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Official procurement procedure

Media Buying Call off 2026

No classification published
Location not published
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Department for Education: "Media Buying Call off 2026". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityDepartment for EducationScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Department for Education
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Department for Education. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
40%Historical Average
Based on 5 comparable procedures
Competition Density
7.2Bids / Report
0% of reports have one bid
Supplier ConcentrationModerate Concentration
Flood Control (NI)Top vendor: 46.2% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 185 active published awards; 13 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
Flood Control (NI)3 wins£60,000,000
Ground Control Limited2 wins£40,000,000
Personnel Hygiene Services Limited trading as PHS Group plc1 win£10,586,364
McAvoy Modular Offsite Limited2 wins£9,743,488
IRARA SERVICES LIMITED1 win£4,585,304
Procedure terms
Contracting AuthorityDepartment for Education
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNo
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published21 May 2026, 13:36 BST
Last source update21 May 2026, 13:36 BST
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-068905
What is being bought
The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives.
What changed
From the official release history
  1. Official notice release published
    21 May 2026, 13:36 BST
  2. Status changed to complete
    22 Apr 2026, 16:49 BST
  3. Official notice release published
    22 Apr 2026, 16:49 BST
  4. Buyer information updated
    22 Apr 2026, 16:49 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    21 May 2026, 13:36 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 18 May 2026, 00:00 BST · £300,000,000
Commercial outcome and competition
Awards
Wavemaker Ltd
Not published · Not published · active
Contracts
Media Buying 2026
£300,000,000 · signed 18 May 2026, 00:00 BST · active
Contract period: 14 Jun 2026, 00:00 BST14 Jun 2030, 23:59 BST
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Department for Education

Contracting authority GB-PPON-PDZG-3487-DPVD
View buyer profile
Documents (1)
Official links; attachments are not copied
  • Not published

    tender
    conflictOfInterest
Related procedures (1)