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Published 1 May 2026, 13:59 BST

Official UK procurement notice

Marketing Services · UK public procurement notice

Official notice

Authority: The Crown Estate (Central government)

4 lotsServicesCompetitive flexible procedureAbove thresholdSME suitable
Sectors: Business Services & Consultancy (79) Delivery: UK
Published estimate£8,093,335total for 4 lots · £9,712,002 inc. VAT
Submissions closed 26 May 2026awarded 1 Oct 2026
Award (standstill) to Bandstand UK Ltd +10 more4 awards
Contract term 4 yrsends 3 Oct 2030 · starts 4 Oct 2026

What is being bought4 lots · detail below

Published requirement description

To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels.

Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads

Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives

Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives

Lot 4: Digital Design: Immersive, CGI and Digital Experience. CGI and VR suppliers to develop visual narratives to deliver pre-lets

  • How the procedure runs: Procurement of Marketing Services via a competitive flexible procedure comprising of a Procurement Selection Questionnaire (PSQ) where bidders can apply to participate on a 'pass/fail' basis, followed by an Invitation to Tender (ITT) for the successful suppliers at PSQ stage, The Crown Estate (TCE) may, in accordance with the Procurement Act 2023, down‑select suppliers at any stage of the competitive flexible procedure using the evaluation approach and criteria set out in the tender documents Stage 1 (This Stage) refers to the conditions of participation as provided within this document. Suppliers seeking to participate must complete the 'Supplier Questionnaire' tab in this document which will be evaluated objectively on a pass / fail basis. Stage 2 suppliers that have been successful at Stage 1 will be brought forward to Invitation to Tender (ITT) stage and scored against project specific Quality and Commercial criteria to determine a shortlist of highest scoring bidders to proceed to Stage 3. Stage 3 will consists of supplier presentations being held with the highest scoring suppliers to determine which suppliers will be contract awarded. Stage 4 will be an optional negotiation and Best and Final Offer stage. Suppliers have the option to participate in tendering for some or all Lots: Lot 1) Digital Strategy, Lot 2) Brand Positioning & Profiling, Lot 3) Creative & Strategic and Lot 4) Digital Design by completing the 'Supplier Questionnaire' tab and providing the requirement information for each Lot they wish to apply for. Please note the evaluation criteria and weighting are subject to change at ITT stage.

CPV: Advertising and marketing services · Marketing management consultancy services

Lots and requirements (4)Procurement structure

4 lots · all with a published value (£8,093,335 together) · same evaluation weights on every lot
Lot #1DigitalAwarded 4 yrsSMEPublished value£480,000

The source published no individual description for this lot.

Contract period: 4 Oct 2026 – 3 Oct 2030 (4 yrs)Value: £480,000 exc. VAT · £576,000 inc. VAT
Delivery: UKEligibility: SME eligible
79340000 Advertising and marketing services79413000 Marketing management consultancy services
Lot #2Brand Positioning & ProfilingAwarded 4 yrsSMEPublished value£280,000

The source published no individual description for this lot.

Contract period: 4 Oct 2026 – 3 Oct 2030 (4 yrs)Value: £280,000 exc. VAT · £336,000 inc. VAT
Delivery: UKEligibility: SME eligible
79340000 Advertising and marketing services79413000 Marketing management consultancy services
Lot #3Creative & StrategicAwarded 4 yrsSMEPublished value£6,000,000

The source published no individual description for this lot.

Contract period: 4 Oct 2026 – 3 Oct 2030 (4 yrs)Value: £6,000,000 exc. VAT · £7,200,000 inc. VAT
Delivery: UKEligibility: SME eligible
79340000 Advertising and marketing services79413000 Marketing management consultancy services
Lot #4Digital Design: Immersive, CGI and Digital ExperienceAwarded 4 yrsSMEPublished value£1,333,335

The source published no individual description for this lot.

Contract period: 4 Oct 2026 – 3 Oct 2030 (4 yrs)Value: £1,333,335 exc. VAT · £1,600,002 inc. VAT
Delivery: UKEligibility: SME eligible
79340000 Advertising and marketing services79413000 Marketing management consultancy services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored · same split on all 4 lots
Quality: 60%Price: 30%Social value: 10%
Published sub-criteria (4)
  • Quality: 50%
  • Presentation Stage: 10%
  • Commercial: 30%
  • Social Value: 10%
Published award criteria (4)
  • Quality
  • Commercial
  • Social Value
  • Presentation Stage
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
1 May 2026, 13:59 BST
Last source update
9 Oct 2026, 17:40 BST
Award evaluation window
Submission end – 15 Sept 2026
FTS notice number
2026/S 000-040549
Latest notice
Contract award notice (UK6)
Classification (CPV)
Advertising and marketing servicesMarketing management consultancy services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-06905d Find a Tender
How it runs

Procurement of Marketing Services via a competitive flexible procedure comprising of a Procurement Selection Questionnaire (PSQ) where bidders can apply to participate on a 'pass/fail' basis, followed by an Invitation to Tender (ITT) for the successful suppliers at PSQ stage, The Crown Estate (TCE) may, in accordance with the Procurement Act 2023, down‑select suppliers at any stage of the competitive flexible procedure using the evaluation approach and criteria set out in the tender documents

Stage 1 (This Stage) refers to the conditions of participation as provided within this document. Suppliers seeking to participate must complete the 'Supplier Questionnaire' tab in this document which will be evaluated objectively on a pass / fail basis.

Stage 2 suppliers that have been successful at Stage 1 will be brought forward to Invitation to Tender (ITT) stage and scored against project specific Quality and Commercial criteria to determine a shortlist of highest scoring bidders to proceed to Stage 3.

Stage 3 will consists of supplier presentations being held with the highest scoring suppliers to determine which suppliers will be contract awarded.

Stage 4 will be an optional negotiation and Best and Final Offer stage.

Suppliers have the option to participate in tendering for some or all Lots: Lot 1) Digital Strategy, Lot 2) Brand Positioning & Profiling, Lot 3) Creative & Strategic and Lot 4) Digital Design by completing the 'Supplier Questionnaire' tab and providing the requirement information for each Lot they wish to apply for.

Please note the evaluation criteria and weighting are subject to change at ITT stage.

How it was run

Official notice
Run through: portal not identified
Electronic submission allowedLanguage: EN
Requests to participate (first stage)
26 May 2026, 23:59 BST
Submission deadline
26 May 2026, 23:59 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

secure.sourcedogg.com/profile/676e86f0-50b… ↗

Timeline

1 May 2026 → 20 Oct 2026 · 7 dates
  1. Tender notice published173 days ago
    1 May 2026, 13:59 BST
  2. Submission deadline147 days ago
    26 May 2026, 23:59 BST
  3. Award decision expected by35 days ago
    15 Sept 2026, 23:59 BST
  4. Contract starts17 days ago
    4 Oct 2026, 00:00 BST
  5. Assessment summaries sent13 days ago
    8 Oct 2026, 00:00 BST
  6. Latest notice published12 days ago
    9 Oct 2026, 17:40 BST
  7. Standstill endsearlier today
    20 Oct 2026, 23:59 BST

Notice history

6 events · 3 releases on Find a Tender · since 1 May 2026
  1. Tender notice published
    1 May 2026, 13:59 BST
    UK4
  2. Tender notice published
    1 May 2026, 14:03 BST
    UK4
  3. Contract award notice published
    9 Oct 2026, 17:40 BST
    UK6
  4. Status changed to complete
    9 Oct 2026, 17:40 BST
  5. Procurement method changed
    9 Oct 2026, 17:40 BST
  6. Contract signature expected
    21 Oct 2026, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 4
Awarded value £8,093,3354 awards exc. VAT
Bids received 4742 from SMEs
Named bidders 27published on the award notice
Awarded toValueDateStatus
Lot 1 · Digital1 award
STEPLADDER COMMUNICATIONS LTDSME1 Nov 2026 – 31 Oct 2030 · up to 30 Oct 2031Extensions: Optional, with notice at least 3 months before the initial term expires.£480,0001 Oct 2026standstill to 20 Oct 2026Standstill
Lot 2 · Brand Positioning & Profiling1 award
AVER COMMUNICATION LIMITEDSME1 Nov 2026 – 31 Oct 2030 · up to 30 Oct 2031Extensions: For 1 year, with notice at least 3 months prior to expiry£280,0001 Oct 2026standstill to 20 Oct 2026Standstill
Lot 3 · Creative & Strategic1 award
Bandstand UK LtdSME, DNCO LIMITEDSME, K4 CREATIVE LIMITEDSME, SMART SOHO LTDSME, THE SUTTON YOUNG DESIGN PARTNERSHIP LIMITEDSME, Uniform Communications LtdSME +4 morejoint award1 Nov 2026 – 31 Oct 2030 · up to 30 Oct 2031Extensions: For 1 year period, with at least 3 months prior notice.£6,000,0001 Oct 2026standstill to 20 Oct 2026Standstill
Lot 4 · Digital Design: Immersive, CGI and Digital Experience1 award
Cityscape Digital LimitedSME, Uniform Communications LtdSME, WORKPLACE FUTURES GROUP LIMITEDjoint award1 Nov 2026 – 31 Oct 2030 · up to 30 Oct 2031Extensions: For a period of 1 year, with at least 3 months notice£1,333,3351 Oct 2026standstill to 20 Oct 2026Standstill

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Digital8final-stage tenders70—
2 · Brand Positioning & Profiling7final-stage tenders60—
3 · Creative & Strategic27final-stage tenders240—
4 · Digital Design: Immersive, CGI and Digital Experience5final-stage tenders50—

Who bid

Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.

Contracting authority & participating public bodies

The Crown Estate

Contracting authorityPublic authority - central government GB-PPON: PYYN-4743-GYVQ 1 St James Market, London, London, SW1Y 4AHContact email

Bidders & participating suppliers

29 commercial parties on the notice · 12 awarded
  • 3 C C LLPBidder / tendererGB-COH: OC348326GB-PPON: PVGZ-5456-MNDP 1a Knowland Drive, Lymington, South East, SO41 0RH
  • AVER COMMUNICATION LIMITEDAwarded supplierGB-COH: 07803578GB-PPON: PZXG-2888-DLGL Knoll House, Camberley, South East, GU15 3SYContact email
  • BANDSTAND UK LIMITEDAwarded supplierGB-COH: 06902416GB-PPON: PHLQ-8214-YHPZ 3rd Floor, 27-29 Berwick Street, London, London, W1F 8RQContact email
  • CHOCOLATE LIMITEDBidder / tendererGB-COH: 03738789GB-PPON: PRNB-3368-CZPG Unit D South Cambridge Business Park, Babraham Road, Cambridge, East of England, CB22 3JH
  • CITYSCAPE DIGITAL LIMITEDAwarded supplierGB-COH: 04303751GB-PPON: PGPG-4472-WZDW Printworks House, 7 Bermondsey Street, London, London, SE1 2DDContact email
  • CREATIVE TRIANGLE LIMITEDBidder / tendererGB-COH: 05961904GB-PPON: PBCD-8448-LZQN 150 Upper New Walk, Leicester, East Midlands, LE1 7QA
  • DNCO LIMITEDAwarded supplierGB-COH: 05727006GB-PPON: PQLB-3377-TBCD 77 Weston Street, London, London, SE1 3RSContact email
  • EIGHT AND FOUR LTDBidder / tendererGB-COH: 06727940GB-PPON: PVML-7575-ZHDJ 3rd Floor 86 - 90 Paul Street, London, London, EC2A 4NE
  • FOUR COMMUNICATIONS LIMITEDBidder / tendererGB-COH: 04286449GB-PPON: PWRQ-4311-JCJV The Hickman Building, 2 Whitechapel Road, London, London, E1 1FX
  • HUNTER DESIGN ASSOCIATES LIMITEDBidder / tendererGB-COH: 02395203GB-PPON: PMDG-1513-NMNM 128 High Street, Eton, South East, SL4 6AR
Show 19 more suppliers
  • HatchedBidder / tendererGB-COH: 6865340GB-PPON: PJBZ-9485-XRXP Unit 411, 3, Exmouth House, 11 Pine St,, London, London, EC1R 0JH
  • J2 AGENCY LIMITEDAwarded supplierGB-COH: 05607139GB-PPON: PLHC-8811-PZBD 4 Pear Tree Court, London, London, EC1R 0DSContact email
  • K4 CREATIVE LIMITEDAwarded supplierGB-COH: 02888718GB-PPON: PTVN-9993-GRJZ 167-169 Great Portland Street, London, London, W1W 5PFContact email
  • LCA COMMUNICATIONS LIMITEDBidder / tendererGB-COH: 03727953GB-PPON: PWWX-2892-NCCR 8th Floor Berkshire House, London, London, WC1V 7AA
  • MANIFEST GROUP LIMITEDBidder / tendererGB-COH: 10005372GB-PPON: PBRT-9392-RTGV 8-14 Vine Hill, London, London, EC1R 5DX
  • MSQ PARTNERS GROUP LIMITEDBidder / tendererGB-COH: 09044213GB-PPON: PHBR-4415-GDJJ 34 Bow Street, London, London, WC2E 7AU
  • PREMM DESIGN LIMITEDBidder / tendererGB-COH: 03917164GB-PPON: PRMQ-2762-WQPH 22 Larkfield Larkfield, Cranleigh, South East, GU6 7QU
  • SECTORLIGHT MARKETING LIMITEDBidder / tendererGB-COH: 13435326GB-PPON: PCYL-2834-MZHJ 64-65 Cowcross Street, London, London, EC1M 6EG
  • SIREN DESIGN LIMITEDBidder / tendererGB-COH: 06402932GB-PPON: PQDL-4255-XVMM 58 Wardour Street, London, London, W1D 4JQ
  • SMART SOHO LTDAwarded supplierGB-COH: 08408276GB-PPON: PWZD-2834-PYYT 55 Greek Street, London, London, W1D 3DTContact email
  • STEPLADDER COMMUNICATIONS LTDAwarded supplierGB-COH: 06902920GB-PPON: PJBN-2546-BCNZ Cansiron House, Hartfield, South East, TN7 4LDContact email
  • STUDIO SIX LIMITEDBidder / tendererGB-COH: 06523240GB-PPON: PRNV-8777-MNRR Boyces Building 40-42 Regent Street, Bristol, South West, BS8 4HU
  • THE OPEN AGENCY LIMITEDBidder / tendererGB-COH: 02917100GB-PPON: PWYT-4453-XZVL 25 Horsell Road, London, London, N51XL
  • THE SUTTON YOUNG DESIGN PARTNERSHIP LIMITEDAwarded supplierGB-COH: 05800455GB-PPON: PBDM-2599-MHLL 61 High Street, Woking, South East, GU24 8AFContact email
  • THE YARD CREATIVE LIMITEDBidder / tendererGB-COH: 06044037GB-PPON: PJXT-1925-ZMNW First Floor, South Wing, 55 Baker Street, London, London, W1U 8EW
  • UNIFORM COMMUNICATIONS LIMITEDAwarded supplierGB-COH: 03652521GB-PPON: PQRR-1967-LVNM Third Floor Link 19, Liverpool, North West, L1 4DNContact email
  • VCCP GROUP LLPAwarded supplierGB-COH: OC370529GB-PPON: PGRD-5998-ZTWV 66 Berners Street, London, London, W1T 3NLContact email
  • VIEW CREATIVE LIMITEDBidder / tendererGB-COH: 04909754GB-PPON: PPLR-6575-DCNY 37 Rhos Road, Rhos-On-Sea, Wales, LL28 4RS
  • WORKPLACE FUTURES GROUP LIMITEDAwarded supplierGB-COH: 06261803GB-PPON: PRXP-3141-LTXP Tide Building, London, London, SE1 9DUContact email

Official documents & specifications (8)

Official links; attachments are not copied

Tender pack and attachments

  • Bidding documents and specificationstenderBidding documents and specificationsAccess: https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/76884
  • Bidding documents and specifications tenderBidding documents and specifications

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender