AwardedFind a Tender · award

Media Planning and Buying

Buyer: London North Eastern Railway Ltd. →

BuyerLondon North Eastern Railway Ltd.

StatusAwarded

DeadlineNot published

ValueValue not published

Published25 Jul 2023

What is being bought

Plan media strategies and / or buy media inventory and / or advertising space across the full marketing mix

Delivery location

UK · UK

Lot details

Media Planning

Plan media strategies and / or buy media inventory and / or advertising space across the full marketing mix

Statuscancelled

Media Buying

Buy media inventory and / or advertising space across the full marketing mix

Statuscancelled

What is included

Item	Category	Quantity
1	Advertising and marketing services	Not published
2	Advertising and marketing services	Not published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison set	Procedures	Reported bids per procedure	Named award suppliers	Price evidence
Market: CPV division 79	13,741	4 median · 30.9 average (5,804 of 13,741 with a bid count)	3.2 average (6,509 of 13,741 with named award suppliers)	1 comparable price pairs
Same buyer	1	Not published	Not published	Not published
Delivery region: UK	3,814	4 median · 60.1 average (1,524 of 3,814 with a bid count)	5.1 average (1,811 of 3,814 with named award suppliers)	Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published

Dynamic purchasing systemNot published

Competitive procurementNot published

Recurring requirementNot published

Procurement method rationaleNot published

Rationale classificationsNot published

Special regimeNot published

Covered byNot published

Submission policyNot published

Selection criteriaNot published

Risk detailsNot published

Planning & early market engagement

BudgetNot published

No-engagement rationaleNot published

Planning documents0

Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Media Planning

Statusactive

Media Buying

Statusactive

Contracts

Media Planning

Statusactive

Media Buying

Statusactive

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCID	ocds-h6vhtk-038b40
Latest release ID	021489-2023
Latest release timestamp	Tue Jul 25 2023 13:22:09 GMT+0000 (Coordinated Universal Time)
Source	find-a-tender
Official notice URL	Not published
Tender status	complete
Procurement method	selective
Procurement method details	Negotiated procedure with prior call for competition
Main procurement category	services
Above threshold	Not published
Legal basis	32014L0025
Tender period: start	Not published
Tender period: end	Not published
Expression of interest deadline	Not published
Enquiry deadline	Not published
Award period: start	Not published
Award period: end	Not published
Submission method details	Not published
Submission languages	Not published
Electronic catalogue policy	Not published
Total tender value	Not published
Tender lots in source	2
Tender items in source	2
Tender documents in source	0
Awards in latest release	2
Contracts in latest release	2
Parties in latest release	2

Notice history

Date	Event	Reference
25 Jul 2023	award, contract	021489-2023
24 Jul 2023	award, contract	021252-2023
6 Dec 2022	tender	034568-2022

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON

{
  "id": "021489-2023",
  "tag": [
    "award",
    "contract"
  ],
  "date": "2023-07-25T14:22:09+01:00",
  "ocid": "ocds-h6vhtk-038b40",
  "buyer": {
    "id": "GB-FTS-13680",
    "name": "London North Eastern Railway Ltd."
  },
  "awards": [
    {
      "id": "021489-2023-1-1",
      "title": "Media Planning",
      "status": "active",
      "relatedLots": [
        "1"
      ]
    },
    {
      "id": "021489-2023-1-2",
      "title": "Media Buying",
      "status": "active",
      "relatedLots": [
        "2"
      ]
    }
  ],
  "tender": {
    "id": "DN1528",
    "lots": [
      {
        "id": "1",
        "title": "Media Planning",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Plan media strategies and / or buy media inventory and / or advertising space across the full\nmarketing mix"
      },
      {
        "id": "2",
        "title": "Media Buying",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Buy media inventory and / or advertising space across the full marketing mix"
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      }
    ],
    "title": "Media Planning and Buying",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "description": "Plan media strategies and / or buy media inventory and / or advertising space across the full\nmarketing mix",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Negotiated procedure with prior call for competition"
  },
  "parties": [
    {
      "id": "GB-FTS-13680",
      "name": "London North Eastern Railway Ltd.",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UK",
        "locality": "York",
        "countryName": "United Kingdom"
      },
      "details": {
        "url": "http://www.lner.co.uk",
        "classifications": [
          {
            "id": "RAILWAY_SERVICES",
            "scheme": "TED_CE_ACTIVITY",
            "description": "Railway services"
          }
        ]
      },
      "identifier": {
        "legalName": "London North Eastern Railway Ltd."
      },
      "contactPoint": {
        "email": "Bianca.Loftus@lner.co.uk"
      }
    },
    {
      "id": "GB-FTS-53147",
      "name": "London North Eastern Railway Limited",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "York",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "London North Eastern Railway Limited"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "021489-2023-1-1",
      "title": "Media Planning",
      "status": "active",
      "awardID": "021489-2023-1-1",
      "dateSigned": "2023-07-23T00:00:00+01:00"
    },
    {
      "id": "021489-2023-1-2",
      "title": "Media Buying",
      "status": "active",
      "awardID": "021489-2023-1-2",
      "dateSigned": "2023-07-23T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}

Complete JSON history (3 releases)

25 Jul 2023 · 021489-2023 · award, contract

{
  "id": "021489-2023",
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  "date": "2023-07-25T14:22:09+01:00",
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  "buyer": {
    "id": "GB-FTS-13680",
    "name": "London North Eastern Railway Ltd."
  },
  "awards": [
    {
      "id": "021489-2023-1-1",
      "title": "Media Planning",
      "status": "active",
      "relatedLots": [
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    },
    {
      "id": "021489-2023-1-2",
      "title": "Media Buying",
      "status": "active",
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        "2"
      ]
    }
  ],
  "tender": {
    "id": "DN1528",
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        "title": "Media Planning",
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        "hasOptions": false,
        "description": "Plan media strategies and / or buy media inventory and / or advertising space across the full\nmarketing mix"
      },
      {
        "id": "2",
        "title": "Media Buying",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Buy media inventory and / or advertising space across the full marketing mix"
      }
    ],
    "items": [
      {
        "id": "1",
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          {
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            "id": "79340000",
            "scheme": "CPV",
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          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
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    "title": "Media Planning and Buying",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "description": "Plan media strategies and / or buy media inventory and / or advertising space across the full\nmarketing mix",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "selective",
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      "name": "London North Eastern Railway Ltd.",
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      "address": {
        "region": "UK",
        "locality": "York",
        "countryName": "United Kingdom"
      },
      "details": {
        "url": "http://www.lner.co.uk",
        "classifications": [
          {
            "id": "RAILWAY_SERVICES",
            "scheme": "TED_CE_ACTIVITY",
            "description": "Railway services"
          }
        ]
      },
      "identifier": {
        "legalName": "London North Eastern Railway Ltd."
      },
      "contactPoint": {
        "email": "Bianca.Loftus@lner.co.uk"
      }
    },
    {
      "id": "GB-FTS-53147",
      "name": "London North Eastern Railway Limited",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "York",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "London North Eastern Railway Limited"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "021489-2023-1-1",
      "title": "Media Planning",
      "status": "active",
      "awardID": "021489-2023-1-1",
      "dateSigned": "2023-07-23T00:00:00+01:00"
    },
    {
      "id": "021489-2023-1-2",
      "title": "Media Buying",
      "status": "active",
      "awardID": "021489-2023-1-2",
      "dateSigned": "2023-07-23T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}

24 Jul 2023 · 021252-2023 · award, contract

{
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      {
        "id": "6",
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      {
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      {
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          "name": "MG OMD (A Division of OMD Group Limited)"
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    {
      "id": "021252-2023-2-2",
      "title": "Media Buying",
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        {
          "id": "GB-FTS-87951",
          "name": "MG OMD (A Division of OMD Group Limited)"
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  ],
  "tender": {
    "id": "DN1528",
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      {
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        "title": "Media Planning",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Plan media strategies across the full marketing mix",
        "awardCriteria": {
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            {
              "name": "Financial",
              "type": "quality",
              "description": "30"
            },
            {
              "name": "Ways of Working",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Planning Approach",
              "type": "quality",
              "description": "10"
            },
            {
              "name": "Response to brief for a multi channel brand campaign",
              "type": "quality",
              "description": "15"
            },
            {
              "name": "Always on conversion driving activity",
              "type": "quality",
              "description": "15"
            },
            {
              "name": "Transition Plan",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Legal and Risk Allocation",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Media Planning tools",
              "type": "quality",
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            },
            {
              "name": "Social Value",
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            }
          ]
        }
      },
      {
        "id": "2",
        "title": "Media Buying",
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        "awardCriteria": {
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            },
            {
              "name": "Team and ways of working",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Performance Marketing Expertise and Management",
              "type": "quality",
              "description": "10"
            },
            {
              "name": "Competitive Buying",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Activation and Optimisation Tools",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Innovation and creativity in media placement",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Impact, measurement and reporting",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Seamless transition",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Media buying tools and digital best practice",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Legal and risk allocation changes",
              "type": "quality",
              "description": "5"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "10"
            },
            {
              "type": "price",
              "description": "40"
            }
          ]
        }
      }
    ],
    "items": [
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        "id": "1",
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            "id": "79341000",
            "scheme": "CPV",
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      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
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      "identifier": {
        "legalName": "London North Eastern Railway Ltd."
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      "contactPoint": {
        "name": "Bianca Loftus",
        "email": "Bianca.Loftus@lner.co.uk"
      }
    },
    {
      "id": "GB-FTS-87951",
      "name": "MG OMD (A Division of OMD Group Limited)",
      "roles": [
        "supplier"
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      "address": {
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        "locality": "London",
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      "details": {
        "scale": "large"
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      "identifier": {
        "legalName": "MG OMD (A Division of OMD Group Limited)"
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    },
    {
      "id": "GB-FTS-53147",
      "name": "London North Eastern Railway Limited",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "York",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "London North Eastern Railway Limited"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "021252-2023-1-1",
      "title": "Media Planning",
      "status": "active",
      "awardID": "021252-2023-1-1",
      "dateSigned": "2023-07-23T00:00:00+01:00"
    },
    {
      "id": "021252-2023-2-2",
      "title": "Media Buying",
      "status": "active",
      "awardID": "021252-2023-2-2",
      "dateSigned": "2023-07-23T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}

6 Dec 2022 · 034568-2022 · tender

{
  "id": "034568-2022",
  "tag": [
    "tender"
  ],
  "date": "2022-12-06T18:04:03Z",
  "ocid": "ocds-h6vhtk-038b40",
  "buyer": {
    "id": "GB-FTS-68363",
    "name": "London North Eastern Railway Ltd."
  },
  "tender": {
    "id": "DN1433",
    "lots": [
      {
        "id": "1",
        "title": "Media Planning",
        "status": "active",
        "renewal": {
          "description": "The initial term is for 36 months with the option to extend for two extensions of 12 month each"
        },
        "hasOptions": false,
        "hasRenewal": true,
        "description": "The successful Media Agency will plan media strategies across the full marketing mix including, but not limited to, the following channels;\nTV advertising\ncinema advertising\nprint advertising\nradio advertising\ndigital display advertising\nPPC advertising\nsocial media advertising\nvideo on demand advertising\nbroadcast video on demand advertising\nout of home advertising\npaid media partnerships.\nLNER's anticipated annual budget for media planning retainer is between £220k-£320k",
        "contractPeriod": {
          "durationInDays": 1080
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      },
      {
        "id": "2",
        "title": "Media Buying",
        "status": "active",
        "renewal": {
          "description": "The initial term is for 36 months with the option to extend for two extensions of 12 month each"
        },
        "hasOptions": false,
        "hasRenewal": true,
        "description": "The successful Media Agency will buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels;\nTV advertising\ncinema advertising\nprint advertising\nradio advertising\ndigital display advertising\nPPC advertising\nsocial media advertising\nvideo on demand advertising\nbroadcast video on demand advertising\nout of home advertising\npaid media partnerships.\nLNER's anticipated annual budget for media spend is between £8m-£14m",
        "contractPeriod": {
          "durationInDays": 1080
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
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      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          }
        ]
      }
    ],
    "title": "Media Planning and Buying",
    "value": {
      "amount": 14320000,
      "currency": "GBP"
    },
    "status": "active",
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "lotDetails": {
      "maximumLotsBidPerSupplier": null
    },
    "description": "London North Eastern Railway (LNER) is renewing its provision of media planning and buying services.\nThe successful Media Agency/ies will plan media strategies and / or buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels;\nTV advertising\ncinema advertising\nprint advertising\nradio advertising\ndigital display advertising\nPPC advertising\nsocial media advertising\nvideo on demand advertising\nbroadcast video on demand advertising\nout of home advertising\npaid media partnerships.\nThe Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited.\nThe tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation:\nhttps://supplierlive.proactisp2p.com/Account/Login\nIf you are interested in this opportunity please submit your pre qualification questionnaire by 21st December 2022",
    "tenderPeriod": {
      "endDate": "2022-12-21T17:00:00Z"
    },
    "hasRecurrence": false,
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "bidValidityPeriod": {
        "durationInDays": 90
      }
    },
    "submissionMethod": [
      "electronicSubmission"
    ],
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://supplierlive.proactisp2p.com/Account/Login",
    "procurementMethodDetails": "Negotiated procedure with prior call for competition"
  },
  "parties": [
    {
      "id": "GB-FTS-68363",
      "name": "London North Eastern Railway Ltd.",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UK",
        "locality": "York",
        "postalCode": "YO1 6DH",
        "countryName": "United Kingdom",
        "streetAddress": "East Coast House, 25 Skeldergate"
      },
      "details": {
        "url": "http://www.lner.co.uk",
        "classifications": [
          {
            "id": "RAILWAY_SERVICES",
            "scheme": "TED_CE_ACTIVITY",
            "description": "Railway services"
          }
        ]
      },
      "identifier": {
        "legalName": "London North Eastern Railway Ltd."
      },
      "contactPoint": {
        "url": "https://supplierlive.proactisp2p.com/Account/Login",
        "name": "Bianca Loftus",
        "email": "bianca.loftus@lner.co.uk",
        "telephone": "+44 7771612576"
      }
    },
    {
      "id": "GB-FTS-53147",
      "name": "London North Eastern Railway Limited",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "York",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "London North Eastern Railway Limited"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}

Media Planning and Buying

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