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Official procurement procedure

Marketing and Branding Agent - LBH Britannia Phase 2b

Business services: law
marketing
consulting
+2 more
London (UKI41)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: London Borough of Hackney: "Marketing and Branding Agent - LBH Britannia Phase 2b". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityLondon Borough of HackneyScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: London Borough of Hackney
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for London Borough of Hackney. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
7.5Bids / Report
10% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 10 active published awards; 10 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityLondon Borough of Hackney
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published10 Aug 2022, 15:45 BST
Last source update10 Aug 2022, 15:45 BST
Recurring procurementNot published
ClassificationBusiness services: law, marketing, consulting, recruitment, printing and security
Delivery area
London (UKI41)
OCIDocds-h6vhtk-03360c
What is being bought
The London Borough of Hackney is seeking to procure a Marketing and Branding Agent to support the Strategy and Implementation Phases of the Britannia Phase 2b Project. In particular, this relates to the private for sale homes within this mixed tenure Phase. Phase 2b of the Britannia project follows on from the successful delivery and operation of the new City of London Academy Shoreditch Park (CoLASP) and Britannia Leisure Centre (BLC) as part of Phase 1. Phase 2b, on the site of the old Britannia Leisure Centre, is the first phase of residential development and encompasses the Design and Build of residential blocks H3, H4, H5 and H6 - ranging in height from three storeys to twenty-five storeys. The project will be of mixed tenure, delivering 81 affordable homes, and 314 homes for private sale. The sale and marketing of 30 Shared Ownership homes will be managed and delivered by Hackney Sales, and is not included within this contract. Liaison and coordination with Hackney Sales will be expected to ensure a coherent cross estate approach. These Consultancy Services will be procured using the Open Procedure and will be evaluated on a 60% quality and 40% cost basis. Given the estimated Contract Sum for the whole life of the contract is potentially above the Public Contract Regulations 2015 threshold, this Contract Notice is issued via the Find a Tender Service (FTS). The Employer will be the Mayor and Burgesses of the London Borough of Hackney, and the successful supplier will be required to sign up to the Council's Standard Services Agreement Terms and Conditions. The Contract commencement is estimated to be August 2022, with an end date to coincide with the Sale of the last private for sale property (estimated March 2027). This Agent will work closely with the Sales Agent for the project to develop and deliver the Sales and Marketing Strategy for the private for sale units within this phase. The Sales Agent is currently being separately procured via the Notting Hill Genesis Estate Agents' Framework.
What changed
From the official release history
  1. Status changed to complete
    10 Aug 2022, 15:45 BST
  2. Official notice release published
    10 Aug 2022, 15:45 BST
  3. Submission deadline changed to published date
    10 Aug 2022, 15:45 BST
  4. Buyer information updated
    10 Aug 2022, 15:45 BST
  5. Status changed to active
    10 May 2022, 14:19 BST
  6. Official notice release published
    10 May 2022, 14:19 BST
  7. Submission deadline changed to 13 Jun 2022, 12:00 BST
    10 May 2022, 14:19 BST
  8. Buyer information updated
    10 May 2022, 14:19 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The London Borough of Hackney is seeking to procure a Marketing and Branding Agent to support the Strategy and Implementation Phases of the Britannia Phase 2b Project. In particular, this relates to the private for sale homes within this mixed tenure Phase. Phase 2b of the Britannia project follows on from the successful delivery and operation of the new City of London Academy Shoreditch Park (CoLASP) and Britannia Leisure Centre (BLC) as part of Phase 1. Phase 2b, on the site of the old Britannia Leisure Centre, is the first phase of residential development and encompasses the Design and Build of residential blocks H3, H4, H5 and H6 - ranging in height from three storeys to twenty-five storeys. The project will be of mixed tenure, delivering 81 affordable homes, and 314 homes for private sale. The sale and marketing of 30 Shared Ownership homes will be managed and delivered by Hackney Sales, and is not included within this contract. Liaison and coordination with Hackney Sales will be expected to ensure a coherent cross estate approach. These Consultancy Services will be procured using the Open Procedure and will be evaluated on a 60% quality and 40% cost basis. Given the estimated Contract Sum for the whole life of the contract is potentially above the Public Contract Regulations 2015 threshold, this Contract Notice is issued via the Find a Tender Service (FTS). The Employer will be the Mayor and Burgesses of the London Borough of Hackney, and the successful supplier will be required to sign up to the Council's Standard Services Agreement Terms and Conditions. The Contract commencement is estimated to be August 2022, with an end date to coincide with the Sale of the last private for sale property (estimated March 2027). This Agent will work closely with the Sales Agent for the project to develop and deliver the Sales and Marketing Strategy for the private for sale units within this phase. The Sales Agent is currently being separately procured via the Notting Hill Genesis Estate Agents' Framework.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    10 Aug 2022, 15:45 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 29 Jul 2022, 00:00 BST · Not published
Commercial outcome and competition
Awards
Four Communications Group Limited
Not published · Not published · active
Contracts
Contract
Not published · signed 29 Jul 2022, 00:00 BST · active
Bid statistics
highestValidBidValue: 350000
lowestValidBidValue: 31000
bids: 7 (lot 1)
highestValidBidValue: 350000 (lot 1)
lowestValidBidValue: 31000 (lot 1)
Buyer and organisations in this procedure

London Borough of Hackney

Contracting authority GB-FTS-5203
View buyer profile

  • London Borough of Hackney
    buyer

    1 Reading Lane, Hackney, UKI41, E8 1GQ
    procurement.admin@hackney.gov.uk

  • Four Communications Group Limited
    supplier

    London, UK

  • The Royal Courts of Justice
    reviewBody

    The Strand, London, WC2A 2LL
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published