
Media Services
No classification published
Location not published
Published value
£45,000,000
Submission deadline 13 May 2026, 14:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: TRANSPORT UK EAST MIDLANDS LIMITED: "Media Services". Published status: complete. Published value: £45,000,000. 1 published lot. Recorded submission deadline: 13 May 2026, 14:00 BST. See the official notice for participation instructions.
| Contracting Authority | TRANSPORT UK EAST MIDLANDS LIMITED | Scope & Categories | Not published | Submission Window | Closed 13 May 2026, 14:00 BST |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | £45,000,000 |
Bidder Intelligence · Authority Profile: TRANSPORT UK EAST MIDLANDS LIMITED
Market Analytics
Derived from OCDS awards & bid statistics
Published history for TRANSPORT UK EAST MIDLANDS LIMITED. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
17Bids / Report
Supplier ConcentrationHigh Concentration
esso petroleum company limitedTop vendor: 67.6% of attributable valuePayment Terms
Check noticePublished terms
Coverage: 30 active published awards; 1 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
| Supplier Name | Historic Awards | Attributable GBP Value |
|---|---|---|
| esso petroleum company limited | 2 wins | £39,000,000 |
| WORLDLINE IT SERVICES UK LIMITED | 1 win | £7,576,432 |
| CUBIC TRANSPORTATION SYSTEMS LIMITED | 1 win | £6,726,140 |
| ALSTOM ENGINEERING AND SERVICES LIMITED | 1 win | £1,808,400 |
| HITACHI RAIL GTS UK LIMITED | 1 win | £534,199 |
Procedure terms
Contracting AuthorityTRANSPORT UK EAST MIDLANDS LIMITED | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published18 Aug 2026, 12:57 BST | Last source update18 Aug 2026, 12:57 BST | Recurring procurementNot published |
ClassificationNot published | ||
Delivery areaLocation not published | ||
OCIDocds-h6vhtk-06812a | ||
What is being bought
Description
East Midlands Railway provides intercity and regional train services across the Midlands through to London. These are distinguished by 3 sub brands that reflect the region they serve and routes they operate:
EMR Intercity operates from the Midlands (Sheffield, Derby, Nottingham, Leicester) through to London St Pancras
EMR Regional provides local services to towns and communities across England, including; Crewe, Matlock, Stoke-on-Trent, Peterborough, Grantham, Norwich and Skegness.
EMR Connect operates between Corby and London St Pancras. The Luton Airport Express operates on this route with majority of airport passengers travelling from London St Pancras.
EMR are looking for a strategic marketing agency to plan, buy and optimise all of their paid media for both EMR and Luton Airport Express which covers but is not limited to:-
1. Media Buying (AV, Radio, OOH, Social, Digital)
AV (includes linear TV, Video on Demand and Connected TV)
Radio (Digital audio, traditional radio and sponsorships if relevant)
OOH (Digital and paper)
Social (Meta, snapchat, tiktok etc.)
Digital (covers awareness and conversion driving activity)
2. Digital Display (includes dynamic display capability)
Standard IAB and dynamic display (see section 7 for further details)
3. Pay Per Click (PPC) for both EMR and Luton Airport Express.
4. Search Engine Optimisation (SEO) for two websites eastmidlandsrailway.co.uk & Lutonairportexpress.co.uk
What changed
From the official release history
- tender value changed
18 Aug 2026, 12:57 BST - Status changed to complete
18 Aug 2026, 12:57 BST - Official notice release published
18 Aug 2026, 12:57 BST - Published value updated to £45,000,000
13 Apr 2026, 15:04 BST - Status changed to active
13 Apr 2026, 15:04 BST - Official notice release published
13 Apr 2026, 15:04 BST - Buyer information updated
13 Apr 2026, 15:04 BST
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedcompletePublished valueNot publishedThe source published no individual title or description for this lot.Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
18 Aug 2026, 12:57 BST - Submission deadline
13 May 2026, 14:00 BST - Award pending
18 Jun 2026, 00:00 BST · £45,651,400
Commercial outcome and competition
Awards MCCANN-ERICKSON CENTRAL LIMITED £45,651,400 · 18 Jun 2026, 00:00 BST · pending |
ContractsNo contract published |
Bid statisticsNo aggregate bid statistics published |
Buyer and organisations in this procedure
TRANSPORT UK EAST MIDLANDS LIMITED
Contracting authority GB-COH-09860485Award and contract changes
Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published