Find a TenderAwarded

Published 6 Dec 2022, 18:04 GMT

Official UK procurement notice

Media Planning and Buying · MG OMD (A Division of OMD Group Limited) for LONDON NORTH EASTERN RAILWAY LIMITED (Dec 2022)

Official notice

Authority: LONDON NORTH EASTERN RAILWAY LIMITED (Public body)·Consortium: 2 public authorities

2 lotsServicesNegotiated procedure with prior call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Published estimate£14,320,000total for 2 lots

Submissions closed 21 Dec 2022awarded 23 Jul 2023

Awarded to MG OMD (A Division of OMD Group Limited)4 awards

What is being bought2 lots · detail below

Published requirement description

Plan media strategies and / or buy media inventory and / or advertising space across the full

marketing mix

CPV: Advertising and marketing services

Lots and requirements (2)Procurement structure

2 lots · no lot values published · evaluation weights differ by lot

Lot #1Media PlanningAwardedRenewal

Delivery: UK

Extensions: The initial term is for 36 months with the option to extend for two extensions of 12 month eachVariant bids: not allowed

79340000 Advertising and marketing services

Lot #2Media BuyingAwardedRenewal

Buy media inventory and / or advertising space across the full marketing mix

Delivery: UK

Extensions: The initial term is for 36 months with the option to extend for two extensions of 12 month eachVariant bids: not allowed

79340000 Advertising and marketing services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Lots publish different evaluation splits; there is no single procedure weighting.

Lot	Quality	Price	Social value	Split
1 · Media Planning	90	40	10
2 · Media Buying	90	40	10

What this means for your bid

Price carries 40 points on every lot: a 10% discount moves about 4 points.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record

Procedure method: Negotiated procedure with prior call for competition
Legal basis: CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: No (one-off requirement)
First published: 6 Dec 2022, 18:04 GMT
Last source update: 25 Jul 2023, 14:22 BST
Authority reference: DN1528
FTS notice number: 2023/S 000-021489
Classification (CPV): Advertising and marketing services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-038b40 Find a Tender

How it was run

Official notice

Run through: ProContract (Due North) · Who buys & how to bid on ProContract

Supplier login requiredLanguage: EN

Access & registration note: Free · short registration with manual review; public opportunity list

Submission deadline: 21 Dec 2022, 17:00 GMT
Submission channel: {"electronicSubmission"}
Accepted languages: en
Bid validity: 90 days from the deadline

Detailed submission instructions & authority contactsFrom official release

supplierlive.proactisp2p.com/Account/Login ↗

Timeline

21 Dec 2022 → 25 Jul 2023 · 2 dates

Submission deadline
21 Dec 2022, 17:00 GMT
Notice published
25 Jul 2023, 14:22 BST

Notice history

2 events · 3 releases on Find a Tender · since 24 Jul 2023

Status changed to complete
24 Jul 2023, 11:06 BST
Buyer details updated
24 Jul 2023, 11:06 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 4

Bids received 8

Contracts signed 4latest 23 Jul 2023

Awarded to	Value	Date	Status
Lot 1 · Media Planning1 award
MG OMD (A Division of OMD Group Limited)	—	—	Awarded
Lot 2 · Media Buying1 award
MG OMD (A Division of OMD Group Limited)	—	—	Awarded

2 further award records carry no date or value.

Contracts

Media Planning · MG OMD (A Division of OMD Group Limited)
Signed
23 Jul 2023
Value
—
Status
active
Media Buying · MG OMD (A Division of OMD Group Limited)
Signed
23 Jul 2023
Value
—
Status
active
Media Planning · supplier not published
Signed
23 Jul 2023
Value
—
Status
active
Media Buying · supplier not published
Signed
23 Jul 2023
Value
—
Status
active

Bid statistics published by the authority

Lot	Bids	SME	VCSE	Valid bid range
1 · Media Planning	4bids · 4 electronic	0	—	£660,000 – £960,000
2 · Media Buying	4bids · 4 electronic	0	—	£24,000,000 – £42,000,000
Whole notice	—	—	—	£24,660,000 – £42,960,000

Contracting authority & participating public bodies

2 public bodies on the notice

London North Eastern Railway Ltd.

Contracting authorityPublic bodyRailway services York, UKContact name, email

Dispute resolution & review bodies

London North Eastern Railway LimitedReview body York

Bidders & participating suppliers

1 commercial party on the notice

MG OMD (A Division of OMD Group Limited)Awarded supplier London, UK

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.