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AwardedFind a Tender · award

Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts

Buyer: Agriculture and Horticulture Development Board →

BuyerAgriculture and Horticulture Development Board
StatusAwarded
DeadlineNot published
ValueValue not published
Published8 Dec 2025

What is being bought

AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring. Mini competition held against framework RM6124

Delivery location

UK

Categories

Multimedia Message Service (MMS) services 64212300

Lot details

Lot 1

AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring. Media Monitoring Requirements Access to an easy-to-use platform for approximately 25 users 24/7 (all) Media Monitoring AHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary. Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food). Understanding of our key trade media titles is of high importance. Consistent and proactive human support to get the most out of the software. Monthly report on all AHDB coverage which can be broken down by sector. Development of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business). Ad-hoc specialist reporting - campaigns, topics and themes, issues management. Full account management. Human led and proactive reporting and insight to allow AHDB to understand more about:  its impact, share of voice  sentiment  key messages which resonate  our levy payer/stakeholder audience and wider consumer media Understanding of industry spokespeople and how AHDB could invest in them and their role. Press release distribution Access to maintained media database Press release analytics - including share of voice, key messages, spokespeople, key publications, tone, AHDB positioning Press enquiry logging and tracking Monthly reporting and analysis of impact of enquiries, key messages and themes.

Statuscancelled

Award criteria
Quality — 90
price — 10

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 64. The category anchor is Multimedia Message Service (MMS) services (64212300); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 647172 median · 16.6 average (160 of 717 with a bid count)2.2 average (197 of 717 with named award suppliers)Not published
Same buyer0Not publishedNot publishedNot published
Delivery region: UK1963 median · 19 average (44 of 196 with a bid count)4.2 average (56 of 196 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleCall off against RM6124 F02: Contract notice Notice identifier: 2021/S 000-018833 Procurement identifier (OCID): ocds-h6vhtk-02d0ff Published 4 August 2021, 10:45pm
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts

Statusactive

Contracts

Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts

Statusactive
Value£118,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05f12e
Latest release ID080797-2025
Latest release timestampMon Dec 08 2025 16:47:15 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
8 Dec 2025award, contract080797-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "080797-2025",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "3",
        "value": 3,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 3,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "5",
        "value": 3,
        "measure": "electronicBids",
        "relatedLot": "1"
      },
      {
        "id": "1",
        "value": 50000,
        "measure": "lowestValidBidValue",
        "currency": "GBP"
      },
      {
        "id": "2",
        "value": 60000,
        "measure": "highestValidBidValue",
        "currency": "GBP"
      }
    ]
  },
  "date": "2025-12-08T16:47:15Z",
  "ocid": "ocds-h6vhtk-05f12e",
  "buyer": {
    "id": "GB-COH-08895542",
    "name": "Agriculture and Horticulture Development Board"
  },
  "awards": [
    {
      "id": "080797-2025-2025-766-1",
      "title": "Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03247942",
          "name": "Precise Media Monitoring Ltd"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
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        "description": "AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.\nMedia Monitoring Requirements\nAccess to an easy-to-use platform for approximately 25 users\n24/7 (all) Media Monitoring\nAHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary.\n Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food).\nUnderstanding of our key trade media titles is of high importance.\nConsistent and proactive human support to get the most out of the software.\nMonthly report on all AHDB coverage which can be broken down by sector.\nDevelopment of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business).\nAd-hoc specialist reporting - campaigns, topics and themes, issues management.\nFull account management.\nHuman led and proactive reporting and insight to allow AHDB to understand more about:\n\tits impact, share of voice\n\tsentiment\n\tkey messages which resonate\n\tour levy payer/stakeholder audience and wider consumer media\nUnderstanding of industry spokespeople and how AHDB could invest in them and their role.\nPress release distribution\nAccess to maintained media database\nPress release analytics - including share of voice, key messages, spokespeople, key  publications, tone, AHDB positioning\nPress enquiry logging and tracking\nMonthly reporting and analysis of impact of enquiries, key messages and themes.",
        "awardCriteria": {
          "criteria": [
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              "description": "90"
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            {
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              "description": "10"
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          ]
        }
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    ],
    "items": [
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    ],
    "title": "Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.\nMini competition held against framework RM6124",
    "reviewDetails": "Contract is for 1 year with 1+1 options to extend",
    "classification": {
      "id": "64212300",
      "scheme": "CPV",
      "description": "Multimedia Message Service (MMS) services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Call off against RM6124\nF02: Contract notice\nNotice identifier: 2021/S 000-018833\nProcurement identifier (OCID): ocds-h6vhtk-02d0ff\nPublished 4 August 2021, 10:45pm",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-COH-08895542",
      "name": "Agriculture and Horticulture Development Board",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG13",
        "locality": "Coventry",
        "postalCode": "CV34PE",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "details": {
        "url": "https://ahdb.org.uk/",
        "buyerProfile": "https://onclusive.com/en-gb/products/self-service-media-monitoring/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Agriculture"
          }
        ]
      },
      "identifier": {
        "id": "08895542",
        "scheme": "GB-COH",
        "legalName": "Agriculture and Horticulture Development Board"
      },
      "contactPoint": {
        "name": "Sarah Waters",
        "email": "procurement@ahdb.org.uk"
      }
    },
    {
      "id": "GB-COH-03247942",
      "name": "Precise Media Monitoring Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "postalCode": "EC2A 2BN",
        "countryName": "United Kingdom",
        "streetAddress": "1 Finsbury Market, 2nd Floor,"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "id": "03247942",
        "scheme": "GB-COH",
        "legalName": "Precise Media Monitoring Ltd"
      }
    },
    {
      "id": "GB-FTS-108423",
      "name": "AHDB",
      "roles": [
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      ],
      "address": {
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "identifier": {
        "legalName": "AHDB"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "080797-2025-2025-766-1",
      "title": "Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts",
      "value": {
        "amount": 118000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "080797-2025-2025-766-1",
      "dateSigned": "2025-12-08T00:00:00Z"
    }
  ],
  "description": "Rm6124 mini competition call off",
  "initiationType": "tender"
}
Complete JSON history (1 releases)
8 Dec 2025 · 080797-2025 · award, contract
{
  "id": "080797-2025",
  "tag": [
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    "contract"
  ],
  "bids": {
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      {
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        "value": 3,
        "measure": "bids",
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      },
      {
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        "value": 3,
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        "relatedLot": "1"
      },
      {
        "id": "5",
        "value": 3,
        "measure": "electronicBids",
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      },
      {
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        "value": 50000,
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        "currency": "GBP"
      },
      {
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        "measure": "highestValidBidValue",
        "currency": "GBP"
      }
    ]
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  "date": "2025-12-08T16:47:15Z",
  "ocid": "ocds-h6vhtk-05f12e",
  "buyer": {
    "id": "GB-COH-08895542",
    "name": "Agriculture and Horticulture Development Board"
  },
  "awards": [
    {
      "id": "080797-2025-2025-766-1",
      "title": "Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03247942",
          "name": "Precise Media Monitoring Ltd"
        }
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  ],
  "tender": {
    "id": "2025-766",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
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          "description": "Extension options 1+1"
        },
        "hasOptions": true,
        "description": "AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.\nMedia Monitoring Requirements\nAccess to an easy-to-use platform for approximately 25 users\n24/7 (all) Media Monitoring\nAHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary.\n Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food).\nUnderstanding of our key trade media titles is of high importance.\nConsistent and proactive human support to get the most out of the software.\nMonthly report on all AHDB coverage which can be broken down by sector.\nDevelopment of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business).\nAd-hoc specialist reporting - campaigns, topics and themes, issues management.\nFull account management.\nHuman led and proactive reporting and insight to allow AHDB to understand more about:\n\tits impact, share of voice\n\tsentiment\n\tkey messages which resonate\n\tour levy payer/stakeholder audience and wider consumer media\nUnderstanding of industry spokespeople and how AHDB could invest in them and their role.\nPress release distribution\nAccess to maintained media database\nPress release analytics - including share of voice, key messages, spokespeople, key  publications, tone, AHDB positioning\nPress enquiry logging and tracking\nMonthly reporting and analysis of impact of enquiries, key messages and themes.",
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              "type": "price",
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    ],
    "items": [
      {
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    "status": "complete",
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    },
    "description": "AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.\nMini competition held against framework RM6124",
    "reviewDetails": "Contract is for 1 year with 1+1 options to extend",
    "classification": {
      "id": "64212300",
      "scheme": "CPV",
      "description": "Multimedia Message Service (MMS) services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Call off against RM6124\nF02: Contract notice\nNotice identifier: 2021/S 000-018833\nProcurement identifier (OCID): ocds-h6vhtk-02d0ff\nPublished 4 August 2021, 10:45pm",
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        "id": "03247942",
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      "id": "080797-2025-2025-766-1",
      "title": "Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts",
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        "amount": 118000,
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      },
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