Marketing Optimist Trailblazer Marketing

{
  "id": "016305-2026",
  "tag": [
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    "contract"
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  "date": "2026-02-24T08:54:06Z",
  "ocid": "ocds-h6vhtk-065aa9",
  "buyer": {
    "id": "GB-PPON-PNXY-8263-XCNL",
    "name": "The North Yorkshire Council"
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              "country": "GB",
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              "scheme": "CPV",
              "description": "Education and training services"
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          "id": "GB-FTS-175216",
          "name": "The Marketing Optimist Ltd"
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    "id": "BVF 2025-26 831",
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    "title": "Marketing Optimist Trailblazer Marketing",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Advertisement of the Adult Learning Trailblazer projects, Marketing Support for Trailblazer Programme aimed at NEETs -\n\"You Choose\"\n\"You Choose\" forms part of the wider Trailblazer programme\nwhich helps to sign post people towards support to help them to\nimprove their employability whether than is a new job, an\nimproved role or a return to education.\nThe programme's target market is:\n• 16 - 25 year olds NEETS in employment/education)\n• Living in York and North Yorkshire.\nObjectives & Success Measures\n• Increase engagement of NEET young people and those at\nrisk.\n• Provide tailored support to enable progression into education,\ntraining, or employment.\n• Build confidence and transferable skills.\nKey Activities\n• Identification of NEETs and Pre NEET\n• Building referral networks\n• Multi-agency and cross council collaboration- shared\ngoals/outcomes/shared learning\n• Employer and stake holder involvement",
    "procurementMethod": "direct",
    "procurementMethodDetails": "Below threshold - without competition"
  },
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      "id": "GB-PPON-PNXY-8263-XCNL",
      "name": "The North Yorkshire Council",
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      "address": {
        "region": "UKE22",
        "country": "GB",
        "locality": "Northallerton",
        "postalCode": "DL7 8AD",
        "countryName": "United Kingdom",
        "streetAddress": "County Hall, Racecourse Lane"
      },
      "details": {
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      "identifier": {
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        "scheme": "GB-PPON"
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      "contactPoint": {
        "email": "procurement@northyorks.gov.uk",
        "telephone": "01609 533450"
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    {
      "id": "GB-FTS-175216",
      "name": "The Marketing Optimist Ltd",
      "roles": [
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      "address": {
        "region": "UKE42",
        "country": "GB",
        "locality": "Leeds",
        "postalCode": "WF10 2GH",
        "countryName": "United Kingdom",
        "streetAddress": "7 Lapwing Close, Allerton Bywater"
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        "scale": "sme"
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      "contactPoint": {
        "email": "richard@marketingoptimist.co.uk"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "1",
      "title": "Marketing Optimist Trailblazer Marketing",
      "value": {
        "amount": 31600,
        "currency": "GBP",
        "amountGross": 37920
      },
      "period": {
        "endDate": "2026-03-31T23:59:59+01:00",
        "startDate": "2026-02-08T00:00:00Z"
      },
      "status": "active",
      "awardID": "1",
      "documents": [
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          "id": "016305-2026",
          "url": "https://www.find-tender.service.gov.uk/Notice/016305-2026",
          "format": "text/html",
          "noticeType": "UK7",
          "description": "Contract details notice on Find a Tender",
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          "datePublished": "2026-02-24T08:54:06Z"
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