Liverpool City Region Visitor Economy Media Agency Engagement Expression of Interest

{
  "id": "056659-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-09-15T15:55:55+01:00",
  "ocid": "ocds-h6vhtk-059a84",
  "buyer": {
    "id": "GB-PPON-PNDZ-8253-CJJM",
    "name": "Liverpool City Region Combined Authority"
  },
  "tender": {
    "id": "DN790197",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "suitability": {
          "sme": true
        },
        "contractPeriod": {
          "endDate": "2026-03-31T23:59:59+01:00",
          "startDate": "2025-11-01T00:00:00Z"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKD72",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341100",
            "scheme": "CPV",
            "description": "Advertising consultancy services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          },
          {
            "id": "79400000",
            "scheme": "CPV",
            "description": "Business and management consultancy and related services"
          }
        ]
      }
    ],
    "title": "Liverpool City Region Visitor Economy Media Agency Engagement  Expression of Interest",
    "value": {
      "amount": 0,
      "currency": "GBP",
      "amountGross": 0
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route.\nCampaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners.\nKey Campaign Features:\nTarget audience: French experience seekers\nRoute focus: Paris CDG to LJLA\nCampaign period: November 2025 - March 2026\nRegional dispersal: Encouraging travel across Northwest partner destinations\nContent strategy: Use of themed itineraries and curated experiences to support dispersal\nInterested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approaches to audience targeting, storytelling, and measurable impact.\nFormal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal via https://procontract.due-north.com/SupplierRegistration/Register. Here you will be able to register and search for the EOI details.",
    "communication": {
      "futureNoticeDate": "2025-10-01T23:59:59+01:00"
    },
    "specialRegime": [
      "lightTouch"
    ],
    "aboveThreshold": false,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PNDZ-8253-CJJM",
      "name": "Liverpool City Region Combined Authority",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKD72",
        "country": "GB",
        "locality": "Liverpool",
        "postalCode": "L3 1BP",
        "countryName": "United Kingdom",
        "streetAddress": "1 Mann Island"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PNDZ-8253-CJJM",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "Procurement@liverpoolcityregion-ca.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "056659-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/056659-2025",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2025-09-15T15:55:55+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2025-09-23T23:59:59+01:00",
        "description": "The future potential tender oppurtunity is to promote the Northwest as a visitor destination to a French experience seeker audience using LJLA as the gateway to a myriad of experiences and linking in travel partners to support the dispersal of visitors across partner regions. The outline campaign specifics are: \na.\tFocus on French audience of experience seekers.\nb.\tUsing the route from Paris CDG airport to LJLA\nc.\tCampaign period Nov 25 - Mar 26 \nd.\tEncourage dispersal across the regional partners\ne.\tUse travel itineraries and curated travel experiences to support dispersal \nSuppliers will need to submit their EOI via the procurement portal as detailed in the advert. Suppliers will also need to submit a 500 word proposal via the procurement portal. The submission deadline is 23rd September 2025 @ 12:00 midday"
      }
    ]
  },
  "initiationType": "tender"
}