Find a TenderAwarded

Published 13 Nov 2023, 15:40 GMT

Official UK procurement notice

Media Buying for Student Recruitment

Official notice

Authority: University of Dundee (Education)

ServicesOpen procedureSME suitable

Sectors: Business Services & Consultancy (79)Education & Training (80) Delivery: Scotland (UKM71)

Published estimate£1,000,050exc. VAT

Submissions closed 13 Dec 2023awarded 18 Mar 2024

Awarded to Education Cubed Ltd

What is being bought

Published requirement description

The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets.

To achieve this, the University wish to engage the services of a media buying agency.

Recurrence: November 2026

CPV: Advertising and marketing services · Business services: law, marketing, consulting, recruitment, printing and security · Direct marketing services · Higher education services · Marketing management consultancy services · Marketing services · Recruitment services

The lotProcurement structure

single lot · value published

Lot #1AwardedRenewalPublished value£1,000,050

Delivery: Scotland · Dundee

Extensions: The contract will serve both the central and business school marketing teams’ activities, though it may evolve to incorporate additional ad-hoc marketing activities to support additional schools within the University and regional marketing activity. · The initial contract duration shall be for a 2-year period with the option to extend for a further 1 12-month duration period subject to successful delivery of the initial period as determined by the University of Dundee Marketing Client.Variant bids: not allowed

79000000 Business services: law, marketing, consulting, recruitment, printing and security 79340000 Advertising and marketing services 79342000 Marketing services 79342100 Direct marketing services 79413000 Marketing management consultancy services 79600000 Recruitment services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 80%Price: 20%

Published sub-criteria (2)

Technical: 80%
price: 20%

Published award criteria (2)

Technical: 80
Price: 20

Staff: Names and qualifications of delivery staff must be submitted

What this means for your bid

Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: Yes · November 2026
First published: 13 Nov 2023, 15:40 GMT
Last source update: 27 Mar 2024, 16:16 GMT
Award evaluation window: 13 Dec 2023 – …
Authority reference: UoD–PF005–TC-2022
FTS notice number: 2024/S 000-010115
Classification (CPV): Advertising and marketing servicesBusiness services: law, marketing, consulting, recruitment, printing and securityDirect marketing servicesHigher education servicesMarketing management consultancy servicesMarketing servicesRecruitment services
Delivery area: Scotland (UKM71)
Official registry OCID: ocds-h6vhtk-0417e7 Find a Tender

Contract terms

Electronic trading: e-invoicing allowed · electronic payment

Publisher note: (SC Ref:762287)

How it was run

Official notice

Run through: Public Contracts Scotland · Who buys & how to bid on PCS

Supplier login requiredLanguage: EN

Access & registration note: Free single registration for Scotland; PCS-Tender (Jaggaer) for full bidding

Submission deadline: 13 Dec 2023, 12:00 GMT
Submission channel: {"electronicSubmission"}
Accepted languages: en
Bid validity: 180 days from the deadline
Bids opened: 13 Dec 2023, 12:00 GMT

Detailed submission instructions & authority contactsFrom official release

www.publiccontractsscotland.gov.uk ↗

Timeline

13 Dec 2023 → 27 Mar 2024 · 3 dates

Submission deadline
13 Dec 2023, 12:00 GMT
Bids opened
13 Dec 2023, 12:00 GMT
Notice published
27 Mar 2024, 16:16 GMT

Notice history

1 event · 2 releases on Find a Tender

Status changed to complete
27 Mar 2024, 16:16 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Bids received 1111 from SMEs

Contracts signed 1latest 18 Mar 2024

Awarded to	Value	Date	Status
Education Cubed Ltd SME	—	—	Awarded

Contracts

Contract 010115-2024-UoD-PF005-TC-2022-1 · Education Cubed Ltd SME
Signed
18 Mar 2024
Value
—
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
11bids · 11 electronic · 11 from abroad	11	—	£646 – £2,025

Contracting authority & participating public bodies

University of Dundee

Contracting authorityEducationBody governed by public lawEducation Procurement, 3rd Floor, Tower Building, Nethergate, Dundee, Scotland, DD1 4HNContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

Dundee Sheriff CourtReview body Dundee

Bidders & participating suppliers

1 commercial party on the notice

Education Cubed LtdAwarded supplier Education Cubed, Spaces, Mocatta House Trafalgar Place, Brighton, UK, BN1 4DUContact phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Economic and financial selection criteriatenderEconomic and financial selection criteria
Technical selection criteriatenderTechnical selection criteria