Official UK procurement notice
Marketing Services - (2022-2026)
Authority: Scottish Government (Central government)·Consortium: 3 public authorities
What is being bought6 lots · detail below
Published requirement descriptionThe Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production.
The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations.
Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at
www.scotland.gov.uk/Topics/Government/pu… ↗
Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group.
- Recurrence: within 4 years
CPV: Advertising and marketing services · Advertising campaign services · Advertising services · Event services · Public relations services · Research services
How this framework works
From the published notice- Places
- up to 32 suppliers · 21 bids on the busiest of 6 lots (0.7 per place) · 29 appointed
Lots and requirements (6)Procurement structure
6 lots · all with a published value · win at most 5 of them · evaluation weights differ by lotEvery one of these 2 lots carries the same published figure, £5,000,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Creative Services for call off contracts above 50000GBPCancelledPublished value£14,000,000
It is envisaged that Lot 1 will have six suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 1 will be for call off contracts above 50,000 GBP.
Lot #2Creative Services for call off contracts below 50000GBPCancelledPublished value£2,000,000
It is envisaged that Lot 2 will have five suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 2 will be for call off contracts below 50,000 GBP.
Lot #3Digital MarketingCancelledPublished value£10,000,000
It is envisaged that Lot 3 will have five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body’s objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.
Lot #4Public RelationsCancelledceiling above
It is envisaged that Lot 4 will have five suppliers appointed. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.
Lot #5Market ResearchCancelledceiling above
It is envisaged that Lot 5 will have six suppliers appointed. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.
Lot #6Events and Video ProductionCancelledPublished value£4,000,000
It is envisaged that Lot 6 will have five suppliers appointed. Events and Video Production Services cover event management, virtual events, exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Split |
|---|---|---|---|
| 1 · Creative Services for call off contracts above 50000GBP | 80% | 20% | |
| 2 · Creative Services for call off contracts below 50000GBP | 70% | 30% | |
| 3 · Digital Marketing | 70% | 30% | |
| 4 · Public Relations | 70% | 30% | |
| 5 · Market Research | 70% | 30% | |
| 6 · Events and Video Production | 70% | 30% |
- Economic & financial standing
This section refers to Section B of Part IV of the SPD (Scotland) and covers question 4B.5
Minimum: 4B.5.1 to 4B.5.3 It is a requirement of this framework/contract that bidders hold or can commit to obtain prior to the commencement of any subsequently awarded framework/contract the types and levels of insurance indicated below: Public Liability Insurance = not less than 1 milli…
- Price carries 20–30 points depending on the lot; most lots put it at 30 points.
- “Marketing Services - (2022-2026)” is a framework: the contest is a place on its panel, up to 32 suppliers, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · within 4 years
- First published
- 8 Apr 2021, 10:40 BST
- Last source update
- 30 Jul 2026, 15:50 BST
- Award evaluation window
- 6 Jan 2022 – …
- Authority reference
SP-21-017- FTS notice number
2026/S 000-072335- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02a38dFind a Tender
- Review procedure
An economic operator that suffers or risks suffering loss or damage attributable to a breach of duty under the Public Contracts(Scotland)Regulations 2015 may bring proceedings in the Sheriff Court or Court of Session
Publisher note: 1. All suppliers on this framework are committed to offering differing packages of Fair Work First Practices for the duration of the framework, packages include the payment of the real Living Wage or higher for employees involved in the delivery of the framework. (SC Ref:838889)
How it was run
Official noticeTender documents are also served through a separate tool: https://www.publictendersscotland.publiccontractsscotland.gov.uk ↗
- Appointment period ends
- 6 Jan 2022, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bid validity
- 270 days from the deadline
- Bids opened
- 6 Jan 2022, 12:00 GMT
Timeline
30 Jun 2021 → 30 Jul 2026 · 4 dates- Next notice expected30 Jun 2021, 00:00 BST
- Admission / appointment period endsperiod end, not a bid countdown6 Jan 2022, 12:00 GMT
- Bids opened6 Jan 2022, 12:00 GMT
- Notice published86 days ago30 Jul 2026, 15:50 BST
Notice history
8 events · 10 releases on Find a Tender · since 25 Nov 2021- Deadline published: 1 Feb 2022, 12:00 GMT25 Nov 2021, 16:35 GMT
- Buyer details updated25 Nov 2021, 16:35 GMT
- Published value updated to £40,000,00025 Nov 2021, 16:35 GMTwas £30,000,000
- Status changed to active25 Nov 2021, 16:35 GMT
- Procurement method changed25 Nov 2021, 16:35 GMT
- Deadline moved to 6 Jan 2022, 12:00 GMT25 Nov 2021, 16:35 GMT-26 days · was 1 Feb 2022, 12:00 GMT
- Status changed to complete9 Sept 2022, 11:17 BST
- Buyer details updated30 Jul 2026, 15:48 BST
Published amendments (1 · 1 deadline change)
| When | What | Before | After | Shift |
|---|---|---|---|---|
| — | DeadlineTime limit · IV.2.2 | 6 Jan 2022 | 1 Feb 2022 | +26 d |
| — | Bid openingConditions for opening of tenders · IV.2.7 | 6 Jan 2022 | 1 Feb 2022 | +26 d |
Revised date change following a request for an extension to the tender return date.
Routine re-releases (10)
- 2026-07: 3 releases · 30 Jul 2026, 30 Jul 2026
- 2022-09: 1 release · 9 Sept 2022
- 2021-11: 2 releases · 25 Nov 2021, 25 Nov 2021
- 2021-04: 1 release · 8 Apr 2021
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast12 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
All 2 of these contracts carry the same published figure, £5,312,500, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.
Creative Services for call off contracts above 50000GBP
- Signed
- 16 Aug 2022
- Value
- £14,000,000
- Status
- active
Creative Services for call off contracts below 50000GBP
- Signed
- 16 Aug 2022
- Value
- £2,000,000
- Status
- active
Digital Marketing
- Signed
- 16 Aug 2022
- Value
- £10,000,000
- Status
- active
Public Relations
- Signed
- 16 Aug 2022
- Value
- £5,000,000
- Status
- active
Market Research
- Signed
- 16 Aug 2022
- Value
- £5,000,000
- Status
- active
Events and Video Production
- Signed
- 16 Aug 2022
- Value
- £4,000,000
- Status
- active
Creative Services for call off contracts above 50000GBP
- Signed
- 16 Aug 2022
- Value
- £14,875,000
- Status
- active
- Change 3 month extension to the framework to maintain a route to market and continuity of services for the Scottish Public Sector and Third Sector bodies whilst the re-let is completed., Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: The re-let had technical issues when attempting to open some of the bids on Lots 1 and 2, which led to us re-advertising those Lots. Also, the evaluation completion date has been adjusted to accommodate further review requirements to ensure a thorough assessment
Creative Services for call off contracts below 50000GBP
- Signed
- 16 Aug 2022
- Value
- £2,125,000
- Status
- active
- Change 3 month extension to the framework to maintain a route to market and continuity of services for the Scottish Public Sector and Third Sector bodies whilst the re-let is completed., Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: The re-let had technical issues when attempting to open some of the bids on Lots 1 and 2, which led to us re-advertising those Lots. Also, the evaluation completion date has been adjusted to accommodate further review requirements to ensure a thorough assessment
Digital Marketing
- Signed
- 16 Aug 2022
- Value
- £10,625,000
- Status
- active
- Change 3 month extension to the framework to maintain a route to market and continuity of services for the Scottish Public Sector and Third Sector bodies whilst the re-let is completed., Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: The re-let had technical issues when attempting to open some of the bids on Lots 1 and 2, which led to us re-advertising those Lots. Also, the evaluation completion date has been adjusted to accommodate further review requirements to ensure a thorough assessment
Public Relations
- Signed
- 16 Aug 2022
- Value
- ceiling above
- Status
- active
- Change 3 month extension to the framework to maintain a route to market and continuity of services for the Scottish Public Sector and Third Sector bodies whilst the re-let is completed., Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: The re-let had technical issues when attempting to open some of the bids on Lots 1 and 2, which led to us re-advertising those Lots. Also, the evaluation completion date has been adjusted to accommodate further review requirements to ensure a thorough assessment
Market Research
- Signed
- 16 Aug 2022
- Value
- ceiling above
- Status
- active
- Change 3 month extension to the framework to maintain a route to market and continuity of services for the Scottish Public Sector and Third Sector bodies whilst the re-let is completed., Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: The re-let had technical issues when attempting to open some of the bids on Lots 1 and 2, which led to us re-advertising those Lots. Also, the evaluation completion date has been adjusted to accommodate further review requirements to ensure a thorough assessment
Events and Video Production
- Signed
- 16 Aug 2022
- Value
- £4,250,000
- Status
- active
- Change 3 month extension to the framework to maintain a route to market and continuity of services for the Scottish Public Sector and Third Sector bodies whilst the re-let is completed., Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: The re-let had technical issues when attempting to open some of the bids on Lots 1 and 2, which led to us re-advertising those Lots. Also, the evaluation completion date has been adjusted to accommodate further review requirements to ensure a thorough assessment
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Creative Services for call off contracts above 50000GBP | 16bids · 16 electronic · 16 from abroad | 15 | — | — |
| 2 · Creative Services for call off contracts below 50000GBP | 21bids · 21 electronic · 21 from abroad | 20 | — | — |
| 3 · Digital Marketing | 13bids · 13 electronic · 13 from abroad | 12 | — | — |
| 4 · Public Relations | 14bids · 14 electronic · 14 from abroad | 14 | — | — |
| 5 · Market Research | 11bids · 11 electronic · 11 from abroad | 9 | — | — |
| 6 · Events and Video Production | 8bids · 8 electronic · 8 from abroad | 8 | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeDispute resolution & review bodies
- Edinburgh Sheriff Court and Justice of the Peace CourtReview body
Framework contractors & participating bidders
38 commercial parties on the notice- 3x1 GroupFramework contractor
- 3x1 Public RelationsFramework contractor
- Arteus LtdFramework contractor
- BMG ResearchFramework contractor
- Bright Digital Marketing Ltd (T/A Bright Signals)Framework contractor
- Cello Signal Ltd (T/A Leith Agency)Framework contractor
- Cello Signal Ltd (t/a 'Leith')Framework contractor
- Dentsu Creative, a trading division of Dentsu UK LtdFramework contractor
- Drummond CentralFramework contractor
- FREAKWORKSFramework contractor
Show 28 more suppliers
- Ipsos MORIFramework contractor
- Ipsos MORIFramework contractor
- John Doe GroupFramework contractor
- John Doe GroupFramework contractor
- Jump ResearchFramework contractor
- Marble LDNFramework contractor
- Metro Production GroupFramework contractor
- Metro Production GroupFramework contractor
- Muckle MediaFramework contractor
- Muckle MediaFramework contractor
- Northstar Media LimitedFramework contractor
- Progressive PartnershipFramework contractor
- Progressive PartnershipFramework contractor
- Scott Porter Research and Marketing LtdFramework contractor
- SmartsFramework contractor
- Speakeasy ProductionsFramework contractor
- StandFramework contractor
- StoryFramework contractor
- Stripe CommunicationsFramework contractor
- The Gate WorldwideFramework contractor
- The Gate WorldwideFramework contractor
- The Lane AgencyFramework contractor
- The Union Advertising Agency LtdFramework contractor
- The Union Advertising Agency Ltd.Framework contractor
- Trinity McQueenFramework contractor
- Union DirectFramework contractor
- Union DirectFramework contractor
- YNG Media Group Ltd operating as Speakeasy ProductionsFramework contractor
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.