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Official procurement procedure

Media Buying Framework Agreement for Imperial War Museums (IWM)

Advertising services
UK
Published value
£637,000
Submission deadline 5 Sept 2023, 12:00 BST
Lots published2
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums: "Media Buying Framework Agreement for Imperial War Museums (IWM)". Published status: active. Published value: £637,000. 2 published lots. Recorded submission deadline: 5 Sept 2023, 12:00 BST. See the official notice for participation instructions.
Contracting AuthorityIWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War MuseumsScope & CategoriesNot publishedSubmission Window
Closed
5 Sept 2023, 12:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£637,000
Bidder Intelligence · Authority Profile: IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums
Market Analytics
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Derived from OCDS awards & bid statistics
Published history for IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
Not availableNo published reports
Bid counts are not published for this buyer
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 0 active published awards; 0 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityIWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published4 Aug 2023, 19:05 BST
Last source update4 Aug 2023, 19:05 BST
Recurring procurementNo
ClassificationAdvertising services
Delivery area
UK
OCIDocds-h6vhtk-03ed5c
What is being bought
IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach. The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise: • Lot 1: Media Strategy, Buying and Planning • Lot 2: Digital Advertising Services & Google Grants Management Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.
What changed
From the official release history
  1. Published value updated to £637,000
    4 Aug 2023, 19:05 BST
  2. Status changed to active
    4 Aug 2023, 19:05 BST
  3. Official notice release published
    4 Aug 2023, 19:05 BST
  4. Submission deadline changed to 5 Sept 2023, 12:00 BST
    4 Aug 2023, 19:05 BST
  5. Buyer information updated
    4 Aug 2023, 19:05 BST
Lots and requirements (2)
Published by the contracting authority
  • Lot 1 · #1
    Media Strategy, Buying and Planning
    active
    Published value£315,000
    Including, but not limited to: •Out of home (print and digital) •TV, video on demand (VOD) and cinema spot buying •Audio advertising across radio and podcast platforms •Press space e.g., adverts and advertorials in national, regional and specialist titles •Partnerships (media and content) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/4T5KM987S4
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Digital Advertising Services & Google Grants Management
    active
    Published value£315,000
    Including, but not limited to: •Programmatic digital display including both the creative design and implementation of assets; •Video advertising through channels such as YouTube and in-read formats •Paid search (Google) and Google Grants Management
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    4 Aug 2023, 19:05 BST
  2. Submission deadline
    5 Sept 2023, 12:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums

Contracting authority GB-FTS-89189
View buyer profile

  • IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums
    buyer

    Imperial War Museums
    IWM London, Lambeth Road, London, UK, SE1 6HZ
    erowberry@iwm.org.uk
    +44 2074165000
    Published organisation website

  • Imperial War Museums
    reviewBody

    IWM London, Lambeth Road, London, SE1 6HZ
Documents (2)
Official links; attachments are not copied

  • economicSelectionCriteria

    tender
    economicSelectionCriteria

  • technicalSelectionCriteria

    tender
    technicalSelectionCriteria
Related procedures (0)
No data
No related procedures published