Official UK procurement notice
Media Buying Framework Agreement for Imperial War Museums (IWM)
Authority: IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums
What is being bought2 lots · detail below
Published requirement descriptionIWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach.
The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise:
- Lot 1: Media Strategy, Buying and Planning
- Lot 2: Digital Advertising Services & Google Grants Management
Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.
CPV: Advertising services
Lots and requirements (2)Procurement structure
2 lots · all with a published value · win at most 2 of themEvery one of these 2 lots carries the same published figure, £315,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Media Strategy, Buying and PlanningRenewalceiling above
Including, but not limited to:
•Out of home (print and digital)
•TV, video on demand (VOD) and cinema spot buying
•Audio advertising across radio and podcast platforms
•Press space e.g., adverts and advertorials in national, regional and specialist titles
•Partnerships (media and content) Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/4T5KM987S4 ↗
Lot #2Digital Advertising Services & Google Grants ManagementRenewalceiling above
Including, but not limited to:
•Programmatic digital display including both the creative design and implementation of assets;
•Video advertising through channels such as YouTube and in-read formats
•Paid search (Google) and Google Grants Management
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Staff
- Names and qualifications of delivery staff must be submitted
- “Media Buying Framework Agreement for Imperial War Museums (IWM)” is a framework: the contest is a place on its panel, not a single contract.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 4 Aug 2023, 19:05 BST
- Last source update
- 4 Aug 2023, 19:05 BST
- Award evaluation window
- 26 Oct 2023 – …
- Authority reference
IWM/2324/Mkt/3184- FTS notice number
2023/S 000-022835- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03ed5cFind a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
Publisher note: For more information about this opportunity, please visit the Delta eSourcing portal at: <a href="https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4</a> To respond to this opportunity, please click here: <a href="https://www.delta-esourcing.com/respond/4T5KM987S4" target="_blank">https://www.delta-esourcing.com/respond/4T5KM987S4</a> GO Reference: GO-202384-PRO-23575457
How it was run
Official notice- Appointment period ends
- 5 Sept 2023, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bids opened
- 26 Oct 2023, 10:00 BST
Timeline
4 Aug 2023 → 31 Dec 2024 · 4 dates- Notice published4 Aug 2023, 19:05 BST
- Admission / appointment period endsperiod end, not a bid countdown5 Sept 2023, 12:00 BST
- Bids opened26 Oct 2023, 10:00 BST
- Bids must remain valid until31 Dec 2024, 23:59 GMT
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Imperial War MuseumsReview body
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria