MCA Marketing & Communications Framework

{
  "id": "023871-2024",
  "tag": [
    "tender"
  ],
  "date": "2024-07-31T09:09:18+01:00",
  "ocid": "ocds-h6vhtk-048627",
  "buyer": {
    "id": "GB-FTS-120039",
    "name": "The West of England Combined Authority"
  },
  "tender": {
    "id": "ocds-h6vhtk-048627",
    "lots": [
      {
        "id": "1",
        "value": {
          "amount": 4000000,
          "currency": "GBP"
        },
        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "The Combined Authority is aiming to procure a number of suppliers to undertake services generally expected from Communications and Consultation Agencies to support public consultations and engagements across a range of sectors, particularly infrastructure and the environment.  <br/>This framework contract will provide the freedom to award work without the need to re-advertise and re-apply the selection and award criteria for each project. <br/><br/> <br/>The Call-off contract will be set up to cover the following specialisms/lots: <br/><br/> <br/><br/>Lot 1: Design Agencies <br/><br/>Design agencies can cover the following designs: <br/><br/>Print <br/><br/>Product <br/><br/>Digital <br/><br/>Branding <br/><br/>Graphic <br/><br/>Logo <br/><br/>Brochure <br/><br/>Website <br/><br/>Lot 2: Marketing Campaigns <br/><br/>Identify valuable marketing strategies <br/><br/>Execute and manage marketing campaigns <br/><br/>Monitor marketing efforts and use data to improve campaign results <br/><br/>Lot 3: Media, Planning and Buying <br/><br/>The process of selecting the optimal combination of media outlets for advertising a particular marketing message. It involves researching, identifying, analysing, comparing, planning, and working around a brand’s budget <br/><br/>Procuring media space and time to run adverts.  <br/><br/>Monitoring advertising performance and adjusting the strategy as needed to optimize advertising campaign performance <br/><br/> <br/><br/>Lot 4: Consultation, Communications, Engagement <br/><br/>-Consultation is a process of dialogue that leads to a decision where the views of a community should be considered. This can take the form of public meetings, surveys or questionnaires, seminars and workshops, focus groups and user panels. <br/><br/> <br/><br/>Lot 5: PR <br/><br/>Public Relations and Media management is the process of identifying media opportunities, briefing journalists, drafting news releases and managing media interviews. <br/><br/>Lot 6: Event Management <br/><br/>Event management is the process of managing specific external or internal events, organising venues, sourcing speakers, managing creation of assets for the event and running the day. <br/><br/>Lot 7: Photography <br/><br/>Photographic work and other related activities for promotional material etc",
        "contractPeriod": {
          "durationInDays": 1440
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341100",
            "scheme": "CPV",
            "description": "Advertising consultancy services"
          },
          {
            "id": "73110000",
            "scheme": "CPV",
            "description": "Research services"
          }
        ]
      }
    ],
    "title": "MCA Marketing & Communications Framework",
    "value": {
      "amount": 4000000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "bidOpening": {
      "date": "2024-08-01T12:00:00+01:00"
    },
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "techniques": {
      "frameworkAgreement": {
        "periodRationale": "Framework",
        "maximumParticipants": 42
      },
      "hasFrameworkAgreement": true
    },
    "awardPeriod": {
      "startDate": "2024-08-01T12:00:00+01:00"
    },
    "description": "Marketing and communications framework contract",
    "tenderPeriod": {
      "endDate": "2024-08-01T12:00:00+01:00"
    },
    "hasRecurrence": false,
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "bidValidityPeriod": {
        "endDate": "2024-08-31T23:59:59+01:00"
      }
    },
    "submissionMethod": [
      "written"
    ],
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-120039",
      "name": "The West of England Combined Authority",
      "roles": [
        "buyer",
        "reviewBody",
        "mediationBody",
        "reviewContactPoint"
      ],
      "address": {
        "region": "UK",
        "locality": "Bristol",
        "postalCode": "BS1 6AL",
        "countryName": "United Kingdom",
        "streetAddress": "70 Redcliff Street"
      },
      "details": {
        "url": "https://www.westofengland-ca.gov.uk/about-us/contact-us/",
        "buyerProfile": "https://www.westofengland-ca.gov.uk/about-us/contact-us/",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "The West of England Combined Authority"
      },
      "contactPoint": {
        "url": "https://weca-atamis.my.site.com/s/Welcome",
        "name": "Samantha Lee",
        "email": "samantha.lee@westofengland-ca.gov.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}