plannedFind a Tender · planning

Media Management

Buyer: EAST WEST RAILWAY COMPANY LIMITED →

BuyerEAST WEST RAILWAY COMPANY LIMITED

Statusplanned

DeadlineNot published

Value£3,333,333

Published26 May 2026

What is being bought

Media management support for East West Rail Detail provided is indicative information only and subject to governance and funding.

Delivery location

UKJ12, GB

Lot details

Lot 1

No lot description published.

Statusplanned

Contract periodFrom 1 Apr 2027 to 31 Mar 2031

What is included

Item	Category	Quantity
1	Marketing management consultancy services	Not published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing management consultancy services (79413000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison set	Procedures	Reported bids per procedure	Named award suppliers	Price evidence
Market: CPV division 79	9,771	4 median · 32.6 average (3,929 of 9,771 with a bid count)	3.2 average (4,395 of 9,771 with named award suppliers)	1 comparable price pairs
Same buyer	3	Not published	Not published	Not published
Delivery region: UKJ12	33	3.5 median · 5.1 average (10 of 33 with a bid count)	1.5 average (11 of 33 with named award suppliers)	Not published
Similar published value (0.5×–2×)	578	4 median · 10.9 average (7 of 578 with a bid count)	2.7 average (7 of 578 with named award suppliers)	Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published

Dynamic purchasing systemNot published

Competitive procurementYes

Recurring requirementNot published

Procurement method rationaleNot published

Rationale classificationsNot published

Special regimeutilities

Covered byNot published

Submission policyNot published

Selection criteriaNot published

Risk detailsNot published

Planning & early market engagement

BudgetValue not published

No-engagement rationaleNot published

Planning documents1

Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Pipeline notice on Find a Tender planning · plannedProcurementNotice

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCID	ocds-h6vhtk-06a44c
Latest release ID	049039-2026
Latest release timestamp	Tue May 26 2026 15:23:36 GMT+0000 (Coordinated Universal Time)
Source	find-a-tender
Official notice URL	Not published
Tender status	planned
Procurement method	selective
Procurement method details	Award under framework
Main procurement category	services
Above threshold	Yes
Legal basis	2023/54
Tender period: start	Not published
Tender period: end	Not published
Expression of interest deadline	Not published
Enquiry deadline	Not published
Award period: start	Not published
Award period: end	Not published
Submission method details	Not published
Submission languages	Not published
Electronic catalogue policy	Not published
Total tender value	£3,333,333
Tender lots in source	1
Tender items in source	1
Tender documents in source	0
Awards in latest release	0
Contracts in latest release	0
Parties in latest release	1

Notice history

Date	Event	Reference
26 May 2026	planning	049039-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON

{
  "id": "049039-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-05-26T16:23:36+01:00",
  "ocid": "ocds-h6vhtk-06a44c",
  "buyer": {
    "id": "GB-COH-11072935",
    "name": "East West Rail Company Limited"
  },
  "tender": {
    "id": "ocds-h6vhtk-06a44c",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "description": null,
        "contractPeriod": {
          "endDate": "2031-03-31T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ12",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79413000",
            "scheme": "CPV",
            "description": "Marketing management consultancy services"
          }
        ]
      }
    ],
    "title": "Media Management",
    "value": {
      "amount": 3333333,
      "currency": "GBP",
      "amountGross": 4000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "competitive": true,
    "description": "Media management support for East West Rail\nDetail provided is indicative information only and subject to governance and funding.",
    "specialRegime": [
      "utilities"
    ],
    "aboveThreshold": true,
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award under framework"
  },
  "buyerID": [],
  "parties": [
    {
      "id": "GB-COH-11072935",
      "name": "East West Rail Company Limited",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ12",
        "country": "GB",
        "locality": "MILTON KEYNES",
        "postalCode": "MK9 1EN",
        "countryName": "United Kingdom",
        "streetAddress": "The Quadrant, Milton Keynes"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "11072935",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "Commercial@eastwestrail.co.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "049039-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/049039-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-05-26T16:23:36+01:00"
      }
    ]
  },
  "initiationType": "tender"
}

Complete JSON history (1 releases)

26 May 2026 · 049039-2026 · planning

{
  "id": "049039-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-05-26T16:23:36+01:00",
  "ocid": "ocds-h6vhtk-06a44c",
  "buyer": {
    "id": "GB-COH-11072935",
    "name": "East West Rail Company Limited"
  },
  "tender": {
    "id": "ocds-h6vhtk-06a44c",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "description": null,
        "contractPeriod": {
          "endDate": "2031-03-31T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ12",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79413000",
            "scheme": "CPV",
            "description": "Marketing management consultancy services"
          }
        ]
      }
    ],
    "title": "Media Management",
    "value": {
      "amount": 3333333,
      "currency": "GBP",
      "amountGross": 4000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "competitive": true,
    "description": "Media management support for East West Rail\nDetail provided is indicative information only and subject to governance and funding.",
    "specialRegime": [
      "utilities"
    ],
    "aboveThreshold": true,
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award under framework"
  },
  "buyerID": [],
  "parties": [
    {
      "id": "GB-COH-11072935",
      "name": "East West Rail Company Limited",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ12",
        "country": "GB",
        "locality": "MILTON KEYNES",
        "postalCode": "MK9 1EN",
        "countryName": "United Kingdom",
        "streetAddress": "The Quadrant, Milton Keynes"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "11072935",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "Commercial@eastwestrail.co.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "049039-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/049039-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-05-26T16:23:36+01:00"
      }
    ]
  },
  "initiationType": "tender"
}