Official UK procurement notice
Marketing and Branding Agent - LBH Britannia Phase 2b
Authority: London Borough of Hackney (Local council)·Consortium: 2 public authorities
What is being bought
Published requirement descriptionThe London Borough of Hackney is seeking to procure a Marketing and Branding Agent to support the Strategy and Implementation Phases of the Britannia Phase 2b Project. In particular, this relates to the private for sale homes within this mixed tenure Phase.
Phase 2b of the Britannia project follows on from the successful delivery and operation of the new City of London Academy Shoreditch Park (CoLASP) and Britannia Leisure Centre (BLC) as part of Phase 1. Phase 2b, on the site of the old Britannia Leisure Centre, is the first phase of residential development and encompasses the Design and Build of residential blocks H3, H4, H5 and H6 - ranging in height from three storeys to twenty-five storeys. The project will be of mixed tenure, delivering 81 affordable homes, and 314 homes for private sale. The sale and marketing of 30 Shared Ownership homes will be managed and delivered by Hackney Sales, and is not included within this contract. Liaison and coordination with Hackney Sales will be expected to ensure a coherent cross estate approach.
These Consultancy Services will be procured using the Open Procedure and will be evaluated on a 60% quality and 40% cost basis. Given the estimated Contract Sum for the whole life of the contract is potentially above the Public Contract Regulations 2015 threshold, this Contract Notice is issued via the Find a Tender Service (FTS). The Employer will be the Mayor and Burgesses of the London Borough of Hackney, and the successful supplier will be required to sign up to the Council's Standard Services Agreement Terms and Conditions.
The Contract commencement is estimated to be August 2022, with an end date to coincide with the Sale of the last private for sale property (estimated March 2027). This Agent will work closely with the Sales Agent for the project to develop and deliver the Sales and Marketing Strategy for the private for sale units within this phase. The Sales Agent is currently being separately procured via the Notting Hill Genesis Estate Agents' Framework.
CPV: Business services: law, marketing, consulting, recruitment, printing and security
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality: 60%
- Cost: 40%
Published award criteria (2)
- Quality: 60
- Cost: 40
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 10 May 2022, 14:19 BST
- Last source update
- 10 Aug 2022, 15:45 BST
- Award evaluation window
- 13 Jun 2022 – …
- Authority reference
DN605941- FTS notice number
2022/S 000-022050- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03360cFind a Tender
- Review procedure
Tenderers who are unsuccessful shall be informed by the authority as soon as possible after the decision has been made as to the reasons why the tenderer was unsuccessful. A 10 day standstill period shall be observed prior to the entry into a contract by the relevant authority.
If an appeal regarding the award of the contract has not been successfully resolved, the Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take legal action. Any such action must be brought within the applicable limitation period. Where a contract has not been entered into, the Court may order the setting aside of the award decision or order the authorities to amend any document and may award damages.
If the contract has been entered into, the Court may, depending on the circumstances, award damages, make a declaration of ineffectiveness, order the relevant authority to pay a fine and/or order that the duration of the contract be shortened.
The purpose of the standstill period referred to above is to allow the parties to apply to the Courts to set aside the award decision before the contract is entered into.
How it was run
Official notice- Submission deadline
- 13 Jun 2022, 12:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bids opened
- 13 Jun 2022, 12:15 BST
Timeline
13 Jun 2022 → 10 Aug 2022 · 3 dates- Submission deadline13 Jun 2022, 12:00 BST
- Bids opened13 Jun 2022, 12:15 BST
- Notice published10 Aug 2022, 15:45 BST
Notice history
2 events · 2 releases on Find a Tender · since 10 Aug 2022- Status changed to complete10 Aug 2022, 15:45 BST
- Buyer details updated10 Aug 2022, 15:45 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Four Agency Worldwide Limited | — | — | Awarded |
Contracts
Contract 022050-2022-1 · Four Agency Worldwide Limited
- Signed
- 29 Jul 2022
- Value
- —
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| The London Borough of Hackney is seeking to procure a Marketing and Branding Agent to… | 7bids | — | — | £31,000 – £350,000 |
| Whole notice | — | — | — | £31,000 – £350,000 |
Contracting authority & participating public bodies
2 public bodies on the noticeDispute resolution & review bodies
- The Public Procurement Review Service of the Cabinet OfficeReview contact point
- The Royal Courts of JusticeReview body
Bidders & participating suppliers
1 commercial party on the notice- Four Communications Group LimitedAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria