Official UK procurement notice
DfC - National Museums NI - Provision of Marketing and Communication Services
Authority: National Museums NI (Central government)·On behalf of: CPD
What is being bought4 lots · detail below
Published requirement descriptionNational Museums NI wishes to appoint a Supplier(s) to deliver design, advertising and
creative services, media buying, communications and Public Relations (PR) and digital
marketing services.
- The authority expects to re-tender this requirement around 24 Sept 2029, 23:59 BST.
CPV: Advertising and marketing services · Advertising services · Public relations services · Trade-advertising material, commercial catalogues and manuals
Lots and requirements (4)Procurement structure
4 lots · all with a published value (£1,725,000 together) · same conditions of participation on every lot · evaluation weights differ by lotLot #1Offline Media BuyingAwardedRenewalPublished value£350,000
National Museums NI is seeking a media buying agency who will strive to ensure we reach as many people as possible within our budgets through offline advertising. Remembering our remit as a public body and offering maximum value for the public.
- Technical & professional ability
Company experience.
Lot #2Digital Marketing ServicesAwardedRenewalPublished value£175,000
National Museums NI is seeking a dedicated digital marketing partner to ensure that our digital reach is maximised through a comprehensive and always-on digital advertising and digital marketing strategy, working towards establishing a digital audience framework, providing expertise in targeting and segmenting digital audiences beyond simple demographics.
- Technical & professional ability
Company experience.
Lot #3Communications and PR ServicesAwardedRenewalPublished value£500,000
National Museums NI is seeking a proactive communications partner who will amplify far and wide the impact of what we do on a day-to-day basis as well as supporting our corporate communications needs. From events to major stories, we want an agency with the ability to seek the opportunities and optimise them.
- Technical & professional ability
Company experience.
Lot #4Design, Advertising and Creative ServicesAwardedRenewalPublished value£700,000
National Museums NI is seeking a creative, dynamic Supplier who will help us shape and create standout museum brands, connect with audiences and amplify the impact of each museum. To be bold and unique, relevant and impactful.
- Technical & professional ability
Company experience.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Social value | Split |
|---|---|---|---|---|
| 1 · Offline Media Buying | 60% | 30% | 10% | |
| 2 · Digital Marketing Services | 70% | 20% | 10% | |
| 3 · Communications and PR Services | 60% | 30% | 10% | |
| 4 · Design, Advertising and Creative Services | 70% | 20% | 10% |
- Technical & professional ability
Company experience.
- Price carries 20–30 points depending on the lot. Read the split per lot below.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · next expected 24 Sept 2029
- First published
- 24 Sept 2025, 15:53 BST
- Last source update
- 6 Jan 2026, 12:43 GMT
- Award evaluation window
- Submission end – 12 Dec 2025
- Authority reference
5830444- FTS notice number
2025/S 000-059390- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05a163Find a Tender- Contract terms summary
Contract Value
The estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority.
How it was run
Official notice- Submission deadline
- 27 Oct 2025, 14:00 GMT
- Clarification deadline
- 20 Oct 2025, 15:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
24 Sept 2025 → 6 Jan 2026 · 8 dates- Tender notice published393 days ago24 Sept 2025, 15:53 BST
- Clarification questions by367 days ago20 Oct 2025, 15:00 BST
- Submission deadline360 days ago27 Oct 2025, 14:00 GMT
- Assessment summaries sent317 days ago9 Dec 2025
- Award decision expected by313 days ago12 Dec 2025, 23:59 GMT
- Standstill ends303 days ago22 Dec 2025, 23:59 GMT
- Contract starts290 days ago5 Jan 2026
- Latest notice published289 days ago6 Jan 2026, 12:43 GMT
Notice history
5 events · 3 releases on Find a Tender · since 24 Sept 2025- Tender notice published24 Sept 2025, 15:53 BSTUK4
- Contract award notice published11 Dec 2025, 14:15 GMTUK6
- Status changed to complete11 Dec 2025, 14:15 GMT
- Contract signature expected23 Dec 2025, 23:59 GMTscheduled
- Contract details notice published6 Jan 2026, 12:43 GMTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Offline Media Buying1 award | |||
| ANDERSON SPRATT GROUP LTDSME5 Jan 2026 – 31 Dec 2028 · up to 31 Dec 2030Extensions: There are two options to extend by 12 months each | £350,000 | 9 Dec 2025 | Awarded |
| Lot 2 · Digital Marketing Services1 award | |||
| ANDERSON SPRATT GROUP LTDSME5 Jan 2026 – 31 Dec 2028 · up to 31 Dec 2030Extensions: There are two options to extend by 12 months each | £175,000 | 9 Dec 2025 | Awarded |
| Lot 3 · Communications and PR Services1 award | |||
| NAVIGATOR BLUE LTDSMEVCSE5 Jan 2026 – 31 Dec 2028 · up to 31 Dec 2030Extensions: There are two options to extend by 12 months each | £500,000 | 9 Dec 2025 | Awarded |
| Lot 4 · Design, Advertising and Creative Services1 award | |||
| BIG AND BOLD LIMITEDSME5 Jan 2026 – 31 Dec 2028 · up to 31 Dec 2030Extensions: There are two options to extend by 12 months each | £700,000 | 9 Dec 2025 | Awarded |
Contracts
Lot 1: Design, Advertising and Creative Services · BIG AND BOLD LIMITEDSME
- Signed
- 23 Dec 2025
- Value
- £700,000
- Period
- 5 Jan 2026 – 4 Jan 2029 · up to 4 Jan 2031 with extensions
- Status
- active
- Extensions
- There are two options to extend by 12 months each.
No agreed KPIs: The contract value is less than £5million.
Lot 2: Offline Media Buying · ANDERSON SPRATT GROUP LTDSME
- Signed
- 23 Dec 2025
- Value
- £350,000
- Period
- 5 Dec 2026 – 4 Jan 2029 · up to 4 Jan 2031 with extensions
- Status
- active
- Extensions
- There are two options to extend by 12 months each.
No agreed KPIs: The contract value is less than £5million.
Lot 3: Digital Marketing Services · ANDERSON SPRATT GROUP LTDSME
- Signed
- 23 Dec 2025
- Value
- £175,000
- Period
- 5 Dec 2026 – 4 Jan 2029 · up to 4 Jan 2031 with extensions
- Status
- active
- Extensions
- There are two options to extend by 12 months each.
No agreed KPIs: The contract value is less than £5million.
Lot 4: Communications and PR Services · NAVIGATOR BLUE LTDSMEVCSE
- Signed
- 23 Dec 2025
- Value
- £500,000
- Period
- 5 Jan 2026 – 4 Jan 2029 · up to 4 Jan 2031 with extensions
- Status
- active
- Extensions
- There are two options to extend by 12 months each.
No agreed KPIs: The contract value is less than £5million.
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Offline Media Buying | 1final-stage tenders | 1 | 0 | — |
| 2 · Digital Marketing Services | 3final-stage tenders | 3 | 0 | — |
| 3 · Communications and PR Services | 5final-stage tenders | 5 | 0 | — |
| 4 · Design, Advertising and Creative Services | 6final-stage tenders · 7 at stage one | 6 | 0 | — |
Contracting authority & participating public bodies
3 public bodies on the noticeOther public bodies
- CPDBeneficiary authority
- CPD - Supplies and Services DivisionProcess contact pointProcuring entitySupplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland.
Bidders & participating suppliers
3 commercial parties on the notice- ANDERSON SPRATT GROUP LTDAwarded supplier
- BIG AND BOLD LIMITEDAwarded supplier
- NAVIGATOR BLUE LTDAwarded supplier
Official documents & specifications (9)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender