Official UK procurement notice
ID 5351281 - DfE Tourism NI - Advertising and Marketing Services
Authority: Tourism Northern Ireland (Central government)
What is being bought3 lots · detail below
Published requirement descriptionTourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1
CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services
Lots and requirements (3)Procurement structure
3 lots · all with a published value (£35,000,000 together) · a supplier may bid for at most 3 of them · evaluation weights differ by lotLot #1Strategic and Lead Creative AgencyAwardedRenewalPublished value£14,375,000
Lot #2Digital Media ServicesAwardedRenewalPublished value£6,250,000
Lot #3Offline Media ServicesAwardedRenewalPublished value£14,375,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Social value | Split |
|---|---|---|---|---|
| 1 · Strategic and Lead Creative Agency | 79.2% | 10% | 10.8% | |
| 2 · Digital Media Services | 79.2% | 10% | 10.8% | |
| 3 · Offline Media Services | 59.5% | 30% | 10.5% |
- Suitability
As per Tender Documentation
- Economic & financial standing
As per Tender Documentation
- Technical & professional ability
As per Tender Documentation
- Price carries 10–30 points depending on the lot; most lots put it at 10 points.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 13 Nov 2024, 16:04 GMT
- Last source update
- 16 Jul 2025, 11:02 BST
- Award evaluation window
- 19 Dec 2024 – …
- Authority reference
ID 5351281- FTS notice number
2025/S 000-040444- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04b63eFind a Tender
- Performance terms
The appointment to the contract will be subject to the preferred supplier demonstrating that the minimum requirements specified in the criteria continue to be met and that there being no material adverse change to the standing of the supplier. The appointment will also be subject to all other necessary due diligence being carried out by the Authority. Contract performance will be subject to the conditions specified in the contract and the successful Supplier’s performance on the contract will be regularly monitored.
- Review procedure
CPD complied with the Public Contracts Regulations 2015 and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.
Publisher note: The successful contractor’s performance on the contract will be regularly monitored in line with the tender documentation. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Notice of Unsatisfactory Performance and the contract may be terminated. The issue of a Notice of Unsatisfactory Performance can result in the Contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of three years from the date of issue.
How it was run
Official notice- Submission deadline
- 19 Dec 2024, 15:00 GMT
- Submission channel
- {"written"}
- Accepted languages
- en
- Bids opened
- 19 Dec 2024, 15:30 GMT
Timeline
19 Dec 2024 → 16 Jul 2025 · 4 dates- Submission deadline19 Dec 2024, 15:00 GMT
- Bids opened19 Dec 2024, 15:30 GMT
- Bids must remain valid until17 Jun 2025, 23:59 BST
- Notice published16 Jul 2025, 11:02 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete16 Jul 2025, 11:02 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Strategic and Lead Creative Agency1 award | |||
| CAWLEY NEA LIMITEDSME | £14,375,000 † | — | Awarded |
| Lot 2 · Digital Media Services1 award | |||
| ARDMORE ADVERTISING MARKETING LTDSME, MC SAATCHI UK LTDjoint award | £6,250,000 † | — | Awarded |
| Lot 3 · Offline Media Services1 award | |||
| ARDMORE ADVERTISING MARKETING LTDSME, Mammoth Design Consultants LTDSMEjoint award | £14,375,000 † | — | Awarded |
Contracts
Lot 1 - Strategic and Lead Creative Agency · CAWLEY NEA LIMITEDSME
- Signed
- 8 Jul 2025
- Value
- £14,375,000
- Status
- active
Lot 2 - Digital Media Services · ARDMORE ADVERTISING MARKETING LTDSME, MC SAATCHI UK LTD
- Signed
- 8 Jul 2025
- Value
- £6,250,000
- Status
- active
Lot 3 - Offline Media Services · ARDMORE ADVERTISING MARKETING LTDSME, Mammoth Design Consultants LTDSME
- Signed
- 8 Jul 2025
- Value
- £14,375,000
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Strategic and Lead Creative Agency | 10bids · 10 electronic · 1 from abroad | 1 | — | — |
| 2 · Digital Media Services | 10bids · 10 electronic · 2 from abroad | 1 | — | — |
| 3 · Offline Media Services | 10bids · 10 electronic · 2 from abroad | 2 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.Review body
Bidders & participating suppliers
4 commercial parties on the notice- ARDMORE ADVERTISING MARKETING LTDAwarded supplier
- CAWLEY NEA LIMITEDAwarded supplier
- MAMMOTH DESIGN CONSULTANTS LTDAwarded supplier
- MC SAATCHI UK LTDAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.