Official UK procurement notice
Media Planning and Buying · NORTHUMBRIAN WATER GROUP LIMITED (Feb 2022)
Authority: NORTHUMBRIAN WATER GROUP LIMITED
What is being bought
Published requirement descriptionThis is notification that NWL have awarded a contract for a requirement for a supplier to provide media planning and buying. The contract will be to support the delivery of the NWG Corporate Communications strategies by offering a range of effective, innovative and cost-effective solutions to media buying. This will
include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG
Corporate Communications goals, measures and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting. Our marketing campaigns range from customer service campaigns that communicate information about our products and services, right through to behaviour
change campaigns that land strong messages with real impact to change customer behaviour and drive a positive approach and proactive change across our operating areas. Budgets are aligned to business priority areas, some of which we know in advance and other maybe unplanned due to a significant need. This makes it very difficult to estimate spend for the future contract period. Spend in 2020 was in the region of £300,000 and increased to
approx. £500,000 in 2021. We do not anticipate an increase above this for 2022. NWL are offering a two-year contract with the option to extend for a further year
CPV: Advertising and marketing services
How this framework works
From the published notice- Places
- up to 1 suppliers
The lotProcurement structure
single lot · no lot value publishedLot #1This is notification that NWL have awarded a contract for a requirement for a supplier…Awarded
This is notification that NWL have awarded a contract for a requirement for a supplier to provide media planning and buying. The contract will be to support the delivery of the NWG Corporate Communications strategies by offering a range of effective, innovative and cost-effective solutions to media buying. This will
include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG
Corporate Communications goals, measures and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting. Our marketing campaigns range from customer service campaigns that communicate information about our products and services, right through to behaviour
change campaigns that land strong messages with real impact to change customer behaviour and drive a positive approach and proactive change across our operating areas. Budgets are aligned to business priority areas, some of which we know in advance and other
maybe unplanned due to a significant need. This makes it very difficult to estimate spend for the future contract period. Spend in 2020 was in the region of £300,000 and increased to
approx. £500,000 in 2021. We do not anticipate an increase above this for 2022. NWL are offering a two-year contract with the option to extend for a further year. Advertising provides the foundation of all our communication and campaign activity
including Covid Comms, Just Add Water (NPS/CMEX), Bin the Wipe (Sewer Flooding),
Priority Services & Affordability, I like mine (Taste and Odour re Water Quality) are some key examples. Due to lack of internal capacity NWL require a supplier who can plan and buy media space in our operating regions across off and online channels. The types of media that we currently advertise our campaigns include the following channels
Media - TV Advertising/ Cinema/ Radio/ Streaming
DOOH (digital out of home) - Digital billboards and signage
OOH (out of home) - Kiosks and Bus Poster (street liners)
Digital - MiQ - Programmatic campaign
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Suitability
As stated in the procurement documents
- Legal form for consortia
- These will be set out in the tender documents
- “Media Planning and Buying” is a framework: the contest is a place on its panel, up to 1 suppliers, not a single contract.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Negotiated procedure with prior call for competition
- Legal basis
- CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 11 Feb 2022, 10:25 GMT
- Last source update
- 12 Jul 2022, 11:00 BST
- Authority reference
NW2417- FTS notice number
2022/S 000-019009- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03161cFind a Tender- Contract terms summary
Please see the terms and conditions in the Procurement Document
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
Publisher note: Applicants are asked to note that this procurement process will be conducted electronically with all documents and communication being managed through the Northumbrian Water eSourcing Spend Management portal called 'Ariba'. Expressions of interest for this tender must be sent to the e-mail address [email protected] before the deadline date of 01 March 2022 at 12 noon. Once expression of interest has been received that contains the details below, applicants will be given access to the Ariba portal within 48 hours from request. This portal will contain all the tender documents associated with this procurement that are available at the time. An email link will also be provided to the email address you provide to access the portal. The deadline for return of the completed PQQ is 04 March 2022 at 12 noon. When sending expression of interest, applicants must provide the following information: 1) Full company name 2) Main contact details of the person who will be given access to the Ariba portal - Name, job title, E mail address and telephone
How it was run
Official notice- Appointment period ends
- 1 Mar 2022, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Deposits and guarantees
If the Dun and Bradstreet credit rating returns a rating of 'above average risk' or 'high risk', the contracting entity will request further financial information for review and a parent company guarantee may be required
Timeline
1 Mar 2022 → 12 Jul 2022 · 2 dates- Admission / appointment period endsperiod end, not a bid countdown1 Mar 2022, 12:00 GMT
- Notice published12 Jul 2022, 11:00 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete12 Jul 2022, 11:00 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this framework without individual award values or dates; the JSON mirror lists them.
Contracts
Contract 019009-2022-1
- Signed
- 12 Jul 2022
- Value
- —
- Status
- active
Contracting authority & participating public bodies
Dispute resolution & review bodies
- NWL Legal DepartmentReview body
- Northumbrian Water Ltd legal departmentReview body
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Technical selection criteria
- Economic and financial selection criteria