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Media Planning, Buying and Advertising Request For Information

Buyer: THE UNIVERSITY OF ULSTER →

BuyerTHE UNIVERSITY OF ULSTER
Statusplanning
DeadlineNot published
Value£800,000
Published16 Jun 2026

What is being bought

Media Planning, Buying and Advertising Request For Information. Ulster University is seeking to understand the market capability for the provision of media planning, buying and campaign delivery services to support international student recruitment activity across undergraduate and postgraduate programmes, spanning domestic and international markets. The University’s requirements are expected to include a combination of strategic, operational and performance-led services, potentially spanning both digital and traditional media channels. RFI questionnaire can be found on etendersni.gov.uk ID reference 6580475. Please return your completed RFI on this portal.

Categories

Market and economic research; polling and statistics 79300000

Lot details

Lot 1

No lot description published.

Statusplanning
Contract periodFrom 1 Mar 2027 to 1 Mar 2030

What is included

ItemCategoryQuantity
1Market and economic research; polling and statisticsNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Market and economic research; polling and statistics (79300000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 796,1964 median · 32.5 average (2,070 of 6,196 with a bid count)3.3 average (2,323 of 6,196 with named award suppliers)Not published
Same buyer1Not publishedNot publishedNot published
Similar published value (0.5×–2×)4864 median · 4.9 average (15 of 486 with a bid count)1.4 average (15 of 486 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents1
Planning milestones1
MilestoneTypeDueStatus
Ulster University is undertaking this Prior Information Notice (PIN) and Request for Information (RFI) exercise to engage with the supplier market and gather insight to inform the potential procurement of media planning, buying and related marketing services in support of student recruitment across domestic and international markets. The University is particularly interested in understanding supplier capability in delivering performance-led digital marketing, market-specific campaign strategies, and services across diverse media landscapes. It is important to note that this PIN/RFI is not a call for competition, a pre-qualification questionnaire, part of any pre-qualification/selection process or a current tender opportunity. Potential providers will need to express an interest in any future tender opportunity once a Contract Notice (or equivalent) is published. This RFI is intended as an awareness, communication and information gathering exercise. An expression of interest is no indication of a commitment to participate in the RFI process nor does it infer any preferential or special status on those individuals and organisations who express and interest in the RFI exercise. Responses to the RFI should be submitted on CFT6580475 on the ETendersNI portal.engagement10 Jul 2026scheduled

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06b5c4
Latest release ID056566-2026
Latest release timestampTue Jun 16 2026 10:48:26 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanning
Procurement methodNot published
Procurement method detailsNot published
Main procurement categoryservices
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£800,000
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
16 Jun 2026planning056566-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "056566-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-06-16T11:48:26+01:00",
  "ocid": "ocds-h6vhtk-06b5c4",
  "buyer": {
    "id": "GB-COH-RC000726",
    "name": "Ulster University"
  },
  "tender": {
    "id": "6580475",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "contractPeriod": {
          "endDate": "2030-03-01T23:59:59+00:00",
          "startDate": "2027-03-01T00:00:00+00:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
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          {
            "id": "79300000",
            "scheme": "CPV",
            "description": "Market and economic research; polling and statistics"
          }
        ]
      }
    ],
    "title": "Media Planning, Buying and Advertising Request For Information",
    "value": {
      "amount": 800000,
      "currency": "GBP",
      "amountGross": 960000
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Media Planning, Buying and Advertising Request For Information. \nUlster University is seeking to understand the market capability for the provision of media planning, buying and campaign delivery services to support international student recruitment activity across undergraduate and postgraduate programmes, spanning domestic and international markets.\nThe University’s requirements are expected to include a combination of strategic, operational and performance-led services, potentially spanning both digital and traditional media channels.\nRFI questionnaire can be found on etendersni.gov.uk ID reference 6580475. Please return your completed RFI on this portal.",
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-COH-RC000726",
      "name": "Ulster University",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKN0C",
        "country": "GB",
        "locality": "Coleraine",
        "postalCode": "BT52 1SA",
        "countryName": "United Kingdom",
        "streetAddress": "Finance Office"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          },
          {
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Northern Irish devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "RC000726",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "procurement_enquiries@ulster.ac.uk"
      },
      "additionalIdentifiers": [
        {
          "id": "PDLT-6268-MWZV",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "056566-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/056566-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-06-16T11:48:26+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-07-10T23:59:59+01:00",
        "description": "Ulster University is undertaking this Prior Information Notice (PIN) and Request for Information (RFI) exercise to engage with the supplier market and gather insight to inform the potential procurement of media planning, buying and related marketing services in support of student recruitment across domestic and international markets. The University is particularly interested in understanding supplier capability in delivering performance-led digital marketing, market-specific campaign strategies, and services across diverse media landscapes.\nIt is important to note that this PIN/RFI is not a call for competition, a pre-qualification questionnaire, part of any pre-qualification/selection process or a current tender opportunity. Potential providers will need to express an interest in any future tender opportunity once a Contract Notice (or equivalent) is published.\nThis RFI is intended as an awareness, communication and information gathering exercise. An expression of interest is no indication of a commitment to participate in the RFI process nor does it infer any preferential or special status on those individuals and organisations who express and interest in the RFI exercise.\nResponses to the RFI should be submitted on CFT6580475 on the ETendersNI portal."
      }
    ]
  },
  "initiationType": "tender"
}
Complete JSON history (1 releases)
16 Jun 2026 · 056566-2026 · planning
{
  "id": "056566-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-06-16T11:48:26+01:00",
  "ocid": "ocds-h6vhtk-06b5c4",
  "buyer": {
    "id": "GB-COH-RC000726",
    "name": "Ulster University"
  },
  "tender": {
    "id": "6580475",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "contractPeriod": {
          "endDate": "2030-03-01T23:59:59+00:00",
          "startDate": "2027-03-01T00:00:00+00:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "additionalClassifications": [
          {
            "id": "79300000",
            "scheme": "CPV",
            "description": "Market and economic research; polling and statistics"
          }
        ]
      }
    ],
    "title": "Media Planning, Buying and Advertising Request For Information",
    "value": {
      "amount": 800000,
      "currency": "GBP",
      "amountGross": 960000
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Media Planning, Buying and Advertising Request For Information. \nUlster University is seeking to understand the market capability for the provision of media planning, buying and campaign delivery services to support international student recruitment activity across undergraduate and postgraduate programmes, spanning domestic and international markets.\nThe University’s requirements are expected to include a combination of strategic, operational and performance-led services, potentially spanning both digital and traditional media channels.\nRFI questionnaire can be found on etendersni.gov.uk ID reference 6580475. Please return your completed RFI on this portal.",
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-COH-RC000726",
      "name": "Ulster University",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKN0C",
        "country": "GB",
        "locality": "Coleraine",
        "postalCode": "BT52 1SA",
        "countryName": "United Kingdom",
        "streetAddress": "Finance Office"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          },
          {
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Northern Irish devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "RC000726",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "procurement_enquiries@ulster.ac.uk"
      },
      "additionalIdentifiers": [
        {
          "id": "PDLT-6268-MWZV",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "056566-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/056566-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-06-16T11:48:26+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-07-10T23:59:59+01:00",
        "description": "Ulster University is undertaking this Prior Information Notice (PIN) and Request for Information (RFI) exercise to engage with the supplier market and gather insight to inform the potential procurement of media planning, buying and related marketing services in support of student recruitment across domestic and international markets. The University is particularly interested in understanding supplier capability in delivering performance-led digital marketing, market-specific campaign strategies, and services across diverse media landscapes.\nIt is important to note that this PIN/RFI is not a call for competition, a pre-qualification questionnaire, part of any pre-qualification/selection process or a current tender opportunity. Potential providers will need to express an interest in any future tender opportunity once a Contract Notice (or equivalent) is published.\nThis RFI is intended as an awareness, communication and information gathering exercise. An expression of interest is no indication of a commitment to participate in the RFI process nor does it infer any preferential or special status on those individuals and organisations who express and interest in the RFI exercise.\nResponses to the RFI should be submitted on CFT6580475 on the ETendersNI portal."
      }
    ]
  },
  "initiationType": "tender"
}