Official UK procurement notice
IWM/2526/APE/3466: Audience Segmentation Development Project for Imperial War Museums
Authority: Imperial War Museum (Central government)
What is being bought
Published requirement descriptionImperial War Museums (IWM) is seeking a research partner to develop a comprehensive and future-facing audience segmentation system. This new approach will replace our existing segmentation, created in 2015, and will be designed to reflect the full spectrum of IWM’s audiences—both current and potential.
The segmentation system should be transformational, enabling IWM to better understand and connect with diverse audience groups. It will inform and enhance decision-making across the organisation, supporting the development and promotion of public programming, exhibitions, events, digital content, and engagement initiatives.
We are looking for a partner who can deliver a bespoke segmentation model that is inclusive, actionable, and embedded across IWM. The model should support teams in communications, marketing, digital, learning, and programming, and help us reach new audiences while continuing to serve existing ones effectively.
This work will result in:
- A set of audience segments that reflect both engaged and potential audiences.
- A programme of internal engagement to ensure the segmentation is understood, adopted, and used across IWM.
- The successful partner will play a key role in helping IWM build a shared language around audiences, enabling us to deepen our impact and broaden our reach.
Access Code : 45EC6EXH35
To view this notice, please click here:
CPV: Market and economic research; polling and statistics · Market research services
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£112,500
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (8)
- Proposed project methodology: 15%
- Experience and knowledge of best practice: 15%
- Proposed management of contract: 10%
- References: 10%
- Presentation: 20%
- Value for Money Assessment: 20%
- Social Value - Equal Opportunity: 5%
- Social Value - Wellbeing: 5%
Published award criteria (8)
- Proposed project methodology
- Experience and knowledge of best practice
- Proposed management of contract
- Social Value - Equal Opportunity
- Social Value - Wellbeing
- Value for Money Assessment
- References
- Presentation
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 29 Aug 2025, 16:06 BST
- Last source update
- 13 Nov 2025, 12:05 GMT
- Award evaluation window
- Submission end – 10 Nov 2025
- Authority reference
APE3466- FTS notice number
2025/S 000-052578- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0590c7Find a Tender
How it was run
Official notice- Submission deadline
- 29 Sept 2025, 12:00 BST
- Clarification deadline
- 22 Sept 2025, 16:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
29 Aug 2025 → 1 Dec 2025 · 8 dates- Tender notice published29 Aug 2025, 16:06 BST
- Clarification questions by396 days ago22 Sept 2025, 16:00 BST
- Submission deadline389 days ago29 Sept 2025, 12:00 BST
- Award decision expected by346 days ago10 Nov 2025, 23:59 GMT
- Assessment summaries sent344 days ago13 Nov 2025
- Latest notice published344 days ago13 Nov 2025, 12:05 GMT
- Standstill ends332 days ago24 Nov 2025, 23:59 GMT
- Contract starts326 days ago1 Dec 2025
Notice history
4 events · 2 releases on Find a Tender · since 29 Aug 2025- Tender notice published29 Aug 2025, 16:06 BSTUK4
- Contract award notice published13 Nov 2025, 12:05 GMTUK6
- Status changed to complete13 Nov 2025, 12:05 GMT
- Contract signature expected28 Nov 2025, 23:59 GMTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| DJS Research LtdSME1 Dec 2025 – 30 Jun 2026 | £112,500 | 13 Nov 2025standstill to 24 Nov 2025 | Standstill |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 18final-stage tenders | 1 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- DJS Research LtdAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender